From SMW: "At a Social Media Week London session, Ben discussed what Bots are and how they are changing the face of social, not only for social channels but also for consumers themselves, shifting how we fundamentally work with social, online and services."

1. BEN DORAN
HEAD OF TECHNOLOGY
MullenLowe Profero
WHAT’S A BOT?

2. BEN DORAN
HEAD OF TECHNOLOGY
MullenLowe Profero
@bendoran
@mlprofero
#smwwhatsabot
#smwldn

3. SEND ME SELFIES!
#SMWwhatsabot
More on that later…

4. WHAT’S A BOT?

5. INPUT OUTPUT

6. WHAT IS A CHATBOT?

7. BITCHX VIDEO
THEY’RE NOT NEW

9. AOL Messenger MSN Messenger

10. BOTS ARE BACK!

11. THE CONVERGENCE
OF 3 THINGS
Assistants
Bot Platforms AI

12. THE CONVERGENCE
OF 3 THINGS
Assistants
Bot Platforms AI

13. Microsoft (Skype)
47 Million Active Users
Microsoft launched
integrated “Bot Platform”
connecting into Skype.
Integrated into wider MS
ecosystem.
Purchasing: No
Audience: Global, 18-35
Google
Not launched
Announced Allo to rival
iMessage (and replace
hangouts), a messaging
app that will allow bots
integrations.
.
Purchasing: TBC
Audience: TBC
Facebook
800 Million Active Users
Announced Messenger
platform allowing bots on
messenger.
Little social graph access
at present.
Purchasing: Yes
Audience: US / Europe
Heavy, 16-24
WeChat
800+ Million Active Users
Lots ofbranded activity,
lots of retailers. Not
completely open.
Convenience not
conversation
Purchasing: Yes
Audience: ASIA Heavy,
25-34
Kik
650 Million Active Users
Launched a bot platform
(just before FB). Simpler to
integrate.
Purchasing: Yes
Audience: US Teens
PLATFORM LANDSCAPE

14. WHY SHOULD WE CARE?

15. WHY SHOULD WE CARE?
THE RACE FOR
THE HOME SCREEN

16. “Want a beer? Download our app!” Sounds great! I’d
unlock my phone, go to the App Store, search for the app,
put in my password, wait for it to download, create an
account, enter my credit card details, figure out where in
the app I actually order from, figure out how to input how
many beers I want and of what type, enter my seat
number, and then finally my beer would be on its way.
Actually, I would have been better off just waiting in line.”
Ted Livingston, CEO, KIK
APPS AREN’T
CONVENIENT

17. MESSAGING APPS HAVE NOW
SURPASSED SOCIAL NETWORKS

18. EASIER TO ACCESS
QR CODES ARE BACK!

19. HOW SHOULD
BRANDS USE
BOTS?

20. KLM AIRWAYS

21. PIZZA HUT

22. CAFE ACE

23. SO, WHAT CAN BOTS “DO”?

24. Hi!
YOUR
SOLUTION
{..}
{..}
API
HOW BOT-PLATFORMS
‘WORK’
JSON
Yo!

25. SELFIE BOT
Media & Twitter APIs

26. INTERACTION TYPES
Structured MessagesMessages (obvs)

27. Web ViewsUser Controls
INTERACTION TYPES

28. Web ViewsQuick Responses
INTERACTION TYPES

29. Payment Flows
INTERACTION TYPES

30. INTERACTION TYPES
Files UploadsShare!

31. HOW DO WE DO MORE?

32. USE YOUR DATA!

33. COACH BOT
Wit.ai, Quick Response & Google Maps

34. A/I IS NOT QUITE THERE…YET
Stanford NLP
“I NEVER SAID SHE STOLE
MY MONEY”

35. AND, IT CAN GO SO WRONG

36. Apple
SIRI SDK
Google
Assistant SDK, also premium
google cloud platform
providing deeper AI services,
predictive computing, deep
learning, insights and natural
language.
Facebook
AWit.AI natural language
processing as a service.
IBM
Launched the Warson
platform (via. bluemix), lots of
best in class AI services
predictive computing, deep
learning, insights and natural
language
API.AI
New deep learning platform.
Focus on mainly conversation
and contextual AI, and NLP.
GETTING SMART

37. JUSTIN BIEBOT
http://facebook.com/justinbiebot

39. SERIOUSLY...

40. “The difficulty in building a chatbot is less a technical one
and more an issue of user experience. The most
successful bots will be the ones that users want to come
back to regularly and that provide consistent value.”
Matt Hartman, Director of Seed Investments at Betaworks
REMEMBER

41. ‘The only way of discovering the
limits of the possible is to venture
a little way past them into the
impossible.’

42. THANK YOU!
BEN DORAN
HEAD OF TECHNOLOGY
MullenLowe Profero