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Social growth 5.29

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Social growth 5.29

  1. 1. Social Media Scorecard May 29, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 5/22 Fans, 5/29 Change 5/22 5/29 Change 5/22 5/29 Airlines 3,937,379 3,977,403 1.0% 3,879,574 3,889,753 0.3% 7,816,953 7,867,156 0.6% American Airlines 296,979 300,226 1.1% 369,089 373,224 1.1% 666,068 673,450 1.1% Delta 314,086 315,745 0.5% 324,828 328,113 1.0% 638,914 643,858 0.8% JetBlue 601,941 603,520 0.3% 1,673,794 1,674,173 0.0% 2,275,735 2,277,693 0.1% Southwest 2,337,183 2,367,785 1.3% 1,295,572 1,296,976 0.1% 3,632,755 3,664,761 0.9% United Airlines 351,000 353,577 0.7% 7,730 7,868 1.8% 358,730 361,445 0.8% US Airways 36,190 3,937,379 36,550 3,977,403 1.0% 1.0% - 208,561 3,879,574 209,399 0.4% 3,889,753 0.3% - 244,751 7,816,953 245,949 7,867,156 0.5% 0.6%TOTAL Footwear/Athletic Apparel 63,720,005 64,232,420 0.8% 906,715 923,889 1.9% 64,626,720 65,156,309 0.8% Adidas 14,274,561 14,386,942 0.8% 258,225 262,798 1.8% 14,532,786 14,649,740 0.8% Converse 30,441,538 30,688,973 0.8% 63,672 64,525 1.3% 30,505,210 30,753,498 0.8% DC Shoes 8,750,090 8,818,687 0.8% 109,598 111,613 1.8% 8,859,688 8,930,300 0.8% Nike 9,149,891 9,226,582 0.8% 414,226 423,218 2.2% 9,564,117 9,649,800 0.9% Reebok 1,103,925 1,111,236 0.7% 60,994 61,735 1.2% 1,164,919 1,172,971 0.7% 63,720,005 64,232,420 0.8% - 906,715 923,889 1.9% - 64,626,720 65,156,309 0.8%TOTAL Comics 4,686,466 4,741,579 1.2% 441,139 452,417 2.6% 5,127,605 5,193,996 1.3% DC Comics 660,708 672,516 1.8% 122,418 124,885 2.0% 783,126 797,401 1.8% Marvel Comics 4,025,758 4,069,063 1.1% 318,721 327,532 2.8% 4,344,479 4,396,595 1.2% 4,686,466 4,741,579 1.2% - 441,139 452,417 2.6% - 5,127,605 5,193,996 1.3%TOTAL Fast Food 49,034,743 49,515,479 1.0% 1,280,563 1,289,139 0.7% 50,315,306 50,804,618 1.0% Burger King 5,056,664 5,094,170 0.7% 53,823 54,418 1.1% 5,110,487 5,148,588 0.7% McDonalds 19,755,976 19,921,187 0.8% 468,344 469,294 0.2% 20,224,320 20,390,481 0.8% Subway 13,266,452 13,515,456 1.9% 496,520 500,814 0.9% 13,762,972 14,016,270 1.8% Taco Bell 8,614,096 8,638,601 0.3% 188,040 189,460 0.8% 8,802,136 8,828,061 0.3% Wendys 2,341,555 2,346,065 0.2% 73,836 75,153 1.8% 2,415,391 2,421,218 0.2% 49,034,743 49,515,479 1.0% - 1,280,563 1,289,139 0.7% - 50,315,306 50,804,618 1.0%TOTAL Beverages 106,586,239 107,154,980 0.5% 2,210,801 2,245,397 1.6% 108,797,040 109,400,377 0.6% Coca-Cola 42,013,412 42,193,867 0.4% 542,132 546,323 0.8% 42,555,544 42,740,190 0.4% Dr. Pepper 11,887,208 11,918,883 0.3% 96,398 96,832 0.5% 11,983,606 12,015,715 0.3% Monster Energy 16,288,681 16,501,672 1.3% 244,949 250,545 2.3% 16,533,630 16,752,217 1.3% Pepsi 8,202,250 8,235,445 0.4% 712,022 732,433 2.9% 8,914,272 8,967,878 0.6% Red Bull 28,194,689 28,305,113 0.4% 615,300 619,264 0.6% 28,809,989 28,924,377 0.4% 106,586,239 107,154,980 0.5% - 2,210,801 2,245,397 1.6% - 108,797,040 109,400,377 0.6%TOTAL Celebrities (Top 5) 264,043,531 265,812,245 0.7% 71,361,970 72,359,678 1.4% 335,405,501 338,171,923 0.8% Eminem 57,302,090 57,662,419 0.6% 10,791,140 10,880,070 0.8% 68,093,230 68,542,489 0.7% Lady Gaga 51,090,129 51,413,372 0.6% 24,500,785 24,888,099 1.6% 75,590,914 76,301,471 0.9% Michael Jackson 48,928,014 49,224,942 0.6% 710,464 717,268 1.0% 49,638,478 49,942,210 0.6% Rihanna 56,192,333 56,625,178 0.8% 19,224,276 19,623,368 2.1% 75,416,609 76,248,546 1.1% Shakira 50,530,965 50,886,335 0.7% 16,135,305 16,250,873 0.7% 66,666,270 67,137,208 0.7% 264,043,531 265,812,245 0.7% - 71,361,970 72,359,678 1.4% - 335,405,501 338,171,923 0.8%TOTAL Favorite Foods 88,048,202 88,391,721 0.4% 86,543 87,360 0.9% 88,134,745 88,479,081 0.4% Oreo 26,465,526 26,582,635 0.4% 40,750 41,041 0.7% 26,506,276 26,623,676 0.4% Pringles 19,348,750 19,435,971 0.5% 11,769 11,865 0.8% 19,360,519 19,447,836 0.5% Reeses 9,350,938 9,401,552 0.5% - - 0.0% 9,350,938 9,401,552 0.5% Skittles 21,922,668 21,983,470 0.3% 32,235 32,478 0.8% 21,954,903 22,015,948 0.3% Starburst 10,960,320 10,988,093 0.3% 1,789 1,976 10.5% 10,962,109 10,990,069 0.3% 88,048,202 88,391,721 0.4% - 86,543 87,360 0.9% - 88,134,745 88,479,081 0.4%TOTAL Hospitality (Loyalty Programs) 335,757 337,796 0.6% - - 335,757 337,796 0.6% Marriott Rewards 225,090 225,238 0.1% na na 225,090 225,238 0.1% Starwood Preferred Guest 110,667 112,558 1.7% na na 110,667 112,558 1.7% 335,757 337,796 0.6% - - - 0.0% - 335,757 337,796 0.6%TOTAL Gaming 45,397,486 45,764,348 0.8% 2,008,274 2,021,818 0.7% 47,405,760 47,786,166 0.8% Nintendo 22,828,213 22,971,936 0.6% 220,149 222,515 1.1% 23,048,362 23,194,451 0.6% Playstation 5,245,367 5,286,949 0.8% 1,289,812 1,295,357 0.4% 6,535,179 6,582,306 0.7% X-Box 17,323,906 17,505,463 1.0% 498,313 503,946 1.1% 17,822,219 18,009,409 1.1%TOTAL 45,397,486 45,764,348 0.8% - 2,008,274 2,021,818 0.7% - 47,405,760 47,786,166 0.8% TOTAL 625,789,806 629,927,969 0.7% 82,175,579 83,269,451 1.3% 707,965,385 713,197,420 0.7% Prepared by Awareness, Inc. All Rights Reserved ©2012

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