This document provides tips for understanding and using social media effectively. It recommends understanding what social media is, learning how your customers use it, listening first before sharing, and remembering that social media is always on. It also suggests being cautiously aware of risks, keeping learning, and developing a social media policy. The document highlights key books and challenges people to understand social media's importance for connecting with customers.

1. Things You Need to Know About Social MediaNow.Prepared forBarbara B. NixonAssistant Professor :: Southeastern University

2. #lanierupshaw@BarbaraNixon

3. Your Name Here

4. Social Media = Cat Videos?

5. What the heck IS social media?Video Credit: Social Media Revolution Refresh by Erik Qualman

6. Where are your customers?

7. Listen first.

8. ShareThen share.

9. Social media is

10. Be paranoid.Just a little.

11. Keep learning.

12. Three Challenges

13. Read. This. Now.Groundswell: Winning in a World Transformed by Social TechnologiesCharlene Li & Josh Bernoff

14. Join. This. Now.

15. Develop. This. Now.SocialMediaPolicy

19. Understand what social media isLearn how your customers use social mediaListen firstThen shareRemember that social media is 24/7/365Be paranoid (just a little)Keep learning

20. The ONE thing

21. Contact MeBarbara B. Nixon, Ph.D. (ABD)Interim Chair, Communication DepartmentSoutheastern UniversityLife Member & Past President of the International Listening Association (listen.org)E-mail: bbnixon@seu.eduTwitter: barbaranixonSkype: barbara.b.nixonBlog: publicrelationsmatters.com