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Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. ...
Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR's value to management, and incorporate the latest technology into current PR strategies.