The Lego Movie was released in February 2014 with a budget of $60 million. It was produced by Warner Bros Pictures and directed by Phil Lord and Christopher Miller. The movie features the voices of Chris Pratt, Will Ferrell, Elizabeth Banks and others. It grossed $468.1 million worldwide through a marketing campaign that included bus advertisements, toys and video games, trailers on YouTube and social media pages to promote the film.

1. The Lego Movie
By Sam Bellman

2. The LEGO Movie Cover Art – Movie
General Background
 Background – The Lego Movie – it was released on
February 1st
2014 however this was in Copenhagen. It was
released theatrically on February 7 2014. The genre of the
movie is a computer animated adventure comedy film.

3. Facts on The LEGO Movie
 Directed and co-written by Phil Lord and Christopher Miller. The movie was
distributed by the Warner Bros. Pictures and the film itself features the voices of
Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Alison Brie, Charlie Day, Liam
Neeson and Morgan Freeman.
 It was the first film was produced by Warner Animation Group. They initially had a
production budget of $60 million. The production companies include Village
Roadshow Pictures, Lego System A/S, Vertigo Entertainment, Lin Pictures, Animal
Logic, Warner Animation.
 The marketing costs

4. Opening weekend
 $69,050,279 (9 February 2014) (3,775 screens)
 £8,051,140 (16 February 2014) (547 screens)

5. Box Office
The Lego Movie grossed $257.8 million in North America, and on top of that
$210.3 internationally, for a worldwide total of $468.1 million.

6. Pre Production Information
 The film started development in August 2009.
 Started Pre Production in June 2012
 Production in October 2012
 Post Production November 2013
 Completed in November 2013.

7. Examples of marketing
 http://workshop-media.co.uk/5-of-the-best-video-marketing-examples-of-
2014/
Here you can see the Lego
Movie being advertised on the
side of a public bus in London,
an example of marketing.

8. Marketing continued – The Website
As you can see there are several products you can purchase straight from the
website, all of these products pay a part in The LEGO Movie marketing
campaign. The prices appear to be reasonably cheap as well as the reviews
from customers being very high as a whole.

9. Teasers and Trailers – The LEGO Movie
This is the official trailer posted by
Warner Bros onto YouTube.
This is The LEGO Movie - Man of
Plastic - Official Warner Bros.
This is The LEGO Movie International
trailer.

10. The LEGO Movie video game
 The Lego Movie Videogame is an action-adventure video game developed by TT Games as part of the Lego
series of video games. It follows the plot of the animated film The Lego Movie. The game was released by
Warner Bros. Interactive Entertainment alongside the film in 2014 for Microsoft Windows, Nintendo 3DS,
PlayStation 3, PlayStation 4, PlayStation Vita, Wii U, Xbox 360 and Xbox One, and on 16 October 2014 for
Mac OS X by Feral Interactive. This played an important role in promoting the film and is one of the key
factors towards their marketing campaign.

11. Social Media
This is the popular facebook page of
The LEGO Movie, with over two
million likes at the moment.
This is their twitter feed, both
pages keeping their followers
updated on the latest news.

12. Target Audience
 The main target audience for the film is mainly children. However there is a
lot of adult humour thrown in throughout the film that might interest the
parents of the children.