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University Recruiting or Relations 2012
- 1. NACE - GLOBAL SYMPOSIUM - 2012 Launching a Strategic Global University Relations Program Shelley Karpaty, University Relations and Student Community Manager Company Confidential 1
- 2. AGENDA Key Components To A Winning Global Strategy •University Recruitment vs.University Relations •Employer Branding •Cultural Understandings 2
- 3. Recruiting or Relations What is the difference to you? How does your Executive Leadership view and support your University Program? 3
- 4. Is your team delivering? EFFECTIVE DELIVERY OF CANDIDATES – HOW DO THEY TAKE IT TO THE NEXT LEVEL? 4
- 5. University Relations - Exceeds Expectation GAME CHANGING APPROACH •Look at the data differently •Become more effective •Leverage your resources 5
- 6. University Recruitment Activities Career University Fairs Recruiters University Students Info Hiring Career Services Sessions Managers On Campus Interviews 6
- 7. University Relationship Activities Career Fairs UR Team Info Sessions University Students Hiring Managers On Campus Career Services Interviews Professors IT Departments Executive Champion Student Organization Meetings or Alumni Tech Talks System Engineer and/or Education Sales Rep Contests Foundations 7
- 8. UNIVERSITY RECRUITING OK, We are here! Come work for us! You may not know us but LOOKING FOR stop by….. SPECIFIC CANDIDATES – DOOR OPENS/CLOSES 8
- 9. UNIVERSITY RELATIONS I know them and I know why I want to work for them. They gave a tech talk at my SWE meeting. I have a friend who interned there and loved it! GENERAL JOB PROFILES – INTERACTIVE AFFINITY AND EXPERIENCE CREATED 9
- 10. Brand Affinity & Social Networking Campus Parents Ambassadors Students Social Networking Interns It is about the Professional Organizations Faculty intersections… Contests Partners Conferences Industry Events Alumni 10
- 11. Employer Brand – What is yours? Affinity Entrepreneurial Spirit Diversity Knowledge 11
- 12. Enhance the Employer Brand BEFORE 12
- 13. Cultural Commonalities Leadership: Work Life Move up Balance ladder Stable and Expert in the Secure work field environment 13
- 14. Conclusions SUMMARY / QUESTIONS / DISCUSSION 14
- 15. Global Generalities China India Europe • Career Services • Placement Centers • UK Career Services • Study abroad and return • Technology • External placement home • FB and linkedin agencies • Prefer to be close to • Career Adv • Internships weigh home not big cities • Stay 2-3 years heavily • Find security in state- • Technology / career • Professors more owned companies advancement interested in being • RenRen published • Stay 2-3 years • Banking/Marketing • Less focused on Comp Industries tie with Engineering 15