How paid traffic can enhance search campaigns
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The document is a collection of tweets by Matt Beswick discussing how paid traffic can enhance search campaigns. It describes Matt's journey from dreaming of sharing knowledge with the world to using his skills in marketing and paid traffic. The tweets discuss various paid traffic strategies like sponsored tweets, retargeting, and content promotion across blogs, websites and social media.
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How paid traffic can enhance search campaigns
- 1. How paid traffic can enhance any search campaign by Matt Beswick, aged 31 and a half.
- 2. There once was a boy... @mattbeswick
- 3. ... who dreamt of the world. @mattbeswick
- 6. And so off he went. Putting ideas into code. @mattbeswick
- 7. With the help of his friend... @mattbeswick
- 8. They created something magical. @mattbeswick
- 9. h"p://www.mstoic.com/55-‐photos-‐of-‐googleplex-‐the-‐corporate-‐headquarters-‐of-‐google/
- 10. The story doesn’t end there, though. He didn’t stop. @mattbeswick
- 11. Because when you have the world in your hands... @mattbeswick
- 12. ... When you control that knowledge ... @mattbeswick
- 13. You have untold power. @mattbeswick
- 14. And with power comes money. @mattbeswick
- 15. Which is where we are today. h"p://www.businessinsider.com/how-‐google-‐plans-‐to-‐cure-‐death-‐2013-‐10
- 17. How Google plans to cure death.
- 18. You hear a lot of talk about Penguins... @mattbeswick
- 19. ... and Pandas... @mattbeswick
- 20. And building long term relationships. @mattbeswick
- 21. $ @mattbeswick
- 22. This could get messy
- 23. In 2014 You have to pay for traffic. *my opinion only. It’s not a fact.
- 24. A shed full of data. @mattbeswick
- 25. @mattbeswick
- 27. Facebook know EVERYTHING @mattbeswick
- 30. @mattbeswick
- 31. Twitter know how interesting you are(n’t)
- 33. @mattbeswick
- 34. Google have Plus
- 37. “Remember kids: If you’re not paying for a product, then you probably are the product.” h"p://daylandoes.com/facebook-‐and-‐your-‐data/
- 38. $ @mattbeswick
- 39. Content Promotion Blog, Corporate Sites, etc. Adwords, Native, Social PR, Blogs, Organic @mattbeswick
- 45. Earned + Paid @mattbeswick
- 46. Sponsored Tweets
- 47. Sponsored Tweets
- 49. Promoting someone else’s content @mattbeswick
- 52. 1,390 Visits $0.10 Average CPC 30+ LRDs @mattbeswick
- 54. Taboola + Retargeting @mattbeswick
- 56. It doesn’t always work... But look at disqus!
- 58. Get Your Content Right @mattbeswick
- 62. Don’t be scared to try new things. @mattbeswick
- 63. In 2014 we’re marketers. Not SEOs. @mattbeswick
- 64. Matt Beswick Hidden Pixel @mattbeswick matt@hiddenpixel.com