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Why It Pays To Be Likeable (Likeable Florists)


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  • 1. #JustBecause#Cclv2013 Why It Pays To Be Likeable @DaveKerpen, CEO, @LikeableLocal September 2013 Author of 2 @LikeableBook’s 7 Simple Social Media Concepts To Drive Results
  • 2. #JustBecause#Cclv2013 Let’s Get Tweeting! Use #Cclv2013!
  • 3. #JustBecause#Cclv2013 Social Media Realities. Social Media cannot make up for a bad product or service. Social Media is not free. Social Media will not bring you instant results.
  • 4. #JustBecause#Cclv2013 11 Simple Social Concepts to Build a Likeable Business
  • 5. #JustBecause#Cclv2013 7 Simple Social Media Concepts to Drive Results Listen. Tell. Don’t Sell. Advertise. (Better). Provide Value. Be Grateful. Surprise and Delight. Respond.
  • 6. #JustBecause#Cclv2013 Listen First and Never Stop Listening. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway
  • 7. #JustBecause#Cclv2013 Listen to Your Prospects.
  • 8. #JustBecause#Cclv2013 Your Customers are Asking For You.
  • 9. #JustBecause#Cclv2013 Respond. “Life is ten percent what happens to you and ninety percent how you respond to it.” - Charles Swindoll To Everyone.
  • 10. #JustBecause#Cclv2013 Responsiveness is No Longer Optional.
  • 11. #JustBecause#Cclv2013 L.A.S.T. Listen. Apologize. Solve. Thank.
  • 12. #JustBecause#Cclv2013 The 4 Most Important Words in Social Media: I’m Sorry & Thank You
  • 13. #JustBecause#Cclv2013
  • 14. #JustBecause#Cclv2013 Use Your Unique Brand Voice.
  • 15. #JustBecause#Cclv2013 Show Your Personality.
  • 16. #JustBecause#Cclv2013 Respond to Positive Comments Too.
  • 17. #JustBecause#Cclv2013 “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown Tell, Don’t Sell.
  • 18. #JustBecause#Cclv2013 My Story.
  • 19. #JustBecause#Cclv2013 Every Brand Has Many Stories to Tell. Your humble beginnings Employee challenges Community & charity partnerships Inside the lives of leadership Customer stories: weddings, engagements, births
  • 20. #JustBecause#Cclv2013 Use Social & Online Tools to Tell Your Story. Website Online Video Webinars eBooks & Whitepapers Tweets Pictures Social Networks “For sale: Baby shoes. Never worn.” - Ernest Hemingway
  • 21. #JustBecause#Cclv2013 Inspire Your Customers to Tell Your Story.
  • 22. #JustBecause#Cclv2013 “Many a small thing has been made large by the right kind of advertising.” - Mark Twain Advertise. (Better).
  • 23. #JustBecause#Cclv2013 Use Hypertargeting & Nanotargeting on Facebook & LinkedIn.
  • 24. #JustBecause#Cclv2013 92% of People Trust Their Friends’ Recommendations.
  • 25. #JustBecause#Cclv2013 “Strive not to be a man of success, but rather to be a man of value - Albert Einstein Give Away Value.
  • 26. #JustBecause#Cclv2013 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
  • 27. #JustBecause#Cclv2013 Provide B2B Value Through Facebook, Webinars, Articles, & eBooks.
  • 28. #JustBecause#Cclv2013 A true leader always keeps an element of surprise up his sleeve, which others cannot grasp but which keeps his public excited and breathless. -Charles de Gaulle Surprise and Delight.
  • 29. #JustBecause#Cclv2013 Why Free Is Like Magic.
  • 30. #JustBecause#Cclv2013 Give Your Customers a #JustBecause Moment
  • 31. #JustBecause#Cclv2013 “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton Be Grateful.
  • 32. #JustBecause#Cclv2013 The Value of “Thank You.”
  • 33. #JustBecause#Cclv2013 Donors Choose, R.O.I. of Gratitude. Those who received handwritten thank you notes were 38% more likely to donate again! The Original Social Media.
  • 34. #JustBecause#Cclv2013 Listen first and never stop listening. Share and inspire stories.Advertise better. Give away value. Be grateful. Respond to everyone. Surprise and delight.
  • 35. #JustBecause#Cclv2013 Likeable Florists Exclusive Access Call today and use promo code #JustBecause and get 50% off your startup fee! 212-359-4355
  • 36. #JustBecause#Cclv2013 Thank You! Feedback/Grand Prize “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen