The document is a social media scorecard that provides data on Facebook and Twitter fans for various industries from May 8th to May 15th, including the percentage change in fans over that period. It shows data for airlines, footwear/athletic apparel brands, comic book publishers, and fast food restaurants. The scorecard provides totals for Facebook fans, Twitter fans, and total fans across both platforms for each date, as well as the percentage change from May 8th to May 15th.

1. Social Media Scorecard May 15, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 5/8 Fans, 5/15 Change 5/8 5/15 Change 5/8 5/15
Airlines 3,839,002 3,882,715 1.1% 3,859,434 3,868,099 0.2% 7,698,436 7,750,814 0.7%
American Airlines 289,414 292,548 1.1% 362,094 364,680 0.7% 651,508 657,228 0.9%
Delta 310,447 312,274 0.6% 319,691 321,577 0.6% 630,138 633,851 0.6%
JetBlue 598,078 600,017 0.3% 1,672,924 1,673,226 0.0% 2,271,002 2,273,243 0.1%
Southwest 2,262,905 2,297,867 1.5% 1,290,814 1,293,357 0.2% 3,553,719 3,591,224 1.1%
United Airlines 343,824 344,332 0.1% 7,390 7,572 2.5% 351,214 351,904 0.2%
US Airways 34,334
3,839,002
35,677
3,882,715
3.9%
1.1% -
206,521
3,859,434
207,687 0.6% 3,868,099 0.2% -
240,855
7,698,436
243,364
7,750,814
1.0% 0.7%
TOTAL
Footwear/Athletic Apparel 62,775,420 63,212,589 0.7% 860,812 883,015 2.6% 63,636,232 64,095,604 0.7%
Adidas 14,053,362 14,158,710 0.7% 245,099 251,257 2.5% 14,298,461 14,409,967 0.8%
Converse 30,012,655 30,216,010 0.7% 61,426 62,521 1.8% 30,074,081 30,278,531 0.7%
DC Shoes 8,632,067 8,679,245 0.5% 105,435 107,178 1.7% 8,737,502 8,786,423 0.6%
Nike 8,997,087 9,065,367 0.8% 389,606 401,954 3.2% 9,386,693 9,467,321 0.9%
Reebok 1,080,249 1,093,258 1.2% 59,246 60,105 1.4% 1,139,495 1,153,363 1.2%
62,775,420 63,212,589 0.7% - 860,812 883,015 2.6% - 63,636,232 64,095,604 0.7%
TOTAL
Comics 4,570,307 4,626,746 1.2% 415,218 427,948 3.1% 4,985,525 5,054,694 1.4%
DC Comics 642,821 650,753 1.2% 118,030 120,049 1.7% 760,851 770,802 1.3%
Marvel Comics 3,927,486 3,975,993 1.2% 297,188 307,899 3.6% 4,224,674 4,283,892 1.4%
4,570,307 4,626,746 1.2% - 415,218 427,948 3.1% - 4,985,525 5,054,694 1.4%
TOTAL
Fast Food 48,129,800 48,536,162 0.8% 1,248,914 1,265,828 1.4% 49,378,714 49,801,990 0.9%
Burger King 4,977,075 5,015,072 0.8% 52,660 53,252 1.1% 5,029,735 5,068,324 0.8%
McDonald's 19,402,330 19,566,703 0.8% 458,609 463,129 1.0% 19,860,939 20,029,832 0.9%
Subway 12,857,578 13,030,250 1.3% 484,971 492,303 1.5% 13,342,549 13,522,553 1.3%
Taco Bell 8,571,130 8,587,253 0.2% 183,743 185,170 0.8% 8,754,873 8,772,423 0.2%
Wendy's 2,321,687 2,336,884 0.7% 68,931 71,974 4.4% 2,390,618 2,408,858 0.8%
48,129,800 48,536,162 0.8% - 1,248,914 1,265,828 1.4% - 49,378,714 49,801,990 0.9%
TOTAL
Beverages 105,607,974 106,000,386 0.4% 2,129,579 2,161,041 1.5% 107,737,553 108,161,427 0.4%
Coca-Cola 41,685,909 41,822,483 0.3% 533,483 537,787 0.8% 42,219,392 42,360,270 0.3%
Dr. Pepper 11,838,743 11,853,020 0.1% 95,474 95,895 0.4% 11,934,217 11,948,915 0.1%
Monster Energy 15,907,536 16,064,357 1.0% 232,535 236,368 1.6% 16,140,071 16,300,725 1.0%
Pepsi 8,148,786 8,170,358 0.3% 661,577 680,532 2.9% 8,810,363 8,850,890 0.5%
Red Bull 28,027,000 28,090,169 0.2% 606,510 610,459 0.7% 28,633,510 28,700,628 0.2%
105,607,974 106,000,386 0.4% - 2,129,579 2,161,041 1.5% - 107,737,553 108,161,427 0.4%
TOTAL
Celebrities (Top 5) 260,869,876 262,255,044 0.5% 69,583,019 70,346,143 1.1% 330,452,895 332,601,187 0.7%
Eminem 56,654,309 56,940,338 0.5% 10,594,609 10,694,356 0.9% 67,248,918 67,634,694 0.6%
Lady Gaga 50,557,569 50,780,181 0.4% 23,902,327 24,130,617 1.0% 74,459,896 74,910,798 0.6%
Michael Jackson 48,360,074 48,606,558 0.5% 694,732 701,889 1.0% 49,054,806 49,308,447 0.5%
Rihanna 55,436,516 55,752,831 0.6% 18,494,026 18,805,458 1.7% 73,930,542 74,558,289 0.8%
Shakira 49,861,409 50,175,137 0.6% 15,897,325 16,013,823 0.7% 65,758,734 66,188,960 0.7%
260,869,876 262,255,044 0.5% - 69,583,019 70,346,143 1.1% - 330,452,895 332,601,187 0.7%
TOTAL
Favorite Foods 87,464,087 87,686,122 0.3% 85,000 85,834 1.0% 87,549,087 87,771,956 0.3%
Oreo 26,258,304 26,344,863 0.3% 40,321 40,496 0.4% 26,298,625 26,385,359 0.3%
Pringles 19,206,915 19,250,744 0.2% 11,566 11,670 0.9% 19,218,481 19,262,414 0.2%
Reese's 9,254,108 9,293,868 0.4% - - 0.0% 9,254,108 9,293,868 0.4%
Skittles 21,818,161 21,860,441 0.2% 31,575 31,971 1.3% 21,849,736 21,892,412 0.2%
Starburst 10,926,599 10,936,206 0.1% 1,538 1,697 10.3% 10,928,137 10,937,903 0.1%
87,464,087 87,686,122 0.3% - 85,000 85,834 1.0% - 87,549,087 87,771,956 0.3%
TOTAL
Hospitality (Loyalty Programs) 324,119 325,554 0.4% - - 324,119 325,554 0.4%
Marriott Rewards 224,851 224,938 0.0% na na 224,851 224,938 0.0%
Starwood Preferred Guest 99,268 100,616 1.4% na na 99,268 100,616 1.4%
324,119 325,554 0.4% - - - 0.0% - 324,119 325,554 0.4%
TOTAL
Gaming 44,932,752 45,117,253 0.4% 1,986,545 1,997,094 0.5% 46,919,297 47,114,347 0.4%
Nintendo 22,620,609 22,696,583 0.3% 216,079 217,713 0.8% 22,836,688 22,914,296 0.3%
Playstation 5,174,211 5,203,394 0.6% 1,281,394 1,285,507 0.3% 6,455,605 6,488,901 0.5%
X-Box 17,137,932 17,217,276 0.5% 489,072 493,874 1.0% 17,627,004 17,711,150 0.5%
TOTAL 44,932,752 45,117,253 0.4% - 1,986,545 1,997,094 0.5% - 46,919,297 47,114,347 0.4%
TOTAL 618,513,336 621,642,571 0.5% 80,168,521 81,035,002 1.1% 698,681,857 702,677,573 0.6%
Prepared by Awareness, Inc. All Rights Reserved ©2012