7. Men’s Magazine - Nuts
✤ Nuts was a British ‘lads’ mags’.
The magazine closed in April
2014 due to consumer concern
✤ Target audience? Men aged
16-24 year olds
✤ Depiction of nude? The nude
is obvious, but the females
published are only half nude
8. Womens Magazines - Vogue
✤ Vogue is a fashion and lifestyle
magazine, ideally published for
women
✤ Target audience? Woman aged late
20’s-30’s who work in fashion, have
a desire to work in fashion or enjoy
reading about it
✤ Depiction of nude? both subtle and
obvious nudity
9. Mixed Audience Magazines -
Q Magazine
✤ Q Magazine is a prominent music
magazine founded in 1986
✤ Target audience? From
statistics, a high percentage of
men and in general readers of
15-44 years of age
✤ Depiction of nude? both subtle
and obvious
10. John Berger’s view about the social
presence of men and women…
✤ According to Berger, a man’s presence is reliant on the
power that he illustrates, while a women’s presence conveys
her own attitude to herself and explains what can and cannot
be done to her.
✤ A woman’s existence is an indication of her body-language,
voice, opinions, expressions, clothes, chosen surroundings,
and taste.
✤ She is forced to be anxious, ultimately resulting in pride and
vanity.
11. Analyse of advertising & editorial in
correspondence to Berger
✤ Body language & facial
expressions: inviting and sexy
✤ Chosen surroundings again
emphasising this point of
sexiness but also vulnerable
12. Analyse of advertising & editorial in
correspondence to Berger
✤ Body language: strong posture
connoting pride
✤ Clothing is slightly revealing
drawing eyes to chest
✤ Facial expressions are
demanding
13. Analyse of advertising & editorial in
correspondence to Berger
✤ Again, the chosen surroundings of rain
signifies this idea that women are
vulnerable but it’s also provocative
✤ Red is the connotation of desire, lust
and love, as well as danger. This gives
an inviting appeal to its audience
✤ Facial expression - tongue, gesture of
flirting
14. The way we look at women is worrying, even when it's
women doing the looking.
By Deborah Orr, 2012
http://www.theguardian.com/commentisfree/2012/nov/09/looking-at-women-
deborah-orr
✤ How should women be looked at? Not as if they are calendars made of sex-flesh,
with their acceptable era beginning towards the end of February and ending in
May. It's bad enough that men are encouraged to regard women in this way. That
we so enthusiastically accept invitation to do it to ourselves is just woeful.
✤ Men will stare inappropriately at women because by nature they are attracted to
the female body structure. But that shouldn’t give them an excuse to do so and
regard to women as sex objects. Women are not made only for the mans eye. Men
are inspired to view a women this way and therefore women earnestly welcome a
mans attention.
15. Cher: 'Women have always been
sex objects and always will be’ -
2013
http://www.theguardian.com/music/2013/nov/07/cher-women-sex-objects-
interview
✤ "I was pushing an envelope that I wanted to push. I felt that looking the way I
wanted to look and doing what I wanted to do made me more empowered.
Sinéad O'Connor has a very different sense of herself than Miley Cyrus, so I
don't think it's as dire as people are warning. Women have always been sex
objects, and that's nothing new. They always will be.”
✤ Being able to look the way she wanted and doing what she liked made her feel
privileged. Women can have two different senses about this idea that they’re
seen as ‘sex-objects’ and therefore that can connote that the situation may not
be as important as it seems. Women will always be seen as sex-objects.
