The document discusses a cinema ecosystem that provides a full user lifecycle experience. It describes how the ecosystem offers information to help users make decisions, allows purchases of tickets and content, and provides additional services. The ecosystem leverages multiple platforms like web, mobile apps, social media, smart TV, and offline technologies like QR codes and NFC to engage users at different points of the lifecycle from awareness to post-viewing. It aims to create a connected experience for users across multiple touchpoints.

1. USER LIFECYCLE

2. CINEMAGIA ECOSYSYTEM
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AWARENESS ADVERTS li
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3. STATS
web 1 April 2006 - 31 March 2012
Pageviews Jan 1, 2012 - Jan 31, 2012
Pageviews: 36.950.841
40.000.000
20.000.000
Traffic record per month
Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012
2.455.411
Unique Visitors
Visits
Jan 1, 2012 - Jan 31, 2012
8.000.000 Visits: 6.006.878
4.000.000
NEWSLETTER 40.000
Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012
Subscribers
Unique Visitors Jan 1, 2012 - Jan 31, 2012
3.000.000 Unique Visitors: 2.455.411
1.500.000
FACEBOOK 60.000
Fans
Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012
mobile 1 May 2010 - 31 March 2012 smart tv
Pageviews
Jan 1, 2012 - Jan 31, 2012
4.000.000
Pageviews: 2.823.917
+150.000 2.000.000 +15.000 DEMO
Installs
Downloads
Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011 Jan 2012
Visits Jan 1, 2012 - Jan 31, 2012
Visits: 380.685
400.000
200.000
launched next next
Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011 Jan 2012

4. BEFORE

5. CINEMAGIA ECOSYSTEM
www
Smartphone apps
(iOS | Android | Symbian)
Social Networking Smart Poster
In store check-in Tablet devices
using NFC & QR-Code technology (iPad & Android)
Smart TV Apps
(Samsung, LG & Phillips)

6. WHAT DO WE OFFER TO THE USER?
information decision support purchase
web content social, facebook, twitter billing
social media share mobile opertors
mobile & tablets apps invite payment gateway
smart tv apps
offline interaction
qr codes, nfc

7. SMART POSTER
QR code NFC
NFC
RECOMANDA
INTRI IN CONCURS? FILMUL
THE AVENGERS
DA NU
f SHARE

8. GEO LOCATION PUSH NOTIFICATION
In proximity
theater
100m
MONDAY OFFER
INCEPTION 25% discount for
4 lei at 5:30 PM TITANIC 3D
CINEPLEX THEATRE BUY
BUY
f SHARE

9. BIILING
GHOST RIDER YOU PURCHASED
A TICKET TO
BUY TICKET GHOST RIDER
Purchase SMS/Delivery
TICKET REPORT
EXIT CINEMA
...after ~2 hours
HELLO JOHN, RATE THIS MOVIE
YOUR MOVIE STARTS
IN 10 MIN.
CINEMA HALL 7,
PLACES A7, A8 ADS
movie ends

10. IDENTITY MANAGEMENT
user newsletter fac club contenst fan mobile app coupons ticket smart tv nfc
subscriber & forum participant facebook version campaigns transaction
billing nfc web
fb
sma
rt ph
one
sma
rt tv
web fb
web
fb smart phone user lifecycle