1. LIBRARIES, AND
WEB 2.0: HOW
AMERICAN
LIBRARIES ARE
USING NEW TOOLS
FOR PUBLIC
RELATIONS AND TO
ATTRACT NEW
USERS
Dr. Curtis R. Rogers, Communications
Director 803-734-8928 |
crogers@statelibrary.sc.gov
2. OVERVIEW
1. Thinking about the
questions.
2. Taking the initiative.
3. Presenting your
information.
4. Discussion vs.
talking head
5. Time to brainstorm How can you
make libraries
boundless?
3. QUESTIONS
What is the
problem?
Why is this a
problem?
What is the best
route to take?
How to get the
word out?
4. TAKING INITIATIVE
Using survey
monkey
Finding survey
questions
Don’t reinvent the
wheel
Getting permission
Survey creation
Beg for responses!
5. CREATING THE REPORT
First iteration was for
an international
conference
Making sense of the
data
To pie chart or not
Selecting useful
comments
Using the medium to
report
6. PLANNING VS. DOING
Brainstorm about the
issue with a colleague
Be confident
Keep asking questions
Don’t make it
complicated!
7. THINGS TO CONSIDER
1. What is your project description and
tagline?
2. Who is your target audience?
3. How many people do you want to
reach?
4. What kind of questions do you want
to ask?
5. What kind of answers do you think
you’ll get?
6. What is your timeline?
7. What innovative methods will you
use to get the word out?
8. BRAINSTORM ABOUT SURVEYS
In small groups, take ______ minutes brainstorm about the
following:
Your group is trying to figure out how to get the best use out of
social media for your library.
1. Decide what social media tool(s) your group wants to use.
2. What kind of survey will you develop to determine what
tool(s) are best for promoting the library with your
community? i.e. what will be the questions you want
answered by your survey? (for this exercise, only develop
5-7 questions and a survey title)
3. What innovative and creative way(s) will you present your
survey’s findings?
Each group should appoint a note taker/reporter and will have
2 minutes to share your groups’ findings.
9. FOR MORE
INFORMATION AND
TO VIEW THE
REPORT
www.statelibrary.sc.gov
Search for Social Media, or visit
http://ow.ly/axGJU
This presentation and others are
available on my SlideShare
account:
www.slideshare.net/crr29061