This document discusses the RACE framework for public relations planning. It covers researching to understand audiences, developing an action plan with objectives and strategies, crafting communications, and evaluating effectiveness. Research is the most important initial element and involves understanding problems, audiences and gathering secondary and primary data through various methods like surveys. An action plan should set goals, identify audiences and determine strategies and tactics. Communication aims to effectively convey messages to specific publics. Evaluation measures success in achieving objectives and shows impact.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Here's the link to get the E-book "How visitors view websites" - http://fivemv.com/visitors-view-websites/
What is Media Planning?
Creating a research based strategy that showcases the effectiveness of investments in the digital advertising space in terms of the key marketing objectives
What is Media Buying?
Executing the media plan through the online platforms selected, and monitoring the effectiveness of the overall campaign through mutually agreed performance metrics (reach, clicks, impressions, etc.)
Role of Media Planning & Buying?
Self Serve V/S Network Managed
What is the Self Serve Model?
Self Serve model provides you with the means to manage your own advertising account from a web interface, by creating, monitoring, and adjusting your digital campaign
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
In the digital age, every business should have some sort of online presence through social media platforms. It is no longer an option to carry out a company's operations without interacting with your audience, who in some way 'LIVE ONLINE'. I have made this proposal to multiple clients I work with, and they have ABSOLUTELY loved it. If you are in need of a social media marketing expert, pleAse contact me through the information provided in the "TALK TO ME" page. Thank you!
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Here's the link to get the E-book "How visitors view websites" - http://fivemv.com/visitors-view-websites/
What is Media Planning?
Creating a research based strategy that showcases the effectiveness of investments in the digital advertising space in terms of the key marketing objectives
What is Media Buying?
Executing the media plan through the online platforms selected, and monitoring the effectiveness of the overall campaign through mutually agreed performance metrics (reach, clicks, impressions, etc.)
Role of Media Planning & Buying?
Self Serve V/S Network Managed
What is the Self Serve Model?
Self Serve model provides you with the means to manage your own advertising account from a web interface, by creating, monitoring, and adjusting your digital campaign
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
In the digital age, every business should have some sort of online presence through social media platforms. It is no longer an option to carry out a company's operations without interacting with your audience, who in some way 'LIVE ONLINE'. I have made this proposal to multiple clients I work with, and they have ABSOLUTELY loved it. If you are in need of a social media marketing expert, pleAse contact me through the information provided in the "TALK TO ME" page. Thank you!
There are several different models and metrics used to evaluate PR campaigns, Napier take you through several to ensure you are evaluating your campaigns effectively.
This powerful program will further enhance your skills on designing, planning, analyzing and effectively utilizing the full range of PR media and channels. When devising strategic plans for campaigns the basic is to have a road map, to identify objectives and strategies, to plan and to execute. This program will delve into how to achieve key objectives, to communicate key messages, to target the right media channel to the intended audience, to identify the perfect face to communicate the messages, to utilize resources and mostly importantly how to evaluate the success of the campaign.
1) Understanding Public Relations
2) Objectives and Stakeholders
3) Generating Your Ideas
4) Getting Your Story Out
5) Managing Your brand through PR
6) Traditional Media
7) Communications Trends
8) Press Conferences
9) PR Measurement
10) Crisis Management
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
In 2006, formulated an original public relations campaign within a team of five in response to Starbucks’ request for proposal. I authored interactive visual presentation in which the audience could dictate the direction. It was presented to a panel of judges including members of Waggener Edstrom in Portland, Oregon
Building a PR Campaign for the Digital WorldAJ Gerritson
451 Marketing workshop presentation delivered on 2/3/2011. Presentation details the stated of today's media, digital public relations tools, steps for building an integrated campaign, and several case studies.
Learning's Big Data Problem: Measuring & Analyzing Impact Part 2Watershed
A recent study by Brandon Hall Group found nearly 80% of L&D departments have little to no direct impact on improving skills or affecting business performance. So how's the other 20% able to do it? With planning, measurement, and the right technology.
