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University Recruiting or Relations 2012


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NACE presentation from the 2012 conference. Discussion for the advantages to building a strategic University Relations Program rather than University Recruiting Program. Global employer branding points as well.

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University Recruiting or Relations 2012

  1. 1. NACE - GLOBAL SYMPOSIUM - 2012 Launching a Strategic Global University Relations Program Shelley Karpaty, University Relations and Student Community Manager Company Confidential 1
  2. 2. AGENDAKey Components To A WinningGlobal Strategy•University Recruitment vs.University Relations•Employer Branding•Cultural Understandings 2
  3. 3. Recruiting or RelationsWhat is the difference to you?How does your ExecutiveLeadership view and support yourUniversity Program? 3
  5. 5. University Relations - Exceeds ExpectationGAME CHANGING APPROACH•Look at the data differently•Become more effective•Leverage your resources 5
  6. 6. University Recruitment Activities Career University Fairs Recruiters University Students Info Hiring Career Services Sessions Managers On Campus Interviews 6
  7. 7. University Relationship Activities Career Fairs UR Team Info Sessions University Students Hiring Managers On Campus Career Services Interviews Professors IT Departments Executive Champion Student Organization Meetings or Alumni Tech Talks System Engineer and/or Education Sales Rep Contests Foundations 7
  8. 8. UNIVERSITY RECRUITING OK, We are here! Come work for us! You may not know us but LOOKING FOR stop by….. SPECIFIC CANDIDATES – DOOR OPENS/CLOSES 8
  9. 9. UNIVERSITY RELATIONSI know them and Iknow why I want towork for them.They gave a techtalk at my SWEmeeting.I have a friend whointerned there andloved it! GENERAL JOB PROFILES – INTERACTIVE AFFINITY AND EXPERIENCE CREATED 9
  10. 10. Brand Affinity & Social Networking Campus Parents Ambassadors Students Social Networking Interns It is about theProfessionalOrganizations Faculty intersections… Contests Partners Conferences Industry Events Alumni 10
  11. 11. Employer Brand – What is yours? Affinity Entrepreneurial Spirit Diversity Knowledge 11
  12. 12. Enhance the Employer Brand BEFORE 12
  13. 13. Cultural Commonalities Leadership: Work Life Move up Balance ladder Stable and Expert in the Secure work field environment 13
  14. 14. ConclusionsSUMMARY / QUESTIONS / DISCUSSION 14
  15. 15. Global GeneralitiesChina India Europe• Career Services • Placement Centers • UK Career Services• Study abroad and return • Technology • External placement home • FB and linkedin agencies• Prefer to be close to • Career Adv • Internships weigh home not big cities • Stay 2-3 years heavily• Find security in state- • Technology / career • Professors more owned companies advancement interested in being• RenRen published• Stay 2-3 years • Banking/Marketing• Less focused on Comp Industries tie with Engineering 15