Facebook launched chat bots on Messenger in 2016 which has since attracted over 10,000 developers. Chat bots on Messenger allow users to message bots similarly to messaging other users, and bots can send text, images, and structured messages with buttons or templates. The approval process for bots is strict, requiring documentation of how the bot connects and behaves as well as adhering to guidelines about user consent and privacy. Common reasons for bot rejection include incomplete documentation, unexpected behavior, and high block rates from users.

1. Creating Chat Bots on
Facebook Messenger

2. Smart Messaging Platform 2
WHAT IS A
CHAT BOT?

3. Once-in-decade paradigm shift
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4. The problem with apps
• App discovery is difficult in a crowded app store
• User Acquisition costs are high
• Bots are the new apps
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5. 5
?
Messaging Apps are opening their APIs

6. 6As of April 2016. From statista.com

7. Facebook launches
chat bots
• Facebook launched Chat
Bots on Messenger during
F8 2016.
• Since then 10k+ developers
have built chat bots on FBM

8. FB Messenger Features
• Chatting with a bot is similar to chatting with a Facebook user
• A bot can send:
• text and images
• Structured Messages
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9. Structured Messages
• Button Template - Present simple text with options.
• Generic Template - Allows for an image, title, subtitle, description and
buttons. Supports multiple bubbles per message and displays them as a
horizontal list like a carousel.
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10. • What can a user send to your bot:
• Text and Image
• Location
• Video or audio attachment
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11. Approval process
• Facebook has a strict bot approval process
• Follow the Platform Policy section on Messenger
• What you need to provide:
• Page used to test your bot. Make sure the bot is properly connected and
functional, otherwise your submission may be rejected.
• Description and screencast of how you're using the Send/Receive API
(pages_messaging) to communicate with people
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12. Approval Process - Guidelines
• Don’t contact people in Messenger unless they've agreed to be contacted
by you
• Respect all requests by people to block, discontinue, or opt-out of using
Messenger to communicate with them.
• Don't request or share individual payment card or any cardholder data
within Messenger.
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13. Smart Messaging Platform
Tips to build a well-behaved chat bot
• Always introduce yourself
• Never leave a user hangin’
• Account for typos
• Give easy access to ‘help’
• Offer levels of customization
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14. Examples of good FB Bots
• Esther
• Where
• Hi Poncho
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15. Common reasons for rejection/removal
• Incomplete documentation
• Unexpected behaviour
• 4% of users block the bot.
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16. Gupshup is the leading bot building platform
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17. Gupshup offers tools for the entire bot lifecycle
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18. DEMO
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19. Smart Messaging Platform
Thank You!
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