Lisa Colton's presentation to Detroit area Jewish educators on the morning on 3/26/12.

1. The Foundations of Social Media:
Social Media Rules for Jewish Educators
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170

5. #1 THIS IS AN ATTENTION ECONOMY

6. #2:
ADD
VALUE

7. Value is Social Capital
Content should be
newsworthy, unique, c
ontroversial, timely
immediately useful
and/or funny.
1:12 or even
1:20 ratio

8. Adding
Value

9. #3: BE REAL

10. Develop
Your Voice:
Examples
From Twitter

11. Listening is
Paramount
Are you
listenng?

12. Listen Everywhere! Temple Israel, Memphis Facebook Page

13. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

14. Use Networks With Purpose
Circle represents
current “community”,
Unaffiliated but strongly the tight(er) inner
connected. Prospects! network.
Affiliated, but not well
connected to the These are your
community as a whole. 80/20 people:
At risk for dropping Mavens and
dropping out at key moments, Connectors
& good focus for engagement. More effective at
Expanding our
Reach than the
“institution”.
In general, the thicker the interior network,
the stronger the community.

15. Ask Questions:
Be a Platform
For Conversation

16. Help People
Connect
with Each
Other

17. #5: Shifts in Power

18. Real Life
Example
of Power Shift

19. WE NEED
TO THINK
DIFFERENTLY
ABOUT RISK

20. RISK ASSESSMENT
• Educators & Directors
• Staffing Structure & Job Descriptions
• Host Institutions & Key Leaders
• Financial Considerations
• Culture Change

22. IT’S NOT ABOUT TECHNOLOGY

23. John Fitch’s Steam Engine

24. John Fitch’s Steam Engine