Боты: возможно, вам не нужен UI

1. Bots
You may not need a UI

2. 2016

3. Bots are everywhere!

4. ChatBots

5. WhatsApp Messenger
QQ WeChat
Skype Viber
LINE BBM Telegram

6. Gold Rush

7. Write a chatbot and …

8. $$$$$$$$$$$$$

9. ?

10. App Stores

11. Featured
Top
Preinstalled

12. Window of opportunity
weeks days hours

13. Win a WWDC ticket
Show a prototype
“Oh cool, we’ll feature you”
actually viable option

14. AppStore
Messenger Bot Store

15. $$$

16. Featured
Top

17. Contact List

18. People + Groups + Bots

19. Market
Challenges

20. 80% of Apps
Never Downloaded

21. Sustainability

22. 5 years from now

23. 5 years before now

24. Anti-Hype Approach

25. My Phone Broke

26. called them
scheduled a pick-up
got SMS

27. 2 days later they called
me to agree on a repair

28. SMS with a price and
account details

29. online bank

30. call to schedule
a delivery

31. never met
no app
no e-commerce site

32. 7 years
sustainable business
largest in the country

33. Do you need an App?

34. Dawn of Software

35. Business Processes

36. 60s-80s

37. Paper => Digital

38. Disconnected Machines

39. Solo Work

40. All-Day Workflows

41. Attention = Value

42. Consumer Web

43. More Time
More Attention
More Ad Revenue

44. Yet Another
Social Network

45. “a user wants to use our
application”

46. New thinking

47. give maximum value
in minimal time

48. There’s an app for that

49. “app”

50. 40s download
Signup (+ email!)
learning curve

51. single action

52. buy a conference ticket
weather
order a taxi

53. phone repair = 10 minutes

54. phone calls
getting dressed to meet a
delivery person

55. App is almost always a
wrong answer

56. Have an app? So what?

57. Website?

58. 2s download

59. +20s to download
FONTS!

60. Take a tour!

61. signup

62. Remember that
EU cookie law?
Your helpful reminder

63. switch to desktop version

64. ptss! we have an APP!

65. Where’s that one
feature I need?

66. Website is better

67. Shift

68. old: stream
new: notification

69. automate!

70. sales

71. automatic cold email

72. third-party handles
replies

73. canned responses
schedule a sales call

74. calendar

75. email actions

76. click here if you’re
interested

77. Logistics
Subcontractors
Matching

78. No UI

79. No Dedicated UI

80. No Routine UI

81. Social Media
Monitoring

82. Dashboard
with non-actionable data

83. Reports
How my dashboard
looked last week

84. Feed
Links to FB posts
so you can argue

85. Dashboard
Reports
Feed

86. Pull model

87. all day

88. Tedious
Boring
Counterproductive

89. AI

90. Sentiment analysis
Clustering
Outlier detection

91. Alerts
Automatic Reports

92. Actionable
Usefull

93. Push model

94. Rethink the business
process

95. Start from

96. UI

97. UX

98. process

99. Machine + Human

100. AI by default
Human when necessary

101. Replace a company
with a program

102. money making wonder

103. Building Blocks

104. APIs

105. any messenger platform

106. sms
phone

107. Phone is a new Email

108. 2000s desktop email
2010s mobile phone

109. everyone has sms

110. text us

111. 1-800-whatever
Short codes

112. AI APIs

113. Writing your own AI
Writing your own jQuery

114. unnecessary
not cool anymore

115. pick a library
plug it in
move on with your life

116. human-as-an-api

117. third-party UIs

118. Calendar Email
SalesForce ZenDesk FB Page
Chat sms
Excel pdf

119. Talk to you customer
Talk to your product team
Talk to your users

120. Bots

121. No UI

122. push model

123. AI by default
Human when necessary

124. give maximum value
in minimal time

125. Build Great Products!

126. Chris Messina
a16z WeChat
botlist.co Slack Apps
Bot Framework

127. http://j.mp/cortana-bots-build2016