Best Practices & New Ideas in PR MeasurementTim Marklein
PRSA St. Louis presentation on "Best Practices & New Ideas in PR Measurement" by Tim Marklein, executive VP of measurement and strategy for Weber Shandwick
Watch the original webinar here: http://www.schoolimprovement.com/resources/webinars/assessment-to-the-core-jay-mctighe/
Learn more about Jay Mctighe's LumiBook, "Core Learning: Assessing What Matters Most," here: http://www.schoolimprovement.com/store/product.php?p=core-learning
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
The PR Campaign: Research
1. COMM 2337
The PR Campaign
The PR
Campaign
Class 9
Fall 2011
@AndreaGenevieve
All You Need is a Donut and a Dream
andream@stedwards.edu
2. COMM 2337
Great PR starts with RACE
The PR
Campaign
Class 9
Fall 2011
@AndreaGenevieve
andream@stedwards.edu
3. COMM 2337
RACE Basics
The PR
R: Research
Campaign
A: Action or Planning
Class 9 C: Communication
Fall 2011
E: Evaluation or Measurement
@AndreaGenevieve
andream@stedwards.edu
4. COMM 2337
R:Research
The PR
Establish the problem or challenge by
Campaign providing information needed to
understand publics. Research is
Class 9
Fall 2011 used to develop a powerful
message.
@AndreaGenevieve
andream@stedwards.edu
5. COMM 2337
A: Action
The PR
Planning refers to the process of
Campaign setting goals or objectives and
finding ways to meet them
Class 9
Fall 2011
@AndreaGenevieve
andream@stedwards.edu
6. COMM 2337
Parts of PR Plan
The PR
1. Situation
Campaign
2. Objectives
Class 9 3. Audience
Fall 2011
4. Strategy
5. Tactics
6. Calendar or Timeline
7. Budget
8. Measurement
@AndreaGenevieve
andream@stedwards.edu
7. COMM 2337
C: Communication
The PR
Communication deals with crafting a
Campaign message and making the message
appealing to specific publics.
Class 9
Fall 2011
@AndreaGenevieve
andream@stedwards.edu
8. COMM 2337
E: Evaluation
The PR
Measurement evaluates the
Campaign effectiveness of messaging and
provides a way to show whether or
Class 9
Fall 2011 not PR actions are achieving
objectives. Measurement is one of
the most important parts of a PR
plan.
@AndreaGenevieve
andream@stedwards.edu
9. COMM 2337
Step 1: Research
The PR
• Most crucial element
Campaign
• Evokes discovery
Class 9 • Gathers data
Fall 2011
• Sets benchmarks
• Serves as a way to listen
• May add credibility
@AndreaGenevieve
andream@stedwards.edu
10. COMM 2337
Research Functions
The PR
• define audience and
Campaign segmenting publics
Class 9 • formulate strategy
Fall 2011 • test messages
• prevent crisis
• monitor competition
• generate publicity
@AndreaGenevieve
andream@stedwards.edu
11. COMM 2337
Types of Research
The PR
Campaign
Class 9
Fall 2011 PRIMARY SECONDARY
1 2
@AndreaGenevieve
andream@stedwards.edu
13. COMM 2337
Pre-Research
The PR
Campaign
Class 9
Fall 2011
Organizational Materials + Database
Information + Internet Research +
Current Events + Content Analysis
+Interviews + Focus Groups +Copy
Testing
@AndreaGenevieve
andream@stedwards.edu
14. COMM 2337
Define Research Role
The PR • What is the problem?
Campaign • What kind of information is needed?
Class 9
• How will the results be used?
Fall 2011 • What publics should be researched?
• Should and organization use a
consultant?
• How will the research be analyzed
and reported?
• How much will the research cost?
• What is the timeframe?
