Public Relations Program Planning FAQs

Copyright © Allyn and Bacon 2009 C H A P T E R 6 Public Relations Program Planning Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

In the News . . . Copyright © Allyn and Bacon 2009

What We’ll Discuss Today The Value of Planning Approaches to Planning Elements of a Program Plan Copyright © Allyn and Bacon 2009

The Value of Planning

Approaches to Planning

Elements of a Program Plan

Public Relations as Process: R.A.C.E. Copyright © Allyn and Bacon 2009

Why is planning so important? Copyright © Allyn and Bacon 2009 http://flickr.com/photos/aussiegall/715616558/

What goes into a program plan? Copyright © Allyn and Bacon 2009 http://www.flickr.com/photos/vermininc/3327459367/

What are three situations that often require a PR campaign? Remedial One-time project Reinforcement Copyright © Allyn and Bacon 2009 www.flickr.com/photos/stevewall/377650283/

Remedial

One-time project

Reinforcement

What’s the difference between an informational objective and a motivational objective? Copyright © Allyn and Bacon 2009

Should I use the term “general public”? Why or why not? Copyright © Allyn and Bacon 2009 General Public

How are strategy & tactics related? Copyright © Allyn and Bacon 2009

Why are timing/scheduling so important? Copyright © Allyn and Bacon 2009

What’s the largest expense in a campaign? Copyright © Allyn and Bacon 2009

Why is the evaluation of a campaign linked to the program’s objectives? Copyright © Allyn and Bacon 2009

Contact Me Copyright © Allyn and Bacon 2009 Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: [email_address] Twitter: barbaranixon Skype: barbara.b.nixon