Proactive and Reactive Approaches – Public Relations Process – Behavioural Public Relations Model – Persuasion Model – Two-way symmetrical Communications Model – When communications are not enough – 20 great truths about Public Relations.

1. v
Subject :
Fundamentals of PR
Time :
40 Minutes
PUBLIC
RELATIONS
Question :
22 Multiple Choice Questions
Online quiz
SYLLABUS: (UNIT 1)
Proactive and Reactive Approaches – Public Relations Process – Behavioural Public
Relations Model – Persuasion Model – Two way symmetrical Communications Model –
When communications is not enough – 20 great truths about Public Relations
Submitted to:
Prof. Mahak Balani
(As part of Academic requirement for MBA Degree)
Submitted by:
Chandana K M
Darshan P

2. Guidelines:
● Each question carries one mark. No negative marking for wrong answers
(We encourage participants to attempt all questions)
● Participants are allowed to choose only one option from the set of
alternatives given.
● If participants select more than one answer the first given answer is
considered for evaluation.

3. Human relations in an organization link between
employees and organization. Public relations in an
organization link between public and
___________ ?
1
A.
C.
B.
D.
Stakeholders
Media
Organization
All of the above
Topic:
Intro to PR
Time :
30 Seconds

4. 1a
Human relations in an
organization link between
employees and organization.
Public relations in an organization
link between public and
___________ ?
A. Stakeholders
C. Media
B. Organization
D. All of the above
Public relations is a strategic communication process
that builds mutually beneficial relationships between
organizations and their public.
Public relations can also be defined as the practice of
managing communication between an organization
and its publics.

5. Public relation is a broad set of communication activity
used to create and maintain favourable relations between
the organization and public.
The term “Public” here means ?
2
A.
C.
B.
D.
Employees’ family
Government
Students
All of the above
Topic:
Intro to PR
Time :
30 Seconds

6. 2a
The term “Public” here
means ?
A. Employees family
C. Government
B. Students
D. All of the above
● Shareholders and potential shareholders of
the company;
● Employees and their families; appropriate
trade unions; employment officers
appointment boards and training officers
concerned with advice on careers.
● Suppliers of raw materials.
● Wholesale and retail trade customers.
● Under many circumstances it may also
include school children and students in so
far as they eventually become customers.
● Other companies in the same industry, and
the firm’s own trade association.
● The authorities and residents of areas who
are affected by its physical presence or its
activities, in ways other than by purchasing
its products.
● Towns where the company has factories
come into this category; so do places
where employment is created or removed.

7. 3
What should organization do during
conditions of crisis ?
A.
B.
C.
D.
Argue over the cause
Hold destiny responsible
Apologize for the wrong and start
compensate
Pass the buck to the competitor
Time :
30 Seconds
Topic:
Intro to PR

8. 3a
What should organization do during
conditions of crisis ?
A.
B.
C.
D.
Argue over the cause
Hold destiny responsible
Apologize for the wrong and start
compensate
Pass the buck to the competitor

9. 4
Which of the following is not an
government PR agency
A.
B.
C.
D.
Doordarshan (DD)
Akashvani (AIR)
Press Information Bureau (PIB)
None of the above
Time :
30 Seconds
Topic:
Intro to PR

10. 4a
Which of the following is not an
government PR agency
A.
B.
C.
D.
Doordarshan (DD)
Akashvani (AIR)
Press Information Bureau (PIB)
None of the above
Doordarshan is public service broadcaster
founded by Government of India in 1959.
AIR founded by Government of India in 1937.
PIB, is a nodal agency of the Government of
India under Ministry of Information and
Broadcasting founded in 1919.

11. 5
___________ is an example of
public relations.
A.
B.
C.
D.
Using social media to
communicate with customers
Offering a discount to a retailer
for buying your product
Calling existing customers to offer a
discount on a new product
Running a cross-promotion discount
on sales of products
Time :
30 Seconds
Topic:
Intro to PR

12. 5a
___________ is an example of
public relations.
A.
B.
C.
D.
Using social media to
communicate with customers
Offering a discount to a retailer
for buying your product
Calling existing customers to offer a
discount on a new product
Running a cross-promotion discount
on sales of products
Public relations (PR) is the practice of deliberately
managing the release and spread of information
between an individual or an organization and the public
in order to affect the public perception.
Public relations (PR) and publicity differ in that PR is
controlled internally, whereas publicity is not controlled
and contributed by external parties.
Option B,C,D here are fine examples for publicity.

13. Which one of the below listed item is NOT
considered as tools for PR.
6
A.
C.
B.
D.
Social media
Trade secrets
Newsletters
Banners
Topic:
Intro to PR
Time :
30 Seconds

14. Tools of PR includes:
● Brochures and catalogues
● Live TV/Radio program
● Press release
● Advertisements
6a
A.
C.
B.
D.
Social media
Trade secrets
Newsletters
Banners

15. 7
Which of the following is NOT the
reason for the rejection of company
press releases by journalists ?
A.
B.
C.
D.
They are not newsworthy.
They are well-written.
They are sent to the wrong person.
Lacking in important information.
Time :
30 Seconds
Topic:
Intro to PR

16. 7a
Which of the following is NOT the
reason for the rejection of company
press releases by journalists ?
A.
B.
C.
D.
They are not newsworthy.
They are well-written.
They are sent to the wrong person.
Lacking in important information.

