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Media Masters Graduate
       Program
  9 November 2011
Introduction

   Who am I?
   What’s Media?
   Why choose me?
WHO am I ?
If you still
    don’t know
             Kent
Clark Kent
Singaporean
2 /4
Years
1987
OLD
Major:

Minor:
Active
Leadership
NUS
Sheares
  Hall
Activities
Exchange
Past
Working
Experience
NUS International
 Relations Office
The Williams Agency
WGBH
• I want a career in my area of
  interest!
• I don’t have the necessary
  experience!
What’s MEDIA?
• Inform

I   • Inspire
    • Influence
    • Educate

E   • Entertain
    • Engage
MDA I
 E
is POWERFUL
Updated as at 23/04/2010, Singapore Media Fusion



$22.4
Billion
Revenue
                  63,000
                people
                Employed
Revenue in S$ Billion
25                                                       22.4
                                               21.1
                                     19.6                         2000
20                          18.2
                    16.6                                          2003
            14.8
15   12.4
                                                                  2004
                                                                  2005
10                                                                2006
                                                                  2007
5                                                                 2008

0
     2000    2003   2004    2005      2006      2007     2008

                       Updated as at 23/04/2010, Singapore Media Fusion
77.2% of the population

is   online
82%    are on

social
networks
Singapore Online Advertising
Market
                          US$413.5
                          million by 2013




   US$142.1 million in 2007
1. Newspapers ‘most trusted’
 among mediums

2. Traditional Media still preferred
 for brand managers
Why choose me?
1. Strong
   Analytical
   Skills
2. Effective

  Communicatio
  n
  Skills
3. Entrepreneur
   Spirit
4. Integrity
5. Results
   Oriented
Thinker           Outgoing




          Wacky
Amr dI Suitable?
Works ha                                            ,     p u t s       i n       l o n g     h o u r s    a n d     k e e p s       b u s y      w i t h
                                                    w o r k .
           T a k e s t i m e o v e r t a s k s , s e e s d e a d l i n e s a s f l e x i b l e .
     D o e s n o t s t r i v e t o c o m p l e t e t a s k s , p r e p a r e d t o l e a v e w o r k
                                              u n f i n i s h e d .


 D e t a i l e d ,    m e t i c u l o u s         a n d      observant
                                                           a b n o r m a l i t i e s .
                                                                                                           ,   q u i c k      t o    p i c k    o u t



                Outgoing                           a n d     l i k e s        t h e       c o m p a n y        o f   p e o p l e .




P r a c t i c a l ,
                      S e e s     p e o p l e
                      p r e f e r s      t o
                                                    a s
                                                 b u i l d
                                                             n i c e
                                                                  o n
                                                                          a n d
                                                                        i d e a s
                                                                                       friendly
                                                                                          r a t h e r     t h a n
                                                                                                                              .
                                                                                                                     g e n e r a t e          t h e m .




   Diligent  D e r i v e s
                                                                              ,    h a r d w o r k i n g

                                s a t i s f a c t i o n f r o m b e i n g i m m e r s e d
                                                                                                                 a n d

                                                                                                                      i n
                                                                                                                            d i s c i p l i n e .

                                                                                                                             w o r k .
                                        T h r i v e s o n b e i n g i n v o l v e d


Q u a l i t y - c o n s c i o u s        a n d     achievement-oriented.
  P r o f e s s i o n a l     a n d      m o t i v a t e d           t o p r o d u c e w o r k t h a t i s o f a h i g h
                                                                   s t a n d a r d .
     O b s e r v a n t ,     q u i c k     t o     s p o t        e r r o r s a n d c r i t i c a l w h e r e w o r k i s
                                                                  c o n c e r n e d .




Meticulous
    S e r i o u s     a b o u t
                                                              ,

                                  r e s p o n s i b i l i t i e s
                                                                    c a r e f u l

                                                                                  a n d
                                                                                            a n d   p r e - o c c u p i e d

                                                                                             t a k e s    o w n e r s h i p
                                                                                                                                    w i t h

                                                                                                                                    i n
                                                                                                                                                d e t a i l .

                                                                                                                                          w o r k
Do you really
Still Want
More?
Singaporean
Clark Kent
I believe that success is a
  matter of choice,
Not a matter of chance.
THANK YOU!

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About me dia

Editor's Notes

  1. Credits: Year 2008
  2. Credits: Year 2008
  3. Credits: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Singapore
  4. Credits: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Singapore
  5. Credits: Singapore’s Online Ad Revenues to reach US$413 million in 2013, January 20,2009, http://ecommerce-journal.com/news/12557_singapores_online_ad_revenues_to_reach_us_413_million_in_2013
  6. Credits: http://comm215.wetpaint.com/page/Singapore%3A+Traditional+MediaMedia Consumption Trends14/3/2010