This document provides tips for understanding and using social media effectively. It recommends understanding what social media is, learning how your customers use it, listening first before sharing, and remembering that social media is always on. It also suggests being cautiously aware of risks, keeping learning, and developing a social media policy. The document highlights key books and challenges people to understand social media's importance for connecting with customers.

1. Things You Need to Know About Social Media Now. Prepared for Barbara B. Nixon Assistant Professor :: Southeastern University

2. #lanierupshaw @BarbaraNixon

3. Your Name Here

4. Social Media = Cat Videos?

5. What the heck IS social media? Video Credit: Social Media Revolution Refresh by Erik Qualman

6. Where are your customers?

7. Listen first.

8. Share Then share.

9. Social media is

10. Be paranoid. Just a little.

11. Keep learning.

12. Three Challenges

13. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff

14. Join. This. Now.

15. Develop. This. Now. Social Media Policy

19. Understand what social media is Learn how your customers use social media Listen first Then share Remember that social media is 24/7/365 Be paranoid (just a little) Keep learning

20. The ONE thing

21. Contact Me Barbara B. Nixon, Ph.D. (ABD) Interim Chair, Communication Department Southeastern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bbnixon@seu.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com