Social growth 5.22

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Social growth 5.22

  1. 1. Social Media Scorecard May 22, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 5/15 Fans, 5/22 Change 5/15 5/22 Change 5/15 5/22 Airlines 3,882,715 3,937,379 1.4% 3,868,099 3,879,574 0.3% 7,750,814 7,816,953 0.9% American Airlines 292,548 296,979 1.5% 364,680 369,089 1.2% 657,228 666,068 1.3% Delta 312,274 314,086 0.6% 321,577 324,828 1.0% 633,851 638,914 0.8% JetBlue 600,017 601,941 0.3% 1,673,226 1,673,794 0.0% 2,273,243 2,275,735 0.1% Southwest 2,297,867 2,337,183 1.7% 1,293,357 1,295,572 0.2% 3,591,224 3,632,755 1.2% United Airlines 344,332 351,000 1.9% 7,572 7,730 2.1% 351,904 358,730 1.9% US Airways 35,677 3,882,715 36,190 3,937,379 1.4% 1.4% - 207,687 3,868,099 208,561 0.4% 3,879,574 0.3% - 243,364 7,750,814 244,751 7,816,953 0.6% 0.9%TOTAL Footwear/Athletic Apparel 63,212,589 63,720,005 0.8% 883,015 906,715 2.7% 64,095,604 64,626,720 0.8% Adidas 14,158,710 14,274,561 0.8% 251,257 258,225 2.8% 14,409,967 14,532,786 0.9% Converse 30,216,010 30,441,538 0.7% 62,521 63,672 1.8% 30,278,531 30,505,210 0.7% DC Shoes 8,679,245 8,750,090 0.8% 107,178 109,598 2.3% 8,786,423 8,859,688 0.8% Nike 9,065,367 9,149,891 0.9% 401,954 414,226 3.1% 9,467,321 9,564,117 1.0% Reebok 1,093,258 1,103,925 1.0% 60,105 60,994 1.5% 1,153,363 1,164,919 1.0% 63,212,589 63,720,005 0.8% - 883,015 906,715 2.7% - 64,095,604 64,626,720 0.8%TOTAL Comics 4,626,746 4,686,466 1.3% 427,948 441,139 3.1% 5,054,694 5,127,605 1.4% DC Comics 650,753 660,708 1.5% 120,049 122,418 2.0% 770,802 783,126 1.6% Marvel Comics 3,975,993 4,025,758 1.3% 307,899 318,721 3.5% 4,283,892 4,344,479 1.4% 4,626,746 4,686,466 1.3% - 427,948 441,139 3.1% - 5,054,694 5,127,605 1.4%TOTAL Fast Food 48,536,162 49,034,743 1.0% 1,265,828 1,280,563 1.2% 49,801,990 50,315,306 1.0% Burger King 5,015,072 5,056,664 0.8% 53,252 53,823 1.1% 5,068,324 5,110,487 0.8% McDonalds 19,566,703 19,755,976 1.0% 463,129 468,344 1.1% 20,029,832 20,224,320 1.0% Subway 13,030,250 13,266,452 1.8% 492,303 496,520 0.9% 13,522,553 13,762,972 1.8% Taco Bell 8,587,253 8,614,096 0.3% 185,170 188,040 1.5% 8,772,423 8,802,136 0.3% Wendys 2,336,884 2,341,555 0.2% 71,974 73,836 2.6% 2,408,858 2,415,391 0.3% 48,536,162 49,034,743 1.0% - 1,265,828 1,280,563 1.2% - 49,801,990 50,315,306 1.0%TOTAL Beverages 106,000,386 106,586,239 0.6% 2,161,041 2,210,801 2.3% 108,161,427 108,797,040 0.6% Coca-Cola 41,822,483 42,013,412 0.5% 537,787 542,132 0.8% 42,360,270 42,555,544 0.5% Dr. Pepper 11,853,020 11,887,208 0.3% 95,895 96,398 0.5% 11,948,915 11,983,606 0.3% Monster Energy 16,064,357 16,288,681 1.4% 236,368 244,949 3.6% 16,300,725 16,533,630 1.4% Pepsi 8,170,358 8,202,250 0.4% 680,532 712,022 4.6% 8,850,890 8,914,272 0.7% Red Bull 28,090,169 28,194,689 0.4% 610,459 615,300 0.8% 28,700,628 28,809,989 0.4% 106,000,386 106,586,239 0.6% - 2,161,041 2,210,801 2.3% - 108,161,427 108,797,040 0.6%TOTAL Celebrities (Top 5) 262,255,044 264,043,531 0.7% 70,346,143 71,361,970 1.4% 332,601,187 335,405,501 0.8% Eminem 56,940,338 57,302,090 0.6% 10,694,356 10,791,140 0.9% 67,634,694 68,093,230 0.7% Lady Gaga 50,780,181 51,090,129 0.6% 24,130,617 24,500,785 1.5% 74,910,798 75,590,914 0.9% Michael Jackson 48,606,558 48,928,014 0.7% 701,889 710,464 1.2% 49,308,447 49,638,478 0.7% Rihanna 55,752,831 56,192,333 0.8% 18,805,458 19,224,276 2.2% 74,558,289 75,416,609 1.2% Shakira 50,175,137 50,530,965 0.7% 16,013,823 16,135,305 0.8% 66,188,960 66,666,270 0.7% 262,255,044 264,043,531 0.7% - 70,346,143 71,361,970 1.4% - 332,601,187 335,405,501 0.8%TOTAL Favorite Foods 87,686,122 88,048,202 0.4% 85,834 86,543 0.8% 87,771,956 88,134,745 0.4% Oreo 26,344,863 26,465,526 0.5% 40,496 40,750 0.6% 26,385,359 26,506,276 0.5% Pringles 19,250,744 19,348,750 0.5% 11,670 11,769 0.8% 19,262,414 19,360,519 0.5% Reeses 9,293,868 9,350,938 0.6% - - 0.0% 9,293,868 9,350,938 0.6% Skittles 21,860,441 21,922,668 0.3% 31,971 32,235 0.8% 21,892,412 21,954,903 0.3% Starburst 10,936,206 10,960,320 0.2% 1,697 1,789 5.4% 10,937,903 10,962,109 0.2% 87,686,122 88,048,202 0.4% - 85,834 86,543 0.8% - 87,771,956 88,134,745 0.4%TOTAL Hospitality (Loyalty Programs) 325,554 335,757 3.1% - - 325,554 335,757 3.1% Marriott Rewards 224,938 225,090 0.1% na na 224,938 225,090 0.1% Starwood Preferred Guest 100,616 110,667 10.0% na na 100,616 110,667 10.0% 325,554 335,757 3.1% - - - 0.0% - 325,554 335,757 3.1%TOTAL Gaming 45,117,253 45,397,486 0.6% 1,997,094 2,008,274 0.6% 47,114,347 47,405,760 0.6% Nintendo 22,696,583 22,828,213 0.6% 217,713 220,149 1.1% 22,914,296 23,048,362 0.6% Playstation 5,203,394 5,245,367 0.8% 1,285,507 1,289,812 0.3% 6,488,901 6,535,179 0.7% X-Box 17,217,276 17,323,906 0.6% 493,874 498,313 0.9% 17,711,150 17,822,219 0.6%TOTAL 45,117,253 45,397,486 0.6% - 1,997,094 2,008,274 0.6% - 47,114,347 47,405,760 0.6% TOTAL 621,642,571 625,789,806 0.7% 81,035,002 82,175,579 1.4% 702,677,573 707,965,385 0.8% Prepared by Awareness, Inc. All Rights Reserved ©2012

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