Social Media At Work


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An introduction to the new technology scene, including blogs, YouTube, Facebook,, and more! Jennifer Berk from Amplify Public Affairs, LLC will demonstrate how to use these new tools to create connections at work with colleagues, volunteers, donors, and clients. This workshop is co-sponsored by the Young Nonprofit Professionals Network of DC and the Capital Area Food Bank's Agency Achievement Academy (A3).

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Social Media At Work

  1. 1. Social Media at Work Jennifer Berk Amplify Public Affairs March 4, 2009
  2. 2. What is social media?
  3. 3. What is social media? <ul><li>Tools for sharing information between people </li></ul><ul><li>Usually cheap/quick to set up and start using </li></ul><ul><li>Not a quick fix </li></ul><ul><li>Not an isolated effort </li></ul><ul><li>Not a strategy </li></ul>
  4. 4. Why use social media?
  5. 5. Social media at work can be… <ul><li>…public relations </li></ul>
  6. 6. Public Relations
  7. 7. Social media at work can be… <ul><li>…public relations </li></ul><ul><li>…fundraising </li></ul>
  8. 8. Fundraising
  9. 9. Social media at work can be… <ul><li>…public relations </li></ul><ul><li>…fundraising </li></ul><ul><li>…customer service </li></ul>
  10. 10. Customer Service
  11. 11. Social media at work can be… <ul><li>…public relations </li></ul><ul><li>…fundraising </li></ul><ul><li>…customer service </li></ul><ul><li>…program development </li></ul>
  12. 12. Program Development
  13. 13. Social media at work can be… <ul><li>…public relations </li></ul><ul><li>…fundraising </li></ul><ul><li>…customer service </li></ul><ul><li>…program development </li></ul><ul><li>…anything involving people, inside or outside the organization </li></ul>
  14. 14. How do I use social media?
  15. 15. POST (Groundswell) <ul><li>People </li></ul><ul><li>Objectives </li></ul><ul><li>Strategy </li></ul><ul><li>Technology </li></ul>
  16. 16. POST - People <ul><li>Who are you trying to reach? </li></ul><ul><li>Do they use social media? How? </li></ul><ul><li>What tools do they use, and for what purposes? </li></ul><ul><li>Who are they already talking to? </li></ul><ul><li>Where will they want to hear from you? </li></ul>
  17. 17. POST - People <ul><li>Colleagues </li></ul><ul><li>Volunteers </li></ul><ul><li>Donors </li></ul><ul><li>Clients </li></ul>
  18. 18. POST - Objectives <ul><li>Listening (you monitor) </li></ul><ul><li>Talking (you publish) </li></ul><ul><li>Energizing (you connect others) </li></ul><ul><li>Supporting (you provide tools) </li></ul><ul><li>Embracing (you collaborate) </li></ul>
  19. 19. POST - Strategy <ul><li>What will change? </li></ul><ul><li>How will you know it changed? </li></ul><ul><li>How will your organization need to change in response? </li></ul>
  20. 20. POST - Technology <ul><li>What technology or technologies will help you reach your customers and bring about that change? </li></ul>
  21. 21. Blogs
  22. 25. Delicious and Digg
  23. 27. Podcasts and Flickr
  24. 30. YouTube
  25. 32. Facebook and MySpace
  26. 38. Mobile and Twitter
  27. 41. LinkedIn, Ning, and
  28. 45. IM, Skype, and Videoconferences
  29. 47. Games and Virtual Worlds
  30. 49. Pulling it all together
  31. 52. Being human <ul><li>Don’t sound too programmed </li></ul><ul><li>Help others </li></ul><ul><li>Have conversations </li></ul><ul><li>Follow social norms - give a name, post a photo, etc. </li></ul>
  32. 53. Crisis management <ul><li>Have a policy ahead of time </li></ul><ul><li>Notice there’s a crisis </li></ul><ul><li>Offer your take on the situation </li></ul><ul><li>Respond politely to reasonable critics </li></ul>
  33. 54. Summary <ul><li>Social media can create powerful connections </li></ul><ul><li>Think about your audience and strategy before picking what tools to use </li></ul><ul><li>Incorporate social media into your regular planning, and not just communication planning </li></ul><ul><li>Be creative, experiment, have fun! Behave like a human being, not like an organization. </li></ul>
  34. 55. A few resources <ul><li>Groundswell, by Josh Bernoff and Charlene Li, and </li></ul><ul><li>Seth Godin’s Blog, http:// sethgodin . typepad .com </li></ul><ul><li>Beth’s Blog, , and the We Are Media wiki </li></ul><ul><li>Nonprofit Technology Network (NTEN), </li></ul><ul><li>NetSquared, </li></ul><ul><li>and the Association Social Media Wiki, </li></ul>