@AndreaGenevieve
andream@stedwards.edu
15. COMM 2337
Scientific Sampling
The PR
• Rigorous
Campaign
• Highly scientific sampling
Class 9 • Based on randomness and number of
Fall 2011 responses
@AndreaGenevieve
andream@stedwards.edu
16. COMM 2337
Sampling
The PR
• Random Sample (probability)
Campaign
• Non- Probability
Class 9 • Quota Sampling
Fall 2011
Sampling is important for accurate,
valid and reliable results.
@AndreaGenevieve
andream@stedwards.edu
17. COMM 2337
Sample Size
The PR
• Must reflect the audience and total
Campaign population
Class 9 • Typically size is 1500 for a national
Fall 2011 survey
• Margin of error is 3% for 95% of the
time
@AndreaGenevieve
andream@stedwards.edu
18. COMM 2337
Survey Design
The PR
• Watch semantics
Campaign
• Use close-ended questions when
Class 9 possible
Fall 2011 • Avoid jargon
• Timing is important
• Types of questions matter
@AndreaGenevieve
andream@stedwards.edu
19. COMM 2337
Types of Respones
The PR
Yes or No (Dichotomous)
Campaign
Likert Scale
Class 9 Multiple Choice
Fall 2011
Rank Order
Rating
Scaled
@AndreaGenevieve
andream@stedwards.edu
20. COMM 2337
Rating
The PR
Rating Scales:
Campaign • Excellent, Above Average, Average, Below Average, Poor
• Outstanding , Very Good, Good, Average, Poor
Class 9 • Strongly Agree, Agree , Disagree ,Strongly Disagree
Fall 2011 • Excellent, Good , Fair, Poor
• Always, Usually, Sometimes, Never
• Very Often, Often, Sometimes, Never
• Very Satisfied, Satisfied, Not Satisfied
• Very Important, Important, Not Important
• Very Helpful, Helpful, Not Helpful
• True, False
• Yes, No
@AndreaGenevieve
andream@stedwards.edu
21. COMM 2337
Rank Order
• A Rank Order scale gives the respondent a set of
The PR items and asks them to put the items in some
form of order.
Campaign • The measure of 'order' can include preference,
importance, liking, effectiveness and so on.
The order is often a simple ordinal structure (A is
Class 9 higher than B). It can also be done by relative
Fall 2011 position (A scores 10 whilst B scores 6)
Example
Please write a letter next to the four evening activities
below to show your preference. Use A for your most
preferred activity, B for the next preferred, then C for
the next and then D for the least preferred.
__ Staying in and watching television
__ Exercising
__ Cooking Dinner
__ Playing video games
@AndreaGenevieve
andream@stedwards.edu
22. COMM 2337
Likert:
The PR
The format of a typical five-level
Campaign Likert item is:
Class 9 • Strongly disagree
Fall 2011 • Disagree
• Neither agree nor disagree
• Agree
• Strongly agree
@AndreaGenevieve
andream@stedwards.edu
23. COMM 2337
Research Guidelines
The PR • Decide details
Campaign • State objectives
• Include a cover • Keep demographics at the
Class 9 letter end
Fall 2011 • Avoid confusing words
• Choose recipients
• Edit leading questions
• Decide sample • Organize questions in a
• Guarantee flow
anonymity • Pretest the questions
• Use a reward • Limit to 25questions
• Have multiple people edit
• Use closed ended
questions
@AndreaGenevieve
andream@stedwards.edu
24. COMM 2337
Ways to Sample
The PR
• Mail questionnaire
Campaign
• Telephone survey
Class 9 • Personal interview
Fall 2011
• Piggyback surveys
• E-mail and web
@AndreaGenevieve
andream@stedwards.edu
25. COMM 2337
Next Steps…
The PR
R.A.C.E
Campaign
Class 9
Fall 2011
A: Action Plan
@AndreaGenevieve
andream@stedwards.edu