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Getting Started in WordPress

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Slides to accompany a discussion in Prof. Barbara Nixon's classes regarding the students' blog assignment. (Though the some of guidelines in here are specific to Prof. Nixon's classes, most of the …

Slides to accompany a discussion in Prof. Barbara Nixon's classes regarding the students' blog assignment. (Though the some of guidelines in here are specific to Prof. Nixon's classes, most of the information is applicable to anyone starting a new WordPress blog.)

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  • Excellent presentation - thanks for sharing it will be most useful in my work as a trainer/fundraiser in the non-profit sector in the UK.
    Jim
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  • Image Credit: http://www.flickr.com/photos/18619970@N00/8359237/
  • Image Credit: http://www.flickr.com/photos/cassidy/2729645265/
  • Image Credit: http://en.support.wordpress.com/microsoft-word/
  • Comment from Marie Walker Ervin’s blog: http://marielorelei.wordpress.com/category/prca-3030-social-media-and-public-relations/blog-comments/
  • Transcript

    • 1. Barbara B. Nixon :: Georgia Southern University & Southeastern University
      Getting Started in WordPress
    • 2. Blogging Do’s & No-No’s
    • 3. Blog Do’s
      Write in short paragraphs
      Use images for visual impact
      Find Creative Commons-licensed images at Compfight.com
      Proofread. Then proofread again.
      Even ONE error is too many in a post
      Always give credit to original sources
      Example: For Reading Notes, link back to textbook
      Review Blogging Guidelines
      Write “enough” posts in each category
      Write posts that are long enough
    • 4. Blog No-No’s
      Never “scrape” another writer’s content
      It’s plagiarism
      Never let reader see a URL (http://address.com)
      Simply hyperlink from the appropriate words
      Avoid tiny text, especially on a dark background
      Makes it hard to read
      Avoid changing text colors from the default
      Makes your blog look “My Spacey”
      Avoid boring or non-descriptive titles for posts
      “TOW #4” will mean nothing to a reader outside of this class
    • 5. Step One: Signing Up for Your WordPressAccount
    • 6. Sign up for an account
      Go to WordPress.com
      Choose account name wisely
      Don’t use your student login name
      Choose a real name
      Either your name or some combination of your initials, or
      A phrase
      Avoid a random-looking combo of letters & numbers
      Your new blog’s address will be
      username.wordpress.com
    • 7. Step Two: Setting Up
    • 8. Go to your Dashboard
    • 9. Settings :: General
      Site Title
      Change this to something other than the default of “User123’s Weblog”
      Tagline
      Change this to something other than “Just Another WordPress Weblog”
      Or delete it
      Time Zone
      Choose New York
      for Eastern time
    • 10. Appearance :: Themes
      Try out several Themes until you find one you like
      Preview
      Then Activate
      Be sure your Theme allows you to use Widgets
      Click Feature Filters, then check Widgets
      Recommended Themes for our class
      INonve
      Cutline
      Misty Look
      Blix
      Avoid Themes with dark backgrounds and tiny text
    • 11. Appearance :: Widgets
      To add Widgets, click and drag to the Sidebar on right
      Required Widgets
      Categories (or Category Cloud)
      Search
      Calendar
      Links
      Recommended
      Widgets
      Recent Posts
      Archives
    • 12. Create Categories
      From Posts, choose Categories
      Under Add New Category, type category name
      Click Add New Category
      Delete the Uncategorized category
      Uncategorized = “I don’t care enough about my readers to organize my blog”
    • 13. Categories :: Required
      For my PR classes, create a category for
      Class name & number (such as PRCA 3330)
      Topic of the Week
      Reading Notes
      PR Connections
      Blog Comments
      Personal (if you have any personal posts)
      Additional categories as you choose
    • 14. Links (for your Blogroll)
      Blogroll = List of your favorite blogs
      Under Links, choose Add New Link
      Name = Name of the Blog (or Blog Author)
      Web Address = URL
      Target: Choose _blank to open a
      new window/tab (so readers don’t
      navigate away from you!)
