Social Media Strategies Summit: Using Social Media to Generate Leads by Elly Deutch

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Learn about how you can generate leads for your business using social media from my presentation at GSMI's Social Media Strategies Summit Las Vegas in February 2014. For more information on this presentation, visit http://ellydeutch.com.

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Social Media Strategies Summit: Using Social Media to Generate Leads by Elly Deutch

  1. 1. By Elly Deutch SMSS Las Vegas February 6, 2014
  2. 2. AGENDA •  Who is Elly Deutch? •  The Cold, Hard Facts •  Listening, Monitoring and Creating Your Strategy •  Identifying Your Social and Content Plan •  Using Real Time Customer Service •  Engaging and Keeping Leads •  Q&A
  3. 3. WHO IS @ELLYDEUTCH?
  4. 4. STRATEGY CHECKLIST: þ Social Listening Audit þ Google Analytics Integration þ Key phrases for Monitoring þ Use Hashtags, Google Alerts, Current Events and customized, shortened URLS þ Plan to Take Over The World
  5. 5. SOCIAL CHECKLIST: þ Select your channels based on your social listening audit and target audience þ Integrate SEO and Email marketing into strategy þ Don’t just “do” social because everyone else is þ Create original content on your blog
  6. 6. REAL TIME CUSTOMER SERVICE CHECKLIST: þ Care for your customers as friends þ Don’t be a robot & send automated messages þ Respond in a timely manner. Time is money! þ Create an internal customer service team þ Build relationships with PEOPLE
  7. 7. “You shouldn’t buy leads with your marketing efforts; instead, you should seek to buy customers with your marketing efforts .” -Jeffrey L. Cohen and Kipp Bodnar, authors of The B2B Social Media Book
  8. 8. KEEPING LEADS CHECKLIST: þ Start with a simple conversation, not sales þ Build relationships with people & earn their trust þ Seek out customers, not leads þ Traffic x Conversions = Revenue þ Be persistent, but not annoying
  9. 9. QUESTIONS? THANK YOU!
  10. 10. ellydeutch@gmail.com @EllyDeutch on Twitter http://linkedin.com/in/ellydeutch

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