17. ___________ is the most common public
relations activity performed by the in-house public
relations department.
8
A.
C.
B.
D.
Measurement and
analysis
Product
packaging
Media
relations
Special events
Topic:
Intro to PR
Time :
30 Seconds

18. 8a
___________ is the most
common public relations activity
performed by the in-house public
relations department.
A.
Measurement and
analysis
B.
Product
packaging
C.
Media
relations
D. Special events
Roles:
● Provide company information to it’s key
public.
● Planning publicity strategies and
campaigns.
● Writing and producing presentations and
press releases.
● Dealing with enquiries from the public, the
press, and related organisations.
● Organising events such as press
conferences, open days, exhibitions, tours
and visits.
● Executing strategies with the
communication tactics of news releases,
employee newsletters, position papers,
media placements, Website
content,speeches, blogs, and social media
messaging.

19. 9
Which government department acts as an
important channel for communicating
newly released government schemes for
the public ?
A.
B.
C.
D.
Department of Transport
Department of Information and
Public Relations
Department of Commerce and
Industry
Department of Agriculture
Time :
30 Seconds
Topic:
Intro to PR

20. 9a
Which government department acts as an
important channel for communicating
newly released government schemes for
the public ?
A.
B.
C.
D.
Department of Transport
Department of Information and
Public Relations
Department of Commerce and
Industry
Department of Agriculture

21. 10
____________ distinguishes the Public
relations function from mainstream journalism.
A.
B.
C.
D.
Objectivity
Transparency
Advocacy
Persuasion
Time :
30 Seconds
Topic:
Intro to PR

22. 10a
____________ distinguishes the Public
relations function from mainstream journalism.
A.
B.
C.
D.
Objectivity
Transparency
Advocacy
Persuasion
● Advocacy means to stand for for your rights.
● Public support for an idea.
● The act of pleading or arguing.
● There is no such scenarios in an
organization to argue against public.

23. i
Question hints:
● Proactive Approach: Positive messages and updates.
● Reactive Approach: Responding to opportunities and
situations that come your way.

24. A food establishment describes their product to be
fresh, healthy and they also list out nutritional guide
in commercials.
Which type of PR approach is this ?
11
A.
C.
B.
D.
Reactive Approach
Symmetrical
Approach
Proactive Approach
Asymmetrical
Approach
Topic:
Proactive & Reactive
Approach
Time :
30 Seconds

25. Proactive approach/strategy involves identifying positive messages and using a
multitude of tools to communicate those messages to the public.
Benefits of Proactive approach:
● Increased exposure
● Greater brand awareness
● Improved reputation
● Better control
11a
A.
C.
B.
D.
Reactive Approach
Symmetrical
Approach
Proactive Approach
Asymmetrical
Approach

26. FSSAI had banned the sale of “Maggi” alleging it
contained harmful monosodium glutamate (MSG) and
excess lead. Owing to this nationwide ban Nestlé recalled
all the Maggi products from all the outlets and
emotionally promised that they'll be back in market
through media. Which type of PR approach is this ?
12
A.
C.
B.
D.
Reactive Approach
Symmetrical
Approach
Proactive Approach
Asymmetrical
Approach
Time :
30 Seconds
Topic:
Proactive & Reactive
Approach

27. Reactive approach/strategy is less about seeking the leads and more about responding
in the appropriate manner to the situations that come your way.
Benefits of Reactive approach:
● It helps to repair any damage that comes along with negative publicity.
● It Shows that an Organization Is Listening.
● Re-establishing credibility and trust.
● Limiting the potential damage on it’s brand image.
12a
A.
C.
B.
D.
Reactive Approach
Symmetrical
Approach
Proactive Approach
Asymmetrical
Approach

28. 13
RACE in PR is an acronym
standing for __________?
A. B. C. D.
Research
Analysis
Communication
Estimation
Research
Analysis
Connect
Evaluation
Research
Action
Communication
Estimation
Research
Action
Communication
Evaluation
Time :
30 Seconds
Topic:
PR Process

29. 13a
Research
Action
Communication
Evaluation
D.
RACE in PR is
1. Use research to analyze the situation facing
the organization and to accurately define the
problem or opportunity in such a way that the
public relations efforts can successfully address
the cause of the issue and not just its
symptoms.
2. Develop a strategic action plan that
addresses the issue that was analyzed in the
first step. This includes having an overall goal,
measurable objectives, clearly identified
publics, targeted strategies and effective
tactics.
3. Execute the plan with communication tools
and tasks that contribute to reaching the
objectives.
4. Measure whether you were successful in
meeting the goals using evaluation tools.
In simple terms evaluate the outcome.