      Click Add Link
    • 15. Blog Stats
      Under Dashboard, choose Blog Stats
      See
      Graph of hits
      Referrers
      Top posts & pages
      Search engine terms
      Clicks
    • 16. Step Three: Writing Posts & Pages
    • 17. Post v. Page
      Post
      Newest information shows up at top of blog
      As information is added, older posts “sink down”
      Eventually, older posts will move to another place in your blog
      “Previous Posts”
    • 18. Post v. Page, cont’d
      Page
      More permanent
      Accessible from anywhere in your blog
      Often shows up in header of your blog or in a sidebar
    • 19. Posts :: Edit Post
      From this part of WordPress, you can see and edit all the posts on your blog
      Trash the default “Hello World” post
    • 20. Posts :: Add New Post
      Create a title for your post
      Type your post in the large text box
      Format the post much like you would in Word
      Click Save Draft often
      Click Publish when
      you’re ready for the
      world to see your post
    • 21. Formatting Posts :: Use Kitchen Sink
    • 22. Using Word to Write Your Posts (Optional)
      Write post in Word
      Copy text
      Click Paste from Word icon
      NEVER paste from Word without using this icon
      Really ugly things will happen. Trust me.
    • 23. Hyperlinking
      Highlight text you want to link
      Choose Insert/Edit Link
      For Link URL, paste URL (website address)
      For Target, choose Open link in a new window
      Click Update
    • 24. Adding an Image
      Only use images that you have the rights to add
      Use Compfight.com to find images
      Choose “Creative Commons Only”
      Choose icon for Add an Image
      Choose From URL tab
      Paste URL
      Paste URL again into Link Image To
      To give credit back to photographer
      Click Insert into Post
    • 25. Resizing an Image
      Click on image in edit area
      Choose Edit Image
      Choose desired percentage
      Click Update
      NOTE: You may need to repeat this procedure
      several times to get image small enough
    • 26. Adding a YouTube Video
      Choose icon for Add Video
      Choose From URL tab
      Paste URL of the video
      Click Insert Into Post
    • 27. Adding a PowerPoint from SlideShare
      In SlideShare, choose the WordPressicon
      Copy the text under WordPress.com Hosted Blogs
      Paste the “shortcode” [slideshare id=…] into your post
    • 28. Adding a PAGE
      Similar in almost every way to adding a Post
      Under Pages, choose Add New
    • 29. Create YourAbout Me Page
      Lets reader know a bit about the blog author
      Keep it professional
      Include information such as
      Your name
      Photo (if desired)
      University affiliation
      Major
      Career goals
      Links to other places you can be found online (if desired)
    • 30. Step Four: Blog Comments
    • 31. Finding Blogs to Comment on
      See list of your classmates’ blogs at PublicRelationsMatters.com
      Visit my Delicious bookmarks for PR Blogs
      http://delicious.com/barbaranixon/pr_blogs
      Subscribe to Ragan’s PRDaily.com
    • 32. Tracking Your Blog Comments
      Copy your comment BEFORE you submit it
      Sometimes blog authors moderate comments, so you might not see it posted for a while
      In WordPress, under Dashboard : My Comments, you can see SOME of the comments you have written on others’ WordPress blogs
      It does not always capture all of them, so don’t rely on it
    • 33. Tracking Your Blog Comments
      Create ONE post with
      Comment # (keep a running list)
      Title of blog post you commented on, followed by the author’s name
      Hyperlink to the blog post
      Date of your comment
      Your complete comment
      Comment must be
      100 words or more
    • 34. Attract More Readers: Publicize via Twitter
      From My Account, choose My Blogs
      In row with your blog information, under Publicize column, choose Twitter
      With every post you write, a tweet will automatically publish on Twitter  helps draw in readers
    • 35. Questions?
    • 36. Contact Me
      Barbara B. Nixon, Ph.D. (ABD)
      Public Relations Faculty Member at
      Georgia Southern University & Southeastern University
      Life Member & Past President of the International Listening Association (listen.org)
      E-mail: bnixon@georgiasouthern.edu
      Twitter: barbaranixon
      Skype: barbara.b.nixon
      Blogs: publicrelationsmatters.com & learnercentered.wordpress.com