More Related Content Similar to How to use social science to increase activity (20) How to use social science to increase activity1. Using social science
to increase activity
Richard Millington
www.feverbee.com
richard@feverbee.com
@RichMillington
7. Action Points
Raise the boundary to being an accepted
member
Encourage more personal investments
Rituals/traditions
Use common symbols throughout the
community
21. Action Points
Initiate and highlight the most ‘hardcore’
discussions
Encourage self-disclosure discussions
Allow non-essential/off-topic discussions
31. People join a community for one reason,
but they participate for another
37. Social Needs
Ego
Validation
Efficacy
Self-esteem
Making Friends