19. Why use an Email Service Provider?
http://www.viperstrike.com
20.
21.
22. Improved Deliverability (SPAM)
Email Service Providers (ESPs) have relationships
with major Internet Service Providers (ISPs).
ESPs provide tools to create, manage, and measure
your newsletter campaigns and contact lists.
Sender ID and SPF compliance.
23.
24. Factors that Effect Deliverability
SPAM Score
Contact List Maintenance
White and Black Lists
Email Design
Message Content (including subject lines)
47. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
48. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
Advertise yourself Offline
• through print advertising promote the value of your
newsletters and point the URL to your signup page.
49. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
Advertise yourself Offline
• through print advertising promote the value of your
newsletters and point the URL to your signup page.
Strong Website Call-to-Actions
• have prominent areas on your site that allow users to
either instantly provide their email address or link to a
newsletter signup page.
50. Growing your Contact List
You’re an expert at something
• write about a helpful service or product that you are an
expert at and make it a PDF available upon newsletter
subscription (ie. 10-Step Guide to...).
Advertise yourself Offline
• through print advertising promote the value of your
newsletters and point the URL to your signup page.
Strong Website Call-to-Actions
• have prominent areas on your site that allow users to
either instantly provide their email address or link to a
newsletter signup page.
Social Media
• promote the value of your newsletters on Twitter,
Facebook, Linkedin with direct links to your signup page.
58. Closing Tips on Email Marketing
Use an Email Service Provider
59. Closing Tips on Email Marketing
Use an Email Service Provider
Be Conscience of Deliverability
60. Closing Tips on Email Marketing
Use an Email Service Provider
Be Conscience of Deliverability
Maintain Relevant Content and Good Design
61. Closing Tips on Email Marketing
Use an Email Service Provider
Be Conscience of Deliverability
Maintain Relevant Content and Good Design
Grow and Maintain your Contact Lists