30. 14
Pat Jackson’s model of public
relations is also called as
__________?
A.
B.
C.
D.
Two way symmetrical
Communications Model
Public Information Model
Behavioural Public Relations
Model
Persuasion Model
Time :
30 Seconds
Topic:
PR Models

31. 14a
Pat Jackson’s model of public
relations is also called as
__________?
A.
B.
C.
D.
Two way symmetrical
Communications Model
Public Information Model
Behavioural Public Relations
Model
Persuasion Model
Pat Jackson’s model - Behavioral Public Relations
Model
RACE model - Public Relations process/steps

32. ii
The process of changing the public's behavior
happens in five steps:
1. Building awareness
2. Developing a latent readiness
3. A triggering events
4. Engaging in intermediate behavior
5. Making behavioral change.

33. Arrange the following steps according to Behavioral model/Pat
Jackson’s model.
1. Building awareness
2. Engaging in intermediate behavior
3. Making behavioral change.
4. Developing a latent readiness
5. A triggering events
15
A.
C.
B.
D.
1,2,3,4,5
1,5,2,3,4
1,4,5,2,3
5,4,3,2,1
Topic:
PR Models
Time :
30 Seconds

34. Pat Jackson’s model/Behavioral model of PR
1. Building awareness
2. Developing a latent readiness
3. A triggering events
4. Engaging in intermediate behavior
5. Making behavioral change.
15a
A.
C.
B.
D.
1,2,3,4,5
1,5,2,3,4
1,4,5,2,3
5,4,3,2,1

35. 16
AIIMS, Delhi launches “Health awareness
campaign” through social media posters.
The main objective is to create an
environment of health consciousness and
reduce the consumption of tobacco.
The above given statement satisfies which
of the following models ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
Time :
30 Seconds
Topic:
PR Models

36. 16a
The given statement satisfies which of the
following models ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
● Asymmetrical model is also called as imbalanced
model because an organization wants a change
in public’s attitude and behaviours not in
organization’s practices.
● There is no negotiation.
● It is win-lose situation

37. 17
Through the use of Twitter, ongoing interactive
conversations occur daily between companies
and their publics. In this medium, complaints
can be handled and resolved in an immediate
fashion.
The above given statement satisfies which of
the following models ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
Time :
30 Seconds
Topic:
PR Models

38. 17a
The above given statement satisfies which of
the following models ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
● Goal of Grunig’s symmetrical communication
model is one that embraces negotiation between
the organization and its publics.
● Two-way symmetrical model is focused primarily
in making sure that decisions made by an
organization are mutually beneficial between
itself and its audiences.
● win-win situation

39. 18
Australian Cricket Board recently
announced the change of captain for it’s
upcoming test matches.
The above given statement satisfies which
of the following models ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
Time :
30 Seconds
Topic:
PR Models

40. 18a
Australian Cricket Board recently
announced the change of captain for it’s
upcoming test matches.
The above given statement satisfies which
of the following models ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
● Public Information Model basically is to inform
the public without any emphasizing promotion
and publicity.
● This model does not seek to change the attitude
of the public.
● It is just to disseminate any relevant information
to the target.

41. 19
This one-way communication model
based on propaganda, attention-seeking
and less accurate information and more
of promotion defines which of the
following model ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Publicity/Press agentry
Time :
30 Seconds
Topic:
PR Models

42. 19a
This one-way communication model
based on propaganda, attention-seeking
and less accurate information and more
of promotion defines which of the
following model ?
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Publicity/Press agentry
Time :
30 Seconds
Topic:
PR Models
● In this model, accuracy is not important and
organizations do not seek audience feedback or
conduct audience analysis research.
● It is a one-way form of communication.
● Example: Promoting a product (Red Bull energy drink)

43. 20
___________ model presents a
more “scientifically persuasive” way of
communicating with key audiences.
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model
Time :
30 Seconds
Topic:
PR Models

44. 20a
___________ model presents a
more “scientifically persuasive” way of
communicating with key audiences.
A.
B.
C.
D.
Two way symmetrical model
Two way asymmetrical model
Public Information model
Behavioral change model

45. 21
Who developed “four models of PR”
Publicity model, Public information model,
Two-way symmetrical model and
Two-way asymmetrical model.
A.
B.
C.
D.
Gary and Hunt
Grunig and Hunt
Grunig and Holly
Garry and Holly
Time :
30 Seconds
Topic:
PR Models

46. 21a
A.
B.
C.
D.
Gary and Hunt
Grunig and Hunt
Grunig and Holly
Garry and Holly
Grunig and Hunt in 1984 developed four models of PR.

47. 22
A.
B.
C.
D.
One way communication
Two way communication
Multi way communication
Four way communication
Publicity Model One way communication
Public Information Model __________________________
Two-way asymmetrical communication Two way communication
Two-way symmetrical communication Two way communication
Fill in the blanks:
Time :
30 Seconds
Topic:
PR Models

48. 22a
A.
B.
C.
D.
One way communication
Two way communication
Multi way communication
Four way communication
Publicity Model One way communication
Public Information Model One way communication
Two-way asymmetrical communication Two way communication
Two-way symmetrical communication Two way communication
Fill in the blanks:

49. Thank You for taking the quiz!
Department of MBA, Acharya Institute of Technology
Submitted by:
Chandana K M
Darshan P
Submitted to:
Prof. Mahak Balani