LIBRARIES, ANDWEB 2.0: HOWAMERICANLIBRARIES AREUSING NEW TOOLSFOR PUBLICRELATIONS AND TOATTRACT NEWUSERSDr. Curtis R. Rogers, CommunicationsDirector 803-734-8928 |firstname.lastname@example.org
OVERVIEW1. Thinking about the questions.2. Taking the initiative.3. Presenting your information.4. Discussion vs. talking head5. Time to brainstorm How can you make libraries boundless?
QUESTIONS What is the problem? Why is this a problem? What is the best route to take? How to get the word out?
TAKING INITIATIVE Using survey monkey Finding survey questions Don’t reinvent the wheel Getting permission Survey creation Beg for responses!
CREATING THE REPORT First iteration was for an international conference Making sense of the data To pie chart or not Selecting useful comments Using the medium to report
PLANNING VS. DOINGBrainstorm about the issue with a colleagueBe confidentKeep asking questionsDon’t make it complicated!
THINGS TO CONSIDER 1. What is your project description and tagline? 2. Who is your target audience? 3. How many people do you want to reach? 4. What kind of questions do you want to ask? 5. What kind of answers do you think you’ll get? 6. What is your timeline? 7. What innovative methods will you use to get the word out?
BRAINSTORM ABOUT SURVEYS In small groups, take ______ minutes brainstorm about the following: Your group is trying to figure out how to get the best use out of social media for your library. 1. Decide what social media tool(s) your group wants to use. 2. What kind of survey will you develop to determine what tool(s) are best for promoting the library with your community? i.e. what will be the questions you want answered by your survey? (for this exercise, only develop 5-7 questions and a survey title) 3. What innovative and creative way(s) will you present your survey’s findings? Each group should appoint a note taker/reporter and will have 2 minutes to share your groups’ findings.
FOR MORE INFORMATION AND TO VIEW THE REPORT www.statelibrary.sc.gov Search for Social Media, or visit http://ow.ly/axGJU This presentation and others are available on my SlideShare account: www.slideshare.net/crr29061