This document discusses using social media for real estate agents. It provides strategies for using platforms like Twitter, Facebook, and Pinterest to get more valuations, win more instructions, and sell more properties. For Twitter, it recommends being genuine, not tweeting listings directly, and focusing on vendors. For Facebook, it suggests being human, understanding reach of posts, and focusing on the local community. For Pinterest, it advises not selling directly, being creative, and engaging with others. The document offers tips for each platform, like using hashtags on Twitter or starting local discussions on Facebook.

1. Social Media for
Estate Agents
with
Sam Ashdown

2. What do you need to
know?
How to use Social Media
to
GET more Valuations
WIN more Instructions
SELL more Properties

3. It needs to be
Realistic
Effective
Simple

4. AIMS
• Get more valuations
• Win more instructions
• Sell more properties
STRATEGY
• Realistic
• Effective
• Simple
BE
• Engaging
• Entertaining
• Enlightening

5. Why social media?

6. “A great source of
information, can engage and
share ideas with others and
it's a great feeling to be a
proactive agent for clients.”
Kevin James, Wilkie, May and
Tuckwood

7. “SM gives customers power
to choose an agent who
answers questions
transparently in a public &
immediate way
- instant vetting.”
Colleen Babcock, Northfields

8. “I love twitter for the instant
engagement, information &
great banter with like minded
industry colleagues.”
Maurice Kilbride, Maurice Kibride
Estates

9. “ They like knowing that an
agent can answer questions
confidently, transparently and
in a professional manner.”

10. “For me, good estate agency
is all about good
communication”
Chris Wood, PDQ Properties

12. What’s stopping you?

17. Don’t beat yourself up

18. Which platforms?

21. The Perfect Couple

22. Getting it right on Twitter

23. Twitter

24. 1.Be you

25. People will warm
to you if you are
genuine

26. 2. Don’t tweet
your listings

27. It’s not what
Twitter is for
“To instantly connect people
everywhere to what’s most
important to them”

28. 3. Stay vendor focused

29. Who’s your customer?
Vendor Purchaser

30. Twitter recap
1. Be you
2. Don’t tweet your listings
3. Stay vendor focused

31. Twitter tips for more
followers
1. Follow Friday #FF
2. Follow + message
3. Research hashtags #
4. Tap into communities and
conversations

32. Getting it right on Facebook

33. Facebook

34. 1.Be human

35. People buy
people, not
brands

36. 2. Know the worth of a
click

37. Not all your fans
see everything
you post
In fact, only
about 14%

38. To get attention you have to
earn it or pay for it

39. Facebook clicks

40. Be shareable:
trigger emotions
Via Derek Halpern
Awe
Lust
Joy
Fea
r Anxiety
Anger
Surprise

41. 3. Stay community
focused

42. Could you be an
alternative to your local
paper? A hub for local
events, information and
gossip??

43. Facebook recap
1. Be human
2. Know the worth of a
click
3. Stay community focused

44. Facebook tips for
more likes
1. Follow local businesses and leave a
message on their page
2. Post vendor-focused content
3. Start debates and discussions
4. Run competitions and include local
businesses

45. Pinterest

47. Getting it right on Pinterest

48. 1.Don’t sell

50. 2. Be creative

53. 3. Engage and share

57. Pinterest recap
1. Don’t sell
2. Be creative
3. Engage and share

58. Pinterest tips for more
repins
1. No faces
2. Use red/colourful images
3. Keep background to a
minimum

59. Get in touch :o)