#JustBecause#Cclv2013
Why It Pays To
Be Likeable
@DaveKerpen, CEO, @LikeableLocal
September 2013
Author of 2 @LikeableBook...
#JustBecause#Cclv2013
Let’s Get Tweeting!
Use #Cclv2013!
#JustBecause#Cclv2013
Social Media Realities.
Social Media cannot make up for a bad
product or service.
Social Media is no...
#JustBecause#Cclv2013
11 Simple
Social
Concepts to
Build a
Likeable
Business
#JustBecause#Cclv2013
7 Simple Social Media
Concepts to Drive Results
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provi...
#JustBecause#Cclv2013
Listen First and Never Stop Listening.
“When people talk, listen completely.
Most people never liste...
#JustBecause#Cclv2013
Listen to Your Prospects.
#JustBecause#Cclv2013
Your Customers are Asking For You.
#JustBecause#Cclv2013
Respond.
“Life is ten percent what happens to you and
ninety percent how you respond to it.”
- Charl...
#JustBecause#Cclv2013
Responsiveness is No Longer Optional.
#JustBecause#Cclv2013
L.A.S.T.
Listen. Apologize. Solve. Thank.
#JustBecause#Cclv2013
The 4 Most Important
Words in Social Media:
I’m Sorry & Thank You
#JustBecause#Cclv2013
#JustBecause#Cclv2013
Use Your Unique Brand Voice.
#JustBecause#Cclv2013
Show Your Personality.
#JustBecause#Cclv2013
Respond to Positive Comments Too.
#JustBecause#Cclv2013
“Storytelling is the most powerful way to put
ideas into the world today.”
- Robert McAfee Brown
Tel...
#JustBecause#Cclv2013
My
Story.
#JustBecause#Cclv2013
Every Brand Has
Many Stories to Tell.
Your humble beginnings
Employee challenges
Community & charity...
#JustBecause#Cclv2013
Use Social & Online Tools
to Tell Your Story.
Website
Online Video
Webinars
eBooks & Whitepapers
Twe...
#JustBecause#Cclv2013
Inspire Your Customers to Tell Your Story.
#JustBecause#Cclv2013
“Many a small thing has been made large by
the right kind of advertising.”
- Mark Twain
Advertise. (...
#JustBecause#Cclv2013
Use Hypertargeting
& Nanotargeting on
Facebook &
LinkedIn.
#JustBecause#Cclv2013
92% of People Trust Their
Friends’ Recommendations.
#JustBecause#Cclv2013
“Strive not to be a man of success, but rather to
be a man of value
- Albert Einstein
Give Away Valu...
#JustBecause#Cclv2013
10% Off =
Marketing
50% Off =
Value
100% Off =
Loyal customers for life
#JustBecause#Cclv2013
Provide B2B Value Through Facebook,
Webinars, Articles, & eBooks.
#JustBecause#Cclv2013
A true leader always keeps an element of
surprise up his sleeve, which others cannot
grasp but which...
#JustBecause#Cclv2013
Why Free Is Like Magic.
#JustBecause#Cclv2013
Give Your Customers a
#JustBecause Moment
#JustBecause#Cclv2013
“I would maintain that thanks are the highest
form of thought, and that gratitude is happiness
doubl...
#JustBecause#Cclv2013
The Value of “Thank You.”
#JustBecause#Cclv2013
Donors Choose, R.O.I. of Gratitude.
Those who received
handwritten thank you
notes were 38% more
lik...
#JustBecause#Cclv2013
Listen first and never stop listening.
Share and inspire
stories.Advertise better.
Give away value.
...
#JustBecause#Cclv2013
Likeable Florists
Exclusive Access
Call today and use promo
code #JustBecause and get
50% off your s...
#JustBecause#Cclv2013
Thank You!
Feedback/Grand Prize
“How dare you settle for less when the world
has made it so easy for...
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Why It Pays To Be Likeable (Likeable Florists)

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Why It Pays To Be Likeable (Likeable Florists)

  1. 1. #JustBecause#Cclv2013 Why It Pays To Be Likeable @DaveKerpen, CEO, @LikeableLocal September 2013 Author of 2 @LikeableBook’s dave@likeable.com SlideShare.com/DaveKerpen 7 Simple Social Media Concepts To Drive Results
  2. 2. #JustBecause#Cclv2013 Let’s Get Tweeting! Use #Cclv2013!
