"Enrolment to Alumni" summarizes a graduate study in communication management of how U.S. and Canadian universities build relationships with their students. The researcher performed 17 interviews with university communicators to uncover best practices in the areas of relationship management, community building and dialogic communications. The study also evaluated how four components of relationship marketing: seller expertise, communication, interaction frequency, and relationship benefits can be utilized in the university environment. The slides show the summary of best practices from across North American universities in the areas of strategy, tactics and measurement, and how to achieve mutually beneficial relationships with students from enrolment to alumni. The results demonstrate how universities that incorporate a relationship strategy are able to build community and create value at every phase of the student life cycle.