Problems & Best Practices in Social Media

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PPT presentation given at the Torrance Chamber of Commerce

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Problems & Best Practices in Social Media

  1. 1. Social Media Connecting<br />Mission Driven Brand, LLC<br />Twitter: @RobPeneFacebook:facebook.com/missiondrivenbrand<br />“My mission is to serve & encourage YOUR mission”<br />Twitter: #mdbrand<br />
  2. 2. Objective<br />Agenda<br />1<br /><ul><li>Address 2 Major Problems
  3. 3. Offer Simple Solutions
  4. 4. Learn Best Practices
  5. 5. FB, TW, LNKD
  6. 6. Philosophy
  7. 7. Pragmatics</li></ul>2<br />
  8. 8. This presentation IS NOT<br />Why Social Media?<br />This presentation IS<br />How & How Easy!<br />
  9. 9. Rob Pene<br /><ul><li> Social Media/Online Marketing: 6 years
  10. 10. Numerous industries
  11. 11. Booked solid averaging 75+ events (ministry)
  12. 12. Increased student engagement (education)
  13. 13. Signed over 35 professional contracts (sports company)
  14. 14. My newest venture: Mission Driven Brand, LLC
  15. 15. A&E Television Network, Mercedes Benz, Sports Agencies,Restaurants, Main Street Storefronts, Non-Profits</li></li></ul><li>Philosophical<br />Problems<br />
  16. 16. The Biggest Problems with Social Media<br />Common complaints from Service Providers, Professionals, Business Owners, etc…<br />TIME<br />Too time consuming<br />No time to learn it<br />Not Worth my time<br />etc…etc…<br />No time to teach employees<br />No time to manage it<br />TALK<br />Too confusing…<br />Too much “noise”<br />Too much GOOD stuff<br />Why him not her?<br />Overwhelmed by info<br />
  17. 17. Solutions to the Problems are…<br />Common complaints from Service Providers, Professionals, Business Owners, etc…<br />TIME<br />- Find the time<br />- Invest resources to<br />make the time<br />- Efficiency<br />- Consistency<br />TALK<br />- Efficiency<br />- Consistency<br />- Commit to a “channel” (3)<br />- Implement Immediately<br />
  18. 18. Practical<br />Take good notes <br />Best Practices<br />
  19. 19.
  20. 20. Facebook for Business<br />Best Practices<br />Smart ABC’s<br /> Smart ACTIVITIES<br /> Smart BRANDING<br /> Smart CONTENT<br /> Smart DOABLES<br />(engaging fans, showcasing, themes)<br />(Custom Design, mini-site, legitimate)<br />(First Name/Photos, video, shareable)<br />(Discounts, rewards, Contributors)<br />
  21. 21. Smart ACTIVITIES<br />
  22. 22. Smart BRANDING<br />Profile<br />Landing <br />Page<br />Mini-site<br />features<br />
  23. 23. Smart <br />CONTENT<br />Video (theme)<br />Photos of items<br />$500 Sale<br />
  24. 24. Smart DOABLES<br />
  25. 25. Facebook for Business<br />Best Practices<br />Facebook Business Checklist<br /> FB URL (vanity url)<br /> Twitter Integration<br /> Custom Tab App<br /> RESOURCE GUIDE<br />www.facebook.com/username<br />www.facebook.com/twitter<br />Static HTML: iFrames tab<br />www.allfacebook.com<br />
  26. 26.
  27. 27. Twitter for Business<br />Best Practices<br />Key Applications<br />CrowdBooster.com<br />PayWithaTweet.com<br />Search.Twitter.com<br />Tweepi.com<br />(metrics, scheduling, best times)<br />(social currency, coupon, discount)<br />(miles away, keyword target)<br />(dump dead weight, build #’s)<br />
  28. 28. Twitter for Business<br />Best Practices<br />
  29. 29.
  30. 30.
  31. 31.
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  34. 34.
  35. 35. Twitter for Business<br />Best Practices<br />Twitter Business Checklist<br />Hootsuite.com<br /> “Selective Tweets”<br />Offerpop.com<br />Twitterfeed.com<br />Automated Management Platform<br />“Selective Tweets” App on FB<br />Incentivized Contest Platform<br />“Relevant Info Posts” Factory<br />
  36. 36. Best Practices<br />Biggest Problem?<br />
  37. 37. Best Practices<br />TIME<br />TIME<br /> M, W, Th, Sat<br /> Smartphone <br />Autofeed<br /> Respond/Engage<br /> FB Integration<br /> M, W, F<br />Autofeed<br /> Schedule/Engage<br />1 hour a week<br />1 hour a week<br />
  38. 38.
  39. 39. Optimize your Profile<br />Best Practices<br />LinkedIn “Power” Checklist<br /> Internal SEO<br />Connecs & Recs<br /> Integration<br /> Niche Groups<br />LinkedIN Search Feature “Google”<br />Increase Connecs & Invite Recs<br />TWITTER STREAM <br />Join & Start niche groups<br />
  40. 40.
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  42. 42.
  43. 43. I want to help <br />
  44. 44. Smart BRANDING Smart SET-UP<br />$297- $497<br />$197 <br />full integration<br />(includes 1 hr training)<br />$197- $297<br />Total: $691 / $675<br />:$500<br />Smart BUNDLE<br />
  45. 45. Smart BUNDLE<br />$500<br />+ Take Action Today +<br />+ Take Action Today +<br />Custom Facebook Business Page ($297)<br />Custom Twitter Profile ($197)<br />Full Integration & training ($197)<br />Payment Plan<br />2-month<br />$275 per month<br />LinkedIN SEO ($97) **FREE BONUS**<br />+ Take Action Today +<br />Access PPT online & to PAY for “Smart BUNDLE” offer: www.missiondrivenbrand.com/torrance<br />
  46. 46. Thank You!!!!<br />

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