  3. 3. #JustBecause#Cclv2013 Social Media Realities. Social Media cannot make up for a bad product or service. Social Media is not free. Social Media will not bring you instant results.
  4. 4. #JustBecause#Cclv2013 11 Simple Social Concepts to Build a Likeable Business
  5. 5. #JustBecause#Cclv2013 7 Simple Social Media Concepts to Drive Results Listen. Tell. Don’t Sell. Advertise. (Better). Provide Value. Be Grateful. Surprise and Delight. Respond.
  6. 6. #JustBecause#Cclv2013 Listen First and Never Stop Listening. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway
  7. 7. #JustBecause#Cclv2013 Listen to Your Prospects.
  8. 8. #JustBecause#Cclv2013 Your Customers are Asking For You.
  9. 9. #JustBecause#Cclv2013 Respond. “Life is ten percent what happens to you and ninety percent how you respond to it.” - Charles Swindoll To Everyone.
  10. 10. #JustBecause#Cclv2013 Responsiveness is No Longer Optional.
  11. 11. #JustBecause#Cclv2013 L.A.S.T. Listen. Apologize. Solve. Thank.
  12. 12. #JustBecause#Cclv2013 The 4 Most Important Words in Social Media: I’m Sorry & Thank You
  13. 13. #JustBecause#Cclv2013
  14. 14. #JustBecause#Cclv2013 Use Your Unique Brand Voice.
  15. 15. #JustBecause#Cclv2013 Show Your Personality.
  16. 16. #JustBecause#Cclv2013 Respond to Positive Comments Too.
  17. 17. #JustBecause#Cclv2013 “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown Tell, Don’t Sell.
  18. 18. #JustBecause#Cclv2013 My Story.
  19. 19. #JustBecause#Cclv2013 Every Brand Has Many Stories to Tell. Your humble beginnings Employee challenges Community & charity partnerships Inside the lives of leadership Customer stories: weddings, engagements, births
  20. 20. #JustBecause#Cclv2013 Use Social & Online Tools to Tell Your Story. Website Online Video Webinars eBooks & Whitepapers Tweets Pictures Social Networks “For sale: Baby shoes. Never worn.” - Ernest Hemingway
  21. 21. #JustBecause#Cclv2013 Inspire Your Customers to Tell Your Story.
  22. 22. #JustBecause#Cclv2013 “Many a small thing has been made large by the right kind of advertising.” - Mark Twain Advertise. (Better).
  23. 23. #JustBecause#Cclv2013 Use Hypertargeting & Nanotargeting on Facebook & LinkedIn.
  24. 24. #JustBecause#Cclv2013 92% of People Trust Their Friends’ Recommendations.
  25. 25. #JustBecause#Cclv2013 “Strive not to be a man of success, but rather to be a man of value - Albert Einstein Give Away Value.
  26. 26. #JustBecause#Cclv2013 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
  27. 27. #JustBecause#Cclv2013 Provide B2B Value Through Facebook, Webinars, Articles, & eBooks.
  28. 28. #JustBecause#Cclv2013 A true leader always keeps an element of surprise up his sleeve, which others cannot grasp but which keeps his public excited and breathless. -Charles de Gaulle Surprise and Delight.
  29. 29. #JustBecause#Cclv2013 Why Free Is Like Magic.
  30. 30. #JustBecause#Cclv2013 Give Your Customers a #JustBecause Moment
  31. 31. #JustBecause#Cclv2013 “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton Be Grateful.
  32. 32. #JustBecause#Cclv2013 The Value of “Thank You.”
  33. 33. #JustBecause#Cclv2013 Donors Choose, R.O.I. of Gratitude. Those who received handwritten thank you notes were 38% more likely to donate again! The Original Social Media.
  34. 34. #JustBecause#Cclv2013 Listen first and never stop listening. Share and inspire stories.Advertise better. Give away value. Be grateful. Respond to everyone. Surprise and delight.
  35. 35. #JustBecause#Cclv2013 Likeable Florists Exclusive Access Call today and use promo code #JustBecause and get 50% off your startup fee! 212-359-4355
  36. 36. #JustBecause#Cclv2013 Thank You! Feedback/Grand Prize “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen Davelinkedin.com dave@likeable.com
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