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Why It Pays to be             Likeable:
          7 Simple Social             Concepts                                    ...
11 Simple Social Concepts to Build a Likeable Business                                              #SMMW13
Listening.!Responsiveness.!Storytelling.!Transparency.!Authenticity.Team !Playing.Gratefulness.      !            #SMMW13
Listening.“When people talk, listencompletely. Most people            never listen.”    -Ernest Hemingway                 ...
Listen to your prospects.                            #SMMW13
Listen to your staff.                        #SMMW13
Listen to your customers.                                 Quickster!                                  #SMMW13
Listen to your fans.                       #SMMW13                           8
The KPIs of Listening                        #SMMW13
Responsiveness.                                      “Life is 10% what happens to you         and 90% how you react to it....
Respond to all negative comments. !                                      #SMMW13
The 4 most important words in business areI’m Sorry & Thank You.                                             #SMMW13
#SMMW13
#SMMW13
Respond to positive comments in your unique brand voice.                                              #SMMW13
Surprise and delight your customers & prospects.                                              #SMMW13
Storytelling.    “Storytelling is the most powerful way to put ideas into the world today.”                 -Robert McAfee...
My Story           #SMMW13
How to Find Your Story•  Your humble beginnings•  Customers who have overcome   obstacles•  Employee challenges•  Inside t...
Use social and online tools to tell your story. •    Website •    Social networks •    Online video •    Pictures •    Web...
Tell longer stories using onine video.                                         #SMMW13
Inspire your customers to share your story.                                              #SMMW13
Transparency.   As a small businessperson, you have no greater leverage than the                            truth.        ...
Create an open atmosphere.                             #SMMW13
The truth shall set you free.!                                 #SMMW13
Authenticity.    I had no idea that being yourauthentic self could make me as rich as I ve become. If I had, I d        ha...
Take the team away. Be vulnerable.                                     #SMMW13
Be you, online and offline, in public and in private.  @dens!                                                    #SMMW13
Team Playing.  Individuals play the game, but          teams beat the odds.              -SEAL Team Saying                ...
Work hard and play hard, together.Team playing can lead to great content!                                          #SMMW13
Host a Hackathon.                    #SMMW13
Gratefulness.    I would maintain that thanks         are the highest form of   thought, and that gratitude is happiness d...
Provide value to your customers for free                                           #SMMW13
Donor’s Choose: R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely  to donate again! ...
“How dare you settlefor less when the worldhas made it so easy for you to be remarkable?”-Seth Godin                      ...
Gratitude Activity:The Original Social Media !        Thank You.         Feedback        Grand Prize             @DaveKerp...
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Why it pays to be likeable 7 simple social concepts

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Why it pays to be likeable 7 simple social concepts

  1. 1. Why It Pays to be Likeable:
 7 Simple Social Concepts @DaveKerpen CEO of @LikeableLocal & Chairman of @LikeableMedia Author of two @LikeableBook s Dave@likeable.com Slideshare.net/DaveKerpen LinkedIn.com/in/davekerpen #SMMW13
  2. 2. 11 Simple Social Concepts to Build a Likeable Business #SMMW13
  3. 3. Listening.!Responsiveness.!Storytelling.!Transparency.!Authenticity.Team !Playing.Gratefulness. ! #SMMW13
  4. 4. Listening.“When people talk, listencompletely. Most people never listen.” -Ernest Hemingway #SMMW13
  5. 5. Listen to your prospects. #SMMW13
  6. 6. Listen to your staff. #SMMW13
  7. 7. Listen to your customers. Quickster! #SMMW13
  8. 8. Listen to your fans. #SMMW13 8
  9. 9. The KPIs of Listening #SMMW13
  10. 10. Responsiveness. “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll! #SMMW13
  11. 11. Respond to all negative comments. ! #SMMW13
  12. 12. The 4 most important words in business areI’m Sorry & Thank You. #SMMW13
  13. 13. #SMMW13
  14. 14. #SMMW13
  15. 15. Respond to positive comments in your unique brand voice. #SMMW13
  16. 16. Surprise and delight your customers & prospects. #SMMW13
  17. 17. Storytelling. “Storytelling is the most powerful way to put ideas into the world today.” -Robert McAfee Brown #SMMW13
  18. 18. My Story #SMMW13
  19. 19. How to Find Your Story•  Your humble beginnings•  Customers who have overcome obstacles•  Employee challenges•  Inside the lives of leadership•  Community & charity partnerships #SMMW13
  20. 20. Use social and online tools to tell your story. •  Website •  Social networks •  Online video •  Pictures •  Webinars •  Ebooks & Whitepapers •  Tweets “Pair of baby shoes available. Never worn.” #SMMW13
  21. 21. Tell longer stories using onine video. #SMMW13
  22. 22. Inspire your customers to share your story. #SMMW13
  23. 23. Transparency. As a small businessperson, you have no greater leverage than the truth. - John Greenleaf Whittier #SMMW13
  24. 24. Create an open atmosphere. #SMMW13
  25. 25. The truth shall set you free.! #SMMW13
  26. 26. Authenticity. I had no idea that being yourauthentic self could make me as rich as I ve become. If I had, I d have done it a lot earlier. – Oprah Winfrey #SMMW13
  27. 27. Take the team away. Be vulnerable. #SMMW13
  28. 28. Be you, online and offline, in public and in private. @dens! #SMMW13
  29. 29. Team Playing. Individuals play the game, but teams beat the odds. -SEAL Team Saying #SMMW13
  30. 30. Work hard and play hard, together.Team playing can lead to great content! #SMMW13
  31. 31. Host a Hackathon. #SMMW13
  32. 32. Gratefulness. I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - Gilbert K. Chesterton #SMMW13
  33. 33. Provide value to your customers for free #SMMW13
  34. 34. Donor’s Choose: R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again! (and they donated more!) #SMMW13
  35. 35. “How dare you settlefor less when the worldhas made it so easy for you to be remarkable?”-Seth Godin #SMMW13
  36. 36. Gratitude Activity:The Original Social Media ! Thank You. Feedback Grand Prize @DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal dave@likeable.com LinkedIn.com/in/DaveKerpen #SMMW13

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