Social media for Estate Agents - an essential guide from Sam Ashdown

751 views

Published on

Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths

Sam

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
751
On SlideShare
0
From Embeds
0
Number of Embeds
46
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media for Estate Agents - an essential guide from Sam Ashdown

  1. 1. Social Media for Estate Agents with Sam Ashdown
  2. 2. What do you need to know? How to use Social Media to GET more Valuations WIN more Instructions SELL more Properties
  3. 3. It needs to be Realistic Effective Simple
  4. 4. AIMS • Get more valuations • Win more instructions • Sell more properties STRATEGY • Realistic • Effective • Simple BE • Engaging • Entertaining • Enlightening
  5. 5. Why social media?
  6. 6. “A great source of information, can engage and share ideas with others and it's a great feeling to be a proactive agent for clients.” Kevin James, Wilkie, May and Tuckwood
  7. 7. “SM gives customers power to choose an agent who answers questions transparently in a public & immediate way - instant vetting.” Colleen Babcock, Northfields
  8. 8. “I love twitter for the instant engagement, information & great banter with like minded industry colleagues.” Maurice Kilbride, Maurice Kibride Estates
  9. 9. “ They like knowing that an agent can answer questions confidently, transparently and in a professional manner.”
  10. 10. “For me, good estate agency is all about good communication” Chris Wood, PDQ Properties
  11. 11. What’s stopping you?
  12. 12. Don’t beat yourself up
  13. 13. Which platforms?
  14. 14. The Perfect Couple
  15. 15. Getting it right on Twitter
  16. 16. Twitter
  17. 17. 1.Be you
  18. 18. People will warm to you if you are genuine
  19. 19. 2. Don’t tweet your listings
  20. 20. It’s not what Twitter is for “To instantly connect people everywhere to what’s most important to them”
  21. 21. 3. Stay vendor focused
  22. 22. Who’s your customer? Vendor Purchaser
  23. 23. Twitter recap 1. Be you 2. Don’t tweet your listings 3. Stay vendor focused
  24. 24. Twitter tips for more followers 1. Follow Friday #FF 2. Follow + message 3. Research hashtags # 4. Tap into communities and conversations
  25. 25. Getting it right on Facebook
  26. 26. Facebook
  27. 27. 1.Be human
  28. 28. People buy people, not brands
  29. 29. 2. Know the worth of a click
  30. 30. Not all your fans see everything you post In fact, only about 14%
  31. 31. To get attention you have to earn it or pay for it
  32. 32. Facebook clicks
  33. 33. Be shareable: trigger emotions Via Derek Halpern Awe Lust Joy Fea r Anxiety Anger Surprise
  34. 34. 3. Stay community focused
  35. 35. Could you be an alternative to your local paper? A hub for local events, information and gossip??
  36. 36. Facebook recap 1. Be human 2. Know the worth of a click 3. Stay community focused
  37. 37. Facebook tips for more likes 1. Follow local businesses and leave a message on their page 2. Post vendor-focused content 3. Start debates and discussions 4. Run competitions and include local businesses
  38. 38. Pinterest
  39. 39. Getting it right on Pinterest
  40. 40. 1.Don’t sell
  41. 41. 2. Be creative
  42. 42. 3. Engage and share
  43. 43. Pinterest recap 1. Don’t sell 2. Be creative 3. Engage and share
  44. 44. Pinterest tips for more repins 1. No faces 2. Use red/colourful images 3. Keep background to a minimum
  45. 45. Get in touch :o)

×