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Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
Getting Started with Twitter (job seekers)
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Getting Started with Twitter (job seekers)

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Twitter can be pretty powerful if you are using it in the right ways. …

Twitter can be pretty powerful if you are using it in the right ways.

This presentation is for beginners who want to learn some of the basics of getting started with Twitter.
Setting up profile
Sending first tweets
Finding smart folks to follow

Published in: Business, Technology
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Transcript

  • 1. For Job Seekers<br />
  • 2. Why Twitter is the greatest thing since sliced bread!<br />2011 © Career Sherpa | www.careersherpa.net <br />2<br />
  • 3. Communication<br />Listening<br />Learning<br />Acquiring information<br /> +<br />Marketing<br />Promoting<br />Sharing<br />Informing<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 4. New Relationships With: <br />Shared interests<br />Movers & Shakers<br />Hope to meet/stalking<br />Smart or interesting<br />Doing it right<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 5. No limits<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 6. Your Personal Profile<br /><ul><li>Make it reflect YOU
  • 7. 160 characters
  • 8. Picture adds personality
  • 9. Include link to LinkedIn or website
  • 10. Complete your profile</li></ul>1<br />6<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 11. 2011 © Career Sherpa | www.careersherpa.net <br />
  • 12. <ul><li>Tweet: Status update, “What’s happening” in 140 characters
  • 13. RT:Retweet, sharing someone else’s tweet
  • 14. @: Indicates to or from
  • 15. DM: Direct message, like an email (must follow each other)
  • 16. http://goo.gl/VfzzTShortened URL
  • 17. #: Hashtag is a special way of “tagging”</li></ul>8<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 18. Find and Follow<br />How to Find People?<br /><ul><li>LinkedIn Profile
  • 19. Company website
  • 20. “Who to follow” on Twitter
  • 21. Author of book/article/blog
  • 22. Lists by others
  • 23. Twellow
  • 24. Listorious
  • 25. WeFollow
  • 26. #FF (Follow Friday)</li></ul>Read bio to ensure reason for following<br />2<br />9<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 27. QUIZ<br />
  • 28. 3<br />Share Information<br />Build Relationships<br /><ul><li>Tweet information
  • 29. RT other’s work or tweets
  • 30. Promote events
  • 31. Share articles/information
  • 32. Jobs
  • 33. Engage in discussion</li></ul>Be on-brand<br />11<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 34. 12<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 35.
  • 36. Best Practices<br />Share.Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!<br />Listen.Regularly monitor the comments about your company, brand, and products.<br />Ask.Ask questions of your followers to glean valuable insights and show that you are listening.<br />Respond.Respond to compliments and feedback in real time<br />Reward.Tweet updates about special offers, discounts and time-sensitive deals.<br />Demonstrate wider leadership and know-how.Reference articles and links about the bigger picture as it relates to your business.<br />Champion your stakeholders.Retweet and reply publicly to great tweets posted by your followers and customers.<br />Establish the right voice.Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?<br /> From Twitter’s site<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 37. Tw-etiquette<br />Give credit to source<br />Always be professional & positive<br />You don’t have to follow everyone who follows you<br />Keep settings public<br />Be present <br />¼ = industry related <br />¼ = occupation/company<br />¼ = promoting others (city, assoc.)<br />¼ = you (dialog or posts/slides/etc.)<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 38. 2011 © Career Sherpa | www.careersherpa.net <br />
  • 39. If you must…use it to search for j.o.b.s.<br />Follow target companies and employees<br />Follow recruiters and job boards<br />Use hashtags<br />#ROC = Rochester, NY<br />#job<br />Tweetmyjobs<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 40. Tweetdeck<br />Seesmic or HooteSuite<br />2011 © Career Sherpa | www.careersherpa.net <br />
  • 41. 2011 © Career Sherpa | www.careersherpa.net <br />19<br /><ul><li>Check out Twitter’s own site: What Is Twitter</li>

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