4 Tips for Preparing Your E-Commerce Site for the Holiday Season                                         @SlingshotSEO | w...
INTRODUCTIONS      MITCHELL CAUSEY      Slingshot SEO      @MitchellCausey      DAN HANRAHAN      @DanHanrahan8      STEVE...
TIPS FOR INCREASING  WEBSITE TRAFFIC             @SlingshotSEO | www.SlingshotSEO.com
STOP SELLING!         @SlingshotSEO | www.SlingshotSEO.com
STOP SELLING» Create how-to guides for  interesting or difficult to  use products» Use experts in related  fields to promo...
CULTIVATE ACOMMUNITY OF  REVIEWERS        @SlingshotSEO | www.SlingshotSEO.com
CULTIVATE A COMMUNITYOF REVIEWERS» Builds trust in your site» Leverage your  site’s users to  accomplish the  goal of cont...
TIPS FOR CREATING AN ENGAGINGUSER EXPERIENCEWith thousands of retail sites vying for your customers’ attention – how are y...
BE CONSISTENT!         @SlingshotSEO | www.SlingshotSEO.com
BE CONSISTENT!Match the look and feel ofthird party tools with the lookand feel of the rest of yoursite.(Example Right)» T...
BE CONSISTENT!Incorporate ratings andreview stars into productrecommendations= Increase in clicks by 5-10%                ...
LISTEN     @SlingshotSEO | www.SlingshotSEO.com
LISTENEncourage feedback, anduse the input to quickly getthe shopper to the rightproduct page»   Landing Page based    on ...
LISTENEncourage feedback, and use the input to quickly getthe shopper to the right product page»   Social buttons and feed...
@SlingshotSEO | www.SlingshotSEO.com
OUR TOOLBOX OF SERVICES:Guiding Smarter Retail                                      Personalized and Predictive           ...
WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND ...
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Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday Season

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eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.

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Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday Season

  1. 1. 4 Tips for Preparing Your E-Commerce Site for the Holiday Season @SlingshotSEO | www.SlingshotSEO.com
  2. 2. INTRODUCTIONS MITCHELL CAUSEY Slingshot SEO @MitchellCausey DAN HANRAHAN @DanHanrahan8 STEVEN SHATTUCK Slingshot SEO @StevenShattuck
  3. 3. TIPS FOR INCREASING WEBSITE TRAFFIC @SlingshotSEO | www.SlingshotSEO.com
  4. 4. STOP SELLING! @SlingshotSEO | www.SlingshotSEO.com
  5. 5. STOP SELLING» Create how-to guides for interesting or difficult to use products» Use experts in related fields to promote them (ego-bait) @SlingshotSEO | www.SlingshotSEO.com
  6. 6. CULTIVATE ACOMMUNITY OF REVIEWERS @SlingshotSEO | www.SlingshotSEO.com
  7. 7. CULTIVATE A COMMUNITYOF REVIEWERS» Builds trust in your site» Leverage your site’s users to accomplish the goal of content creation. @SlingshotSEO | www.SlingshotSEO.com
  8. 8. TIPS FOR CREATING AN ENGAGINGUSER EXPERIENCEWith thousands of retail sites vying for your customers’ attention – how are yougoing to win? A more engaged customer is more invested in your brand, more loyal and morelikely to buy. @SlingshotSEO | www.SlingshotSEO.com
  9. 9. BE CONSISTENT! @SlingshotSEO | www.SlingshotSEO.com
  10. 10. BE CONSISTENT!Match the look and feel ofthird party tools with the lookand feel of the rest of yoursite.(Example Right)» Top of Page = Personalized Product Recommendations» Bottom of Page = Retailer’s Product Images = A Seamless User Experience @SlingshotSEO | www.SlingshotSEO.com
  11. 11. BE CONSISTENT!Incorporate ratings andreview stars into productrecommendations= Increase in clicks by 5-10% @SlingshotSEO | www.SlingshotSEO.com
  12. 12. LISTEN @SlingshotSEO | www.SlingshotSEO.com
  13. 13. LISTENEncourage feedback, anduse the input to quickly getthe shopper to the rightproduct page» Landing Page based on Google search for “Merrell” returns Women’s / Men’s popular and new arrival Merrells @SlingshotSEO | www.SlingshotSEO.com
  14. 14. LISTENEncourage feedback, and use the input to quickly getthe shopper to the right product page» Social buttons and feedback loops throughout the site @SlingshotSEO | www.SlingshotSEO.com
  15. 15. @SlingshotSEO | www.SlingshotSEO.com
  16. 16. OUR TOOLBOX OF SERVICES:Guiding Smarter Retail Personalized and Predictive Product Recommendations iGoDigital observes behavior, asks questions, leverages social profiles Guided Selling Tools and analyzes “wisdom of the crowds” to help retailers and consumer Guided Search brands deliver the right product to the right customer at the right time. Segment Builder Visit iGoDigital.com or email TellMeMore@iGoDigital.com for more information
  17. 17. WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com

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