2. Who would be the audience for
your Media Product?
3. Age
Our media product is aimed at a younger audience.
Originally our target audience were anybody between the
ages of 16 and 30 years old. However, after carrying out
Market research we felt that maybe we should limit that
band to the ages of maybe 16-24 year olds. We discovered
in our Focus Groups and questionnaires that that age
group was the most focused in terms of what they wanted
in a film, therefore they are easier to address and attract
to a film. Also, they were positive towards our initial idea
and chosen genres than the older individuals. We also
chose this age group as it was the one group, according to
our secondary research, that visited the cinema most of
all on average.
4. Socio-Economics
Our target audience in terms of socio-economic
group are all socio-economic group, however we
were tempted to focus more heavily on the ABC1 as
they, according to research, are the more frequent
cinema visitors. None the less, our film was always
intended to express the lives of inner city teenagers
and most of those are from the lower bands of socio-
economic group, therefore we intended to not favour
any socio-economic group. Also, ABC1‟s often use
Art-House cinema and as our film is intended to be a
more Hollywood “ODEON” style production it
wouldn‟t make to much sense to simply focus on just
the ABC1‟s in terms of Target Audience.
5. Sum Up
To sum up, our audience for our production
is a young, inner city audience from any
socio-economic group. They also prefer
Hollywood style cinema to less conventional
Art-House etc.
7. Clothing and Setting
One way in which we attracted our audience is by
presenting characters dressed similarly to how our
audience (teenagers) would dress. For example, our main
character wears a hoody, a typical example of adolescent
fashion. We also used setting, a club, a typical social venue
amongst young adult. This use of familiarity will allow our
young audience to more easily relate, and therefore enjoy,
our production.
8. Style of Filmmaking
With our audience being so young, research
therefore told us that the style of film which
they most enjoy is that of Hollywood film.
Therefore, in order to attract that audience
we emulated Hollywood filmmaking, its
convention and its use of genre. However we
did challenge and develop and not simply
copy and paste ideas in order to give our
audience something fresh and exciting to
consume.
9. Characters/Actors
We used young actors as well as audiences in
order to give our film maximum relevance to
our audience and they will therefore more
deeply understand and enjoy interacting
with the ideas the film presents.
10. Music
Music was also used to address our
audience. The use of „Twinkle Star‟, a song
many of our audience will relate to
childhood will allow are audience to begin to
think about the process of growing up. An
important concept in our film.
11. Post-Production
In post production, I removed from our film
several of the scenes we shot during
production. This was in order to give the
film a vagueness and not cram the opening
sequence with too many ideas. This would
allow a questions to appear during the
opening sequence adding to a sense of
excitement and anticipation once the
sequence is over. This is done as a means of
attracting the audience to our production.
