EMS Creative iMedia Cambridge Nationals

1. Target Audience
Lesson 3

2. Lesson Goals
 Understand importance of identifying target audience
 Know how to target a particular audience
 Be able to create a target audience profile
#target #audience
#profile

3. Target Audience
Understand importance of audience
Be able to profile target audience
 Your target audience is the person
or group of people that the final
product will be aimed towards.
 The audience can be categorised
using the following groups:
 Gender
 Age
 Ethnicity
 Income
 Location
 Accessibility
#target #audience
#profile

4. Your Task
Understand importance of audience
Be able to profile target audience
 Choose one of the following:
 Mens Aftershave
 Ladies Perfume
 Create a mind map identifying
the key areas you would need
to consider when planning the
product. For example:
 Colours
 Style
 Packaging
#target #audience
#profile

5. Male Target Audience
Think about the key features…

6. Female Target Audience
Think about similarities across the range…

7. Male and Female Audience
What is similar? What is different?

8. What do your audience like?
Think of a typical member of your target audience…

9. Your Task
Understand importance of audience
Be able to profile target audience
 Use fakebook to create a profile
for a person who represents a
typical member of your target
audience.
 The profile must include details
of each of the following:
 Name
 Age
 Sex
 Location
 Income
 Interests and Hobbies
#target #audience
#profile

10. Key Words
 Target Audience
 The person or group of people you
are designing a product for.
 Profile
 Description of the characteristics of
a member of your audience.