Whether you're working out of a small office, or have employees all over the world, you need a simple ethic everyone can follow.
These 9 Words are your blueprint and your guiding beacon: the way to a fulfilling life and a successful business.
7. CLEAR Talk to your clients and prospects in a language they understand.
8. CLEAR People need to understand what you’re offering before they can do business with you.
9. CLEAR “And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.” F. L. Lucas (English writer and literary critic)
10. HONEST Always tell the truth, and always tell it all. Leaving out information will only disappoint customers later.
12. HONEST Win the trust of your prospects and customers, and cultivate happy, long-term relationships.
13. HONEST “Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist.” Mary Kay Ash (Founder of Mary Kay Cosmetics)
14. ENGAGING Connect with your audience. Make the discussion all about them – not you or your business.
15. ENGAGING Tell stories that capture people’s imaginations. Be creative and innovative.
17. ENGAGING “Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.” Seth Godin (Marketing/business guru and bestselling author)
18. RELIABLE Develop a solid product or service that consistently delivers as promised.
20. RELIABLE “The key piece in the center is trustworthy systems, systems that do what you expect on an extremely reliable basis” Bill Gates (Founder of Microsoft and philanthropist)
22. USEFUL Strive to exceed expectations, and delight your customers.
23. USEFUL Better still, build customer loyalty by creating something so valuable, it’s irreplaceable.
24. USEFUL “I have found that all ugly things are made by those who strive to make something beautiful, and that all beautiful things are made by those who strive to make something useful.” Oscar Wilde (Irish poet)
28. INTUITIVE “You don’t need to outdo the competition. It’s expensive and defensive. Underdo your competition. We need more simplicity and clarity.” Jason Fried (CEO, 37 Signals)
29. PROMPT Once your audience is excited about your product or service, they want it pronto!
37. COURTEOUS “Do what you do so well that they will want to see it again and bring their friends.” Walt Disney
38. HELPFUL Aim to move forward, solve, resolve or fix something, every time you interact with a customer.
39. HELPFUL Look at things from your customer’s point of view. How can you better serve them?
40. HELPFUL “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” Peter Drucker (Management consultant and visionary)
41. It’s a pleasure to share these 9 Words with you. PROMPT RELIABLE CLEAR USEFUL COURTEOUS HONEST HELPFUL ENGAGING INTUITIVE And now it’s your turn…
42. ? What do YOUthink should be the 10th Word Let us know on Twitter, using hashtag#cc9words
43. See YOU there! #cc9words Andrew De Gabriele www.ContentCrooner.com blog.ContentCrooner.com Twitter: @ContentCrooner The evolution of article marketing
44. Keep the 9 Words always present! Get the 9 Words Screensaver from ContentCrooner.com/ninewords