7. Facebook launches
chat bots
• Facebook launched Chat
Bots on Messenger during
F8 2016.
• Since then 10k+ developers
have built chat bots on FBM
8. FB Messenger Features
• Chatting with a bot is similar to chatting with a Facebook user
• A bot can send:
• text and images
• Structured Messages
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9. Structured Messages
• Button Template - Present simple text with options.
• Generic Template - Allows for an image, title, subtitle, description and
buttons. Supports multiple bubbles per message and displays them as a
horizontal list like a carousel.
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10. • What can a user send to your bot:
• Text and Image
• Location
• Video or audio attachment
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11. Approval process
• Facebook has a strict bot approval process
• Follow the Platform Policy section on Messenger
• What you need to provide:
• Page used to test your bot. Make sure the bot is properly connected and
functional, otherwise your submission may be rejected.
• Description and screencast of how you're using the Send/Receive API
(pages_messaging) to communicate with people
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12. Approval Process - Guidelines
• Don’t contact people in Messenger unless they've agreed to be contacted
by you
• Respect all requests by people to block, discontinue, or opt-out of using
Messenger to communicate with them.
• Don't request or share individual payment card or any cardholder data
within Messenger.
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13. Smart Messaging Platform
Tips to build a well-behaved chat bot
• Always introduce yourself
• Never leave a user hangin’
• Account for typos
• Give easy access to ‘help’
• Offer levels of customization
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