The document summarizes how the filmmakers addressed and attracted their target audience. The primary audience for the film about witchcraft is teenagers aged 12 to 18 who would be interested in the genre. Adults up to age 40 may also be interested due to the unique story or as parents of teenagers watching. The film opening uses two songs, one with an eerie tone during the voiceover, and a modern song by Sia when the main character awakens to appeal to the target teenage audience.

1. Evaluation Question 5

2. How did you attract/address your audience?
Considering our film is based upon witchcraft, the
primary audience will be aged from 12 to 18 years old,
this is because the younger generation have more of an
interest in films like ours. Evangeline attracts this type
of audience due to the fact that it is based around a
group of teenagers and the main character is in fact a
teenager.
Primary Audience

3. Secondary Audience
However there is the chance that more mature adults will
have an interest in our film also, as they may have read
the book, or have a general interest in the genre itself.
Maybe people up to the ages of around 40 years old.
These people may enjoy our film as it is something
different compared to other films in that the whole idea
is a unique selling point. The parents of the teenagers
that the film is aimed at, are also part of the secondary
audience as they may have an interest in the film when
they come across their child watching Evangeline.

4. Music Choice
In our film opening we used 2 separate songs. Firstly we
used the song called ‘Soda’ by The Cinematic Orchestra.
This was used during the beginning of the opening
where the voiceover is occurring. I think that the music
works well here as it has an eerie effect which
compliments the voiceover. The other song we used was
called ‘Breathe Me’ by Sia. This song was used after
Evangeline opens her eyes and everything starts to
rewind. This relates to our target audience as it has a
modern feel to it therefore our target audience will
appeal to this, combined with the fact that it fits well
with our movie.