How to use social science to increase activity

604 views

Published on

Richard Millington speaking at The Social Conference 2013

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
604
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

How to use social science to increase activity

  1. 1. Using social science to increase activity Richard Millington www.feverbee.com richard@feverbee.com @RichMillington
  2. 2. The big migration
  3. 3. The blueprint
  4. 4. Sense of community Fulfilment EmotionalMembership Influence of needs connection
  5. 5. Membership
  6. 6. Action PointsRaise the boundary to being an acceptedmemberEncourage more personal investmentsRituals/traditionsUse common symbols throughout thecommunity
  7. 7. Influence
  8. 8. Action PointsProvide opportunities for members tohave influenceAmplify the influence members dohave
  9. 9. Satisfying Needs
  10. 10. Emotional connection
  11. 11. Action PointsInitiate and highlight the most ‘hardcore’discussionsEncourage self-disclosure discussionsAllow non-essential/off-topic discussions
  12. 12. http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness
  13. 13. People join a community for one reason, but they participate for another
  14. 14. Information Needs
  15. 15. Social Needs Ego Validation Efficacy Self-esteemMaking Friends
  16. 16. Shift the balance towardsself-disclosure discussions
  17. 17. When people join your community, socialise them
  18. 18. Social Identity Theory People participate more in groups that appear successful
  19. 19. Richard Millington www.feverbee.comrichard@feverbee.com @RichMillington
  20. 20. Questions?

×