Uploaded byBarbara Nixon
PR 101 for the Overwhelmed
The document is a presentation by Barbara B. Nixon, Ph.D., discussing public relations, particularly in a church context. Key topics include setting objectives, creating calendars, using apps, and measuring campaign success. It also emphasizes seeking specific help and staying current with what matters in public relations efforts.
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PR 101 for the Overwhelmed
- 1. PRfor theOverwhelmedPresented byBarbara B. Nixon, Ph.D.(ABD)
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- 3. Is this howyou feel at work?
- 4. Or is yourrole more like this?
- 5. Or maybe evenlike THIS?
- 6. What in theheck IS public relations?
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- 8. Keys to managing &measuring your church’s PR efforts
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- 13. Ask for help**veryspecific help
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- 19. KeysSet ObjectivesCreate CalendarsUseAppsDon’t Reinvent WheelAsk for HelpKeep CurrentCount What MattersBonus: Conduct CSI
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- 21. Contact MeBarbara B.Nixon, Ph.D. (ABD)Elder, PC(USA)Interim Chair, Dept. of CommunicationAssistant Professor of Public RelationsSoutheastern UniversityMember of Florida Public Relations AssociationLife Member & Past President of the International Listening AssociationE-mail: bbnixon@seu.eduTwitter: barbaranixonSkype: barbara.b.nixonBlogs: publicrelationsmatters.com
Editor's Notes
- #2 [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter] Image Credit: http://www.flickr.com/photos/diebmx/2086232723/in/photostream/
- #3 Feel free to live tweet this presentation (if you’re attending live).
- #4 Image Credit: http://www.flickr.com/photos/swier/2126810841/in/photostream/
- #5 Image Credit: http://mikerbaker.com/knack/?p=250
- #6 YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
- #7 Image Credit: http://www.flickr.com/photos/philthomas/3345060816/in/photostream/
- #8 Image Credit: http://www.flickr.com/photos/juditk/4711545618/in/photostream/
- #9 Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
- #10 [twitter] PR 101:: Key 1: Set objectives. Without objectives, you’re just doing “stuff.” [/twitter] Image Credit: http://www.flickr.com/photos/vizzzual-dot-com/2655969483/in/photostream/
- #11 [twitter] PR 101::Key 2: Create calendars (editorial, event, publicity, etc.) [/twitter] Editorial (for newsletter, website, etc.)Event & Publicity in general
- #12 [twitter] PR 101:: Key 3: Use (free) apps / software when possible (Google Apps, PollEverywhere.com). [/twitter] Use software and apps when possible, rather than manual trackingExamplesGoogle Documents / Forms for gathering data / Calendar / etc.Poll Everywhere (http://polleverywhere.com)Microsoft Office TemplatesImage Credit: http://www.flickr.com/photos/48889065425@N01/5545587313/
- #13 [twitter] PR 101:: Key 4: Don’t reinvent the wheel. See what other churches are doing. Imitate IF it makes sense [/twitter] See what other churches are doing. Replicate IF it makes sense – rather than starting from scratch.Image Credit: http://www.flickr.com/photos/ibcbulk/256435870/in/photostream/Patty Cake Cats: http://www.youtube.com/watch?v=X3iFhLdWjqc
- #14 [twitter] PR 101:: Key 5: Ask for help . . . The more specific you are with your help request, the more likely you are to get volunteers.[/twitter] The more specific you are with your help request, the more likely you are to get volunteers.Maintain a list of your needs.Make a list NOW of three specific PR-related things you could use help with. Who could you ask to help?Image Credit: http://www.flickr.com/photos/25678284@N03/2416080818/
- #15 [twitter] PR 101:: Key 6: Keep current (both your publications & yourself) [/twitter] Two things to keep current: - Your publications (website, etc.) - Yourself (on topics & trends in PR)Image Credit: http://www.flickr.com/photos/84579154@N00/2447059732/
- #16 [twitter] PR 101:: Key 7: Count what matters. [/twitter] What kinds of things should you be counting? (brainstorm)“What if the church marketed like Starbucks” video: http://www.youtube.com/watch?v=D7_dZTrjw9I Image Credit:http://www.flickr.com/photos/92132559@N00/304526237/
- #17 Image Credit: http://www.flickr.com/photos/adam_holloway/254561650/in/photostream/
- #18 [twitter] PR 101:: Bonus Key: Conduct CSI – Campaign Success Investigation – while things are fresh in your memory [/twitter] Sounds grisly, but what I mean here is after each event (etc.), do a “post mortem.” Deconstruct what you’ve done while it’s fresh in your memory."Those who cannot remember the past are condemned to repeat it“ – George Santayana
- #19 Image Credit: http://mintees.com/tees/332265-nostalgia
- #20 Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
- #21 [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
- #22 [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter]