PR 101 for the Overwhelmed
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Slides to accompany a discussion on "PR 101 for the Overwhelmed" for the PC(USA) Big Tent 2011 conference.
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PR 101 for the Overwhelmed
- 1. PR for the Overwhelmed Presented by Barbara B. Nixon, Ph.D.(ABD)
- 3. Is this how you feel at work?
- 4. Or is your role more like this?
- 5. Or maybe even like THIS?
- 6. What in the heck IS public relations?
- 7. Examples of Church PR
- 8. Keys to managing &measuring your church’s PR efforts
- 10. Create Calendars
- 11. Use Apps
- 12. Reinvent the Wheel Don’t
- 13. Ask for help* *very specific help
- 14. Keep Current
- 17. campaign success
- 19. Keys Set Objectives Create Calendars Use Apps Don’t Reinvent Wheel Ask for Help Keep Current Count What Matters Bonus: Conduct CSI
- 20. The ONE thing
- 21. Contact Me Barbara B. Nixon, Ph.D. (ABD) Elder, PC(USA) Interim Chair, Dept. of Communication Assistant Professor of Public Relations Southeastern University Member of Florida Public Relations Association Life Member & Past President of the International Listening Association E-mail: bbnixon@seu.edu Twitter: barbaranixon Skype: barbara.b.nixon Blogs: publicrelationsmatters.com
Editor's Notes
- [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter] Image Credit: http://www.flickr.com/photos/diebmx/2086232723/in/photostream/
- Feel free to live tweet this presentation (if you’re attending live).
- Image Credit: http://www.flickr.com/photos/swier/2126810841/in/photostream/
- Image Credit: http://mikerbaker.com/knack/?p=250
- YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
- Image Credit: http://www.flickr.com/photos/philthomas/3345060816/in/photostream/
- Image Credit: http://www.flickr.com/photos/juditk/4711545618/in/photostream/
- Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
- [twitter] PR 101:: Key 1: Set objectives. Without objectives, you’re just doing “stuff.” [/twitter] Image Credit: http://www.flickr.com/photos/vizzzual-dot-com/2655969483/in/photostream/
- [twitter] PR 101::Key 2: Create calendars (editorial, event, publicity, etc.) [/twitter] Editorial (for newsletter, website, etc.)Event & Publicity in general
- [twitter] PR 101:: Key 3: Use (free) apps / software when possible (Google Apps, PollEverywhere.com). [/twitter] Use software and apps when possible, rather than manual trackingExamplesGoogle Documents / Forms for gathering data / Calendar / etc.Poll Everywhere (http://polleverywhere.com)Microsoft Office TemplatesImage Credit: http://www.flickr.com/photos/48889065425@N01/5545587313/
- [twitter] PR 101:: Key 4: Don’t reinvent the wheel. See what other churches are doing. Imitate IF it makes sense [/twitter] See what other churches are doing. Replicate IF it makes sense – rather than starting from scratch.Image Credit: http://www.flickr.com/photos/ibcbulk/256435870/in/photostream/Patty Cake Cats: http://www.youtube.com/watch?v=X3iFhLdWjqc
- [twitter] PR 101:: Key 5: Ask for help . . . The more specific you are with your help request, the more likely you are to get volunteers.[/twitter] The more specific you are with your help request, the more likely you are to get volunteers.Maintain a list of your needs.Make a list NOW of three specific PR-related things you could use help with. Who could you ask to help?Image Credit: http://www.flickr.com/photos/25678284@N03/2416080818/
- [twitter] PR 101:: Key 6: Keep current (both your publications & yourself) [/twitter] Two things to keep current: - Your publications (website, etc.) - Yourself (on topics & trends in PR)Image Credit: http://www.flickr.com/photos/84579154@N00/2447059732/
- [twitter] PR 101:: Key 7: Count what matters. [/twitter] What kinds of things should you be counting? (brainstorm)“What if the church marketed like Starbucks” video: http://www.youtube.com/watch?v=D7_dZTrjw9I Image Credit:http://www.flickr.com/photos/92132559@N00/304526237/
- Image Credit: http://www.flickr.com/photos/adam_holloway/254561650/in/photostream/
- [twitter] PR 101:: Bonus Key: Conduct CSI – Campaign Success Investigation – while things are fresh in your memory [/twitter] Sounds grisly, but what I mean here is after each event (etc.), do a “post mortem.” Deconstruct what you’ve done while it’s fresh in your memory."Those who cannot remember the past are condemned to repeat it“ – George Santayana
- Image Credit: http://mintees.com/tees/332265-nostalgia
- Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
- [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
- [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter]