Getting Started in WordPress


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Slides to accompany a discussion in Prof. Barbara Nixon's classes regarding the students' blog assignment. (Though the some of guidelines in here are specific to Prof. Nixon's classes, most of the information is applicable to anyone starting a new WordPress blog.)

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  • Excellent presentation - thanks for sharing it will be most useful in my work as a trainer/fundraiser in the non-profit sector in the UK.
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  • Getting Started in WordPress

    1. 1. Barbara B. Nixon :: Georgia Southern University & Southeastern University<br />Getting Started in WordPress<br />
    2. 2. Blogging Do’s & No-No’s<br />
    3. 3. Blog Do’s<br />Write in short paragraphs<br />Use images for visual impact<br />Find Creative Commons-licensed images at<br />Proofread. Then proofread again.<br />Even ONE error is too many in a post<br />Always give credit to original sources<br />Example: For Reading Notes, link back to textbook<br />Review Blogging Guidelines <br />Write “enough” posts in each category<br />Write posts that are long enough<br />
    4. 4. Blog No-No’s<br />Never “scrape” another writer’s content<br />It’s plagiarism<br />Never let reader see a URL (<br />Simply hyperlink from the appropriate words<br />Avoid tiny text, especially on a dark background<br />Makes it hard to read<br />Avoid changing text colors from the default<br />Makes your blog look “My Spacey”<br />Avoid boring or non-descriptive titles for posts<br />“TOW #4” will mean nothing to a reader outside of this class<br />
    5. 5. Step One: Signing Up for Your WordPressAccount<br />
    6. 6. Sign up for an account<br />Go to<br />Choose account name wisely<br />Don’t use your student login name<br />Choose a real name<br />Either your name or some combination of your initials, or<br />A phrase<br />Avoid a random-looking combo of letters & numbers<br />Your new blog’s address will be<br /><br />
    7. 7. Step Two: Setting Up<br />
    8. 8. Go to your Dashboard<br />
    9. 9. Settings :: General<br />Site Title<br />Change this to something other than the default of “User123’s Weblog”<br />Tagline<br />Change this to something other than “Just Another WordPress Weblog”<br />Or delete it<br />Time Zone<br />Choose New York<br /> for Eastern time<br />
    10. 10. Appearance :: Themes<br />Try out several Themes until you find one you like<br />Preview<br />Then Activate<br />Be sure your Theme allows you to use Widgets<br />Click Feature Filters, then check Widgets<br />Recommended Themes for our class<br />INonve<br />Cutline<br />Misty Look<br />Blix<br />Avoid Themes with dark backgrounds and tiny text<br />
    11. 11. Appearance :: Widgets<br />To add Widgets, click and drag to the Sidebar on right<br />Required Widgets<br />Categories (or Category Cloud)<br />Search<br />Calendar<br />Links<br />Recommended <br />Widgets<br />Recent Posts<br />Archives<br />
    12. 12. Create Categories<br />From Posts, choose Categories<br />Under Add New Category, type category name<br />Click Add New Category<br />Delete the Uncategorized category<br />Uncategorized = “I don’t care enough about my readers to organize my blog”<br />
    13. 13. Categories :: Required<br />For my PR classes, create a category for<br />Class name & number (such as PRCA 3330)<br />Topic of the Week<br />Reading Notes<br />PR Connections<br />Blog Comments<br />Personal (if you have any personal posts)<br />Additional categories as you choose<br />
    14. 14. Links (for your Blogroll)<br />Blogroll = List of your favorite blogs<br />Under Links, choose Add New Link<br />Name = Name of the Blog (or Blog Author)<br />Web Address = URL<br />Target: Choose _blank to open a <br />new window/tab (so readers don’t <br />navigate away from you!)<br />Click Add Link<br />
    15. 15. Blog Stats<br />Under Dashboard, choose Blog Stats<br />See<br />Graph of hits<br />Referrers<br />Top posts & pages<br />Search engine terms<br />Clicks<br />
    16. 16. Step Three: Writing Posts & Pages<br />
