Detroit - Educators

352 views

Published on

Lisa Colton's presentation to Detroit area Jewish educators on the morning on 3/26/12.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
352
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Detroit - Educators

  1. 1. The Foundations of Social Media:Social Media Rules for Jewish Educators Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
  2. 2. #1 THIS IS AN ATTENTION ECONOMY
  3. 3. #2:ADDVALUE
  4. 4. Value is Social CapitalContent should benewsworthy, unique, controversial, timelyimmediately usefuland/or funny.1:12 or even1:20 ratio
  5. 5. AddingValue
  6. 6. #3: BE REAL
  7. 7. DevelopYour Voice:ExamplesFrom Twitter
  8. 8. Listening isParamountAre youlistenng?
  9. 9. Listen Everywhere! Temple Israel, Memphis Facebook Page
  10. 10. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
  11. 11. Use Networks With Purpose Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
  12. 12. Ask Questions:Be a PlatformFor Conversation
  13. 13. Help People Connect with Each Other
  14. 14. #5: Shifts in Power
  15. 15. Real Life Exampleof Power Shift
  16. 16. WE NEEDTO THINKDIFFERENTLYABOUT RISK
  17. 17. RISK ASSESSMENT• Educators & Directors• Staffing Structure & Job Descriptions• Host Institutions & Key Leaders• Financial Considerations• Culture Change
  18. 18. IT’S NOT ABOUT TECHNOLOGY
  19. 19. John Fitch’s Steam Engine
  20. 20. John Fitch’s Steam Engine

×