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Question 2

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Question 2

  1. 1. Question 2:How effective is the combination of your main product and ancillary tasks?<br />Lorna Wooldridge<br />
  2. 2. Brand Identity<br />Through stop frame animation, I was able to achieve a star image motif as well as apply Goodwin’s Principle lyrics to visuals.<br />This creates a bond between the digipack and music video – a form of brand identity.<br />Colourisation links to the indie rock genre.<br />The house colours on the background of the individual images makes it memorable as the neon colours stand out.<br />
  3. 3. Symbolism<br />In the music video the heart acts as symbolism of the protagonist falling in love with the girl.<br />The heart is a similar size to the CD and so is a good image motif to use as to go behind it as it fits perfectly.<br />The consumer will make the link between the two products subconsciously<br />
  4. 4. Colours<br />Typography links the front and back of the digipack.<br />Both are on a spray painted background, emphasising the target audience as 16 – 25 (youth). <br />The colours are linked throughout the digipack as the four prominent colours shown here are those on the heart behind the CD.<br />
  5. 5. Star Image Motif<br />The front of the CD cover is the predominant image of the magazine advert – acts as a star image motif.<br />The house colours are used as text colours on the informative section of the magazine advert.<br />Less industry information is given on the magazine advert encouraging the consumer to look further in depth or perhaps by the CD.<br />

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