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13 Non-Obvious Content Promotion Tricks

From ContentJam 2015, this presentation covers some easy low-hanging tricks to help promote your content to a wider audience effectively.

1 of 27
Non-Obvious
Content
Promotion
Tricks
James Ellis
@TheWarForTalent
13
Strategy
The recipe for promotion is:
•  20% Compelling Message
•  15% Timing
•  15% Targeting
•  50% Packaging
00
Heading
text
Half of promotion is
packaging
@thewarfortalent
#contentjam
TweetIt!
http://bit.ly/contentjam
Own, Don’t Rent
Unlike social media, your email list is
the only thing you can own.
Everything you do should lead to
getting an email address. Once you
have that, it’s a matter of time.
01
The Facebook Situation
Images
Videos
Email
SEO /
Google
Social
Media
Text
Email
Sales
Ebook
Second
chances

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