    17. 17. Post v. Page<br />Post<br />Newest information shows up at top of blog<br />As information is added, older posts “sink down”<br />Eventually, older posts will move to another place in your blog <br />“Previous Posts”<br />
    18. 18. Post v. Page, cont’d<br />Page<br />More permanent<br />Accessible from anywhere in your blog<br />Often shows up in header of your blog or in a sidebar<br />
    19. 19. Posts :: Edit Post<br />From this part of WordPress, you can see and edit all the posts on your blog<br />Trash the default “Hello World” post<br />
    20. 20. Posts :: Add New Post<br />Create a title for your post<br />Type your post in the large text box<br />Format the post much like you would in Word<br />Click Save Draft often<br />Click Publish when <br />you’re ready for the <br />world to see your post<br />
    21. 21. Formatting Posts :: Use Kitchen Sink <br />
    22. 22. Using Word to Write Your Posts (Optional)<br />Write post in Word<br />Copy text<br />Click Paste from Word icon<br />NEVER paste from Word without using this icon<br />Really ugly things will happen. Trust me.<br />
    23. 23. Hyperlinking<br />Highlight text you want to link<br />Choose Insert/Edit Link<br />For Link URL, paste URL (website address)<br />For Target, choose Open link in a new window<br />Click Update<br />
    24. 24. Adding an Image<br />Only use images that you have the rights to add<br />Use to find images<br />Choose “Creative Commons Only”<br />Choose icon for Add an Image<br />Choose From URL tab<br />Paste URL<br />Paste URL again into Link Image To<br />To give credit back to photographer<br />Click Insert into Post<br />
    25. 25. Resizing an Image<br />Click on image in edit area<br />Choose Edit Image<br />Choose desired percentage<br />Click Update<br />NOTE: You may need to repeat this procedure <br />several times to get image small enough<br />
    26. 26. Adding a YouTube Video<br />Choose icon for Add Video<br />Choose From URL tab<br />Paste URL of the video<br />Click Insert Into Post<br />
    27. 27. Adding a PowerPoint from SlideShare<br />In SlideShare, choose the WordPressicon<br />Copy the text under Hosted Blogs<br />Paste the “shortcode” [slideshare id=…] into your post<br />
    28. 28. Adding a PAGE<br />Similar in almost every way to adding a Post<br />Under Pages, choose Add New<br />
    29. 29. Create YourAbout Me Page<br />Lets reader know a bit about the blog author<br />Keep it professional<br />Include information such as<br />Your name<br />Photo (if desired)<br />University affiliation<br />Major<br />Career goals<br />Links to other places you can be found online (if desired)<br />
    30. 30. Step Four: Blog Comments<br />
    31. 31. Finding Blogs to Comment on<br />See list of your classmates’ blogs at <br />Visit my Delicious bookmarks for PR Blogs<br /><br />Subscribe to Ragan’s<br />
    32. 32. Tracking Your Blog Comments<br />Copy your comment BEFORE you submit it<br />Sometimes blog authors moderate comments, so you might not see it posted for a while<br />In WordPress, under Dashboard : My Comments, you can see SOME of the comments you have written on others’ WordPress blogs <br />It does not always capture all of them, so don’t rely on it<br />
    33. 33. Tracking Your Blog Comments<br />Create ONE post with<br />Comment # (keep a running list)<br />Title of blog post you commented on, followed by the author’s name<br />Hyperlink to the blog post<br />Date of your comment<br />Your complete comment<br />Comment must be <br />100 words or more<br />
    34. 34. Attract More Readers: Publicize via Twitter<br />From My Account, choose My Blogs<br />In row with your blog information, under Publicize column, choose Twitter<br />With every post you write, a tweet will automatically publish on Twitter  helps draw in readers<br />
    35. 35. Questions?<br />
    36. 36. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty Member at <br />Georgia Southern University & Southeastern University<br />Life Member & Past President of the International Listening Association (<br />E-mail:<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blogs: &<br />