The document discusses how Facebook acquired WhatsApp for $19 billion in 2014, recognizing the emerging trends of mobile usage and growth of chat apps. It notes that chat apps represent a new marketing frontier with untapped potential for monetization. While chat marketing offers opportunities, the document cautions that permission and an established following are required for success, not just money, so marketers need to start engaging audiences through chat.

1. The Future of Digital
Marketing is Chat
Based on an article that originally appeared on my site

2. In 2014 Facebook acquired WhatsApp.

3. In 2014 Facebook acquired WhatsApp.
for $19 billion!

4. That’s $18 billion more than Instagram!

5. !?
WHAT WERE THEY THINKING?

6. Messenger
Then at Facebook’s F8 Conference they announced
that Messenger would be its own platform.
Have personal, real-time conversations
with your customers.
COMING SOON
Businesses on
Messenger
SIGN UP

8. facebooksaw the trends emerging. . .

9. The future of the web is mobile…
(in 2014, mobile usage overtook desktop)

10. …and mobile is being fueled by chat apps.
(in 2014, messaging apps grew 100%)

11. There’s about to be a chat app gold rush.
and Facebook wanted in

12. Chat apps are a new marketing frontier.
with untapped potential for monetization

13. The Broadcast Environment
(Currently monetized)
The Chat Environment
(Not yet monetized)

14. POTENTIAL FOR MONETIZATION
INCREASE COMPETITION
SPUR INNOVATION
will inevitably
which will in turn

15. …and this increased competition
will be good for customers.
(i.e. marketers and brands)

16. We’ve already caught a
glimpse of the potential
of chat marketing.
(and Snapchat Discover is already set to
expand into TV distribution in Europe)

17. Snapchat’s Reach: ~200m
if people are so excited about

18. WhatsApp’s Reach: ~800m
then they’re bound to go crazy over

20. NOT SO
FAST!

21. You can’t just throw money
at chat marketing and
expect it to work.

22. Chat marketing requires your
audience’s permission…

23. This means you need to build
a following first…

24. SO GET GOING!
otherwise you’ll get left behind…

25. THANKS FOR READING!
Follow Subscribe Connect
KEEP IN TOUCH!