The document describes the process of designing an album cover and print advertisement for a fictional Beyoncé album. Key details include: - Researching Beyoncé's existing album covers for inspiration, noticing her use of close-up front covers and longer shots on the back. - Creating a first draft album cover design that was deemed too busy, then redesigning with softer colors based on feedback. - Designing three print advertisement concepts and getting feedback from a target audience, who selected the first design as their favorite. - Drawing inspiration from Rihanna and Adele ads, such as using the album front cover and a faded red block on the selected print ad design.

1. ANCILLARY
TASK
THE PROCESS

2. ALBUM COVER

3. MOOD BOARD

4. MOOD BOARD
We directed Hilary to pose similarly to the images of Beyoncé
that we found using the search engine, Google.
In our opinion, she did this well as many of her poses look
like those of Beyoncé.
Additionally, we attempted to do Hilary’s hair and make up
similar to that of Beyoncé.
We felt that the hair style of the image in the bottom right
hand corner looks identical to the image of Beyoncé on the
left of that image

5. RESEARCH
To get an idea of how to design our
album cover, we looked at examples of
Beyoncé’s album covers and analysed
them. On the next slides, you will be able
to see the examples which we analysed.

8. When looking at these album cover examples,
we noticed that Beyoncé tends to use a close
up image of her on the front cover and a mid
shot or long shot on the back cover.
This is what inspired us to use a close up
image of Hilary on the front cover and a long
shot of her on the back.
Furthermore, we realised that her poses
change on the front and back

9. FIRST IDEA
Below is an image of the first album cover that we designed:

11. ANALYSIS/FEEDBACK
When analysing this design, we felt that it was too busy and
there was too much going on.
We thought that the red background colour was too strong
and that the inside cover, especially, looked too eventful.
As we wanted to create the best album that we could, we
started again but this time using softer colours.
When getting feedback, it was suggested that the colours on
the background of the original image of the front cover
looked better that the red put in place. Therefore, we used
this as our starting point when creating the second album
cover

12. FRONT IMAGE WITH
ORIGINAL BACKGROUND

13. In terms of text, we saw that she has
had the name of the album under her
own name on multiple occasions.
Therefore, we used this idea in ours
when deciding on where to place the
text on the front cover.

15. For the inside of the inside album cover, we wanted to
challenge what Beyoncé normally does. Beyoncé,
again, focuses on herself in the inside album cover.
However, we wanted to go against this because we felt
that it would be a nicer idea to have a picture of the
couple as the main song of this album is ‘Brown Eyes’
and the image of the couple was taken on set.
We thought that this would be a good challenge
because the main songs of Beyoncé’s are usually
those that has a more ‘wild side’ (fast beat), whereas
the main song of this album is a slow, emotional one.

16. FEEDBACK

17. Our album cover design:

19. PRINT ADVERT

20. RESEARCH
At first, we were confused about how to start our
print advert. Therefore, we looked online for
examples.
However, we found that Beyoncé does not have
many print adverts.
To resolve this problem, we looked at print adverts
of similar artists, Rihanna and Adele.

21. EXAMPLES:

23. OUR 3 DESIGNS

26. FEEDBACK
To decide on which design to go through with, we invited 6 people
who were within the age of our target audience, showed them the
three designs and made them choose which one they preferred.
We asked them to tell us which one grabbed their attention the
most.
We did this because a print advert has to gain their audience’s
attention immediately as it should persuade them to buy the album.
5 of 6 people said that the first design was the one which they
preferred. Therefore, we decided to use this as our final design for
our print advert.

27. FURTHER IDEAS WHICH WE
HAD:

28. ANALYSIS OF FINAL IDEA
The red faded block which we have at the bottom of the print
advert was inspired by Rihanna’s print advert. We gained this
affect through using the faded edged eraser tool, increasing
its side and erasing the top block of that layer on Photoshop.

29. We got the idea to use the front cover on the print advert
from Adele’s print advert