13 Non-Obvious Content Promotion Tricks
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From ContentJam 2015, this presentation covers some easy low-hanging tricks to help promote your content to a wider audience effectively.
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13 Non-Obvious Content Promotion Tricks
- 2. Strategy The recipe for promotion is: • 20% Compelling Message • 15% Timing • 15% Targeting • 50% Packaging 00
- 3. Heading text Half of promotion is packaging @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam
- 4. Own, Don’t Rent Unlike social media, your email list is the only thing you can own. Everything you do should lead to getting an email address. Once you have that, it’s a matter of time. 01
- 7. Heading text Don’t build your promotion on rented property! @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam0
- 8. Twitter A tweet is like a commercial. You have to repeat them over and over again. This is also a great way to A/B test your message. 02
- 9. Heading text Don’t ever tweet just once. If you schedule one, schedule ten! @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam1
- 10. Record It: Video No one ever said, “I’m waiting for the book”03
- 11. Record It: Audio Podcasts are growing like crazy. 04
- 13. Heading text Published it once? You’re not done. Syndicate it. @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam2
- 14. Ego Bait I’m the most important person in my friends list. And you are, too.06
- 15. Images Images get shared. Don’t forget to add them to Instagram with hashtag! 07
- 18. Heading text Want people to take your ideas? Make them easy to carry. @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam4
- 19. The Big G SEO? Is that still a thing? 09
- 20. The Big G What is the one question you want people to ask before reaching out to you? If you aren’t ranking for that exact question, you’re not trying. 09
- 21. Find People Followerwonk! But don’t be a jerk about it. Make friends, have a conversation and be helpful before you ever ask for anything. 10
- 22. SumoMe! Email list-building Content sharing Social sharing Tracking FREE!!! 11
- 23. Ebook Collect everything you have on a problem and make it tied perfectly to that problem. Then let people ask for it (they’ll have to give you their email address) 12
- 24. Pay For It Target, target, target. It forces you to think in very specific audiences, which means your content will be more specific and meaningful to them. 13
- 25. Heading text If you are paying to target more than 1k FB users, you aren’t being specific enough! @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam5
- 26. Heading text There is no magic bullet, just lots of regular ones @thewarfortalent #contentjam TweetIt! http://bit.ly/contentjam6
- 27. James Ellis Director of Inbound Marketing TMP Worldwide @theWarForTalent RecruitingContent.com The Content Ham