Twitter: WII-FM
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Twitter can be a useful tool for public relations students to learn about their field, network with professionals, and promote themselves or their work. The document provides tips on using hashtags, retweets, direct messages, and applications like TweetDeck and Seesmic to engage with others on Twitter and gain a following. It also includes contact information for the author, Barbara Nixon, an assistant professor of public relations available to answer questions about using Twitter for professional purposes.
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Twitter: WII-FM
- 1. @BarbaraNixon Twitter:What’s in it for me? A Guide for Public Relations Students
- 2. WII-FM
- 3. Learn Learn
- 4. Laugh Laugh
- 5. Share Share
- 7. Win
- 9. Quick Quiz
- 10. 140
- 11. Tweet
- 12. @
- 13. RT
- 14. #
- 15. DM
- 18. ?
- 19. What has captured your interest?
- 26. Contact Me Barbara B. Nixon, Ph.D. (ABD) Interim Chair, Communication Department Assistant Professor of PR Southeastern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bbnixon@seu.edu Twitter: @barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com
Editor's Notes
- So you’re probably thinking . . . What’s in it for me?I’ve broken it down into four main categories.
- Learn
- LaughImage Credit: http://www.flickr.com/photos/7900943@N06/2415832454/
- SharePhoto Credit: http://www.flickr.com/photos/58117789@N00/534883941/
- NetworkPhoto Credit: http://www.flickr.com/photos/13053707@N00/102413554/
- Through Twitter, I have won numerous prizes/contests including:Riding in a pace car in a NASCAR racePandora hatJeff Gordon / Pepsi Max jacketFast food gift cards4 tix to Daytona 500Books250,000 Priority Club pointsPhoto Credit: http://reckon.posterous.com/keep-this-coupon-0
- But first . . . A Test. I’ll show you a word, number or character. . . You tell me what it means.Photo Credit: http://www.flickr.com/photos/carnivillain/2089285039/sizes/o/in/photostream/
- Number of characters you can use in a tweet
- A message sent on Twitter
- The symbol you use to identify that you’re replying to someone
- Retweet = Forwarding a message written by someone else
- Hashtag = Used to identify a category or theme for your message. Example: #FollowFriday or #COMM2322 (or #TopChef, #NASCAR)
- Direct Message = A private message sent to just one person. (And a “twoops” is an accidental @ message when you meant to send a DM)
- The Fail Whale = Image used when Twitter is down
- Twitter clients (Tweetdeck & Seesmic). Easier for many to use than the web-based interface
- The question that Twitter asks you to answer.
- This makes more sense to me . . . Answer the question “What has captured your interest?”Share ideas, links, things that made you scratch your head or laugh . . . Ask questions.
- Remember these two things:
- FIRST:For you to benefit from Twitter, you MUST be following “good” people or accounts. Otherwise, you’re wasting your time.What was it like when you FIRST started using Twitter?Image Credit: http://www.flickr.com/photos/51035764102@N01/2002866892/
- http://twitter.com/#!/BarbaraNixon/starterpack4prstudents-17/members
- SECOND: Keep it clean. Potential employers (and your professors . . . Maybe even your parents!) may read anything you write and post online.
- And these last three aren’t about TwitterImage Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
- Keep yourself informed about the world of PR. I read Ragan’s PR Daily (it comes to my e-mail each morning), and I listen to For Immediate Release (twice a week) and Inside PR (once a week).