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LO2 - Lesson 2 - Target Audience

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EMS Creative iMedia
Cambridge Nationals

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LO2 - Lesson 2 - Target Audience

  1. 1. Target Audience Lesson 2
  2. 2. Drinks Promotion Who do you think this product is aimed at and why?
  3. 3. Lesson Goals  Understand importance of identifying target audience  Know how a target audience can be categorised  Be able to identify requirements of target audience #target #audience #ethnicity #income
  4. 4. Who is a target audience? Let’s have some ideas...
  5. 5. Target Audience Understand importance of audience Be able to categorise the audience  Your target audience is the person or group of people that the final product will be aimed towards.  It is important to understand the target audience before you can plan a project for them.  Question: Why is it so important to understand our target audience? #target #audience #ethnicity #income
  6. 6. What do you need to know? Think about your target audience…
  7. 7. Target Audience Understand importance of audience Be able to categorise the audience  You can categorise your audience in the following ways: #target #audience #ethnicity #income
  8. 8. Gender Understand importance of audience Be able to categorise the audience  Gender can be Male or Female and certain things may appeal to each.  Think of the following:  What things do men like?  What things do women like?  What colours would each like?  What style or things do they like?  Extension:  What things do you think would appeal equally to males and females? #target #audience #ethnicity #income
  9. 9. Age Understand importance of audience Be able to categorise the audience  Age could be specific to a certain group or cover a range such as 11 to 16.  Think of the following:  How would you plan for children?  What will appeal to teenagers?  How about adults?  What about elderly people?  Extension:  What things would appeal equally no matter what age the audience are? #target #audience #ethnicity #income
  10. 10. Ethnicity Understand importance of audience Be able to categorise the audience  This is the group that people may belong to because of their background ancestry or the culture they belong to.  Think of the following:  How does ethnicity impact on planning?  Can we target a particular ethnic group?  Extension  What can we do to make sure we don’t offend any particular group? #target #audience #ethnicity #income
  11. 11. Income Understand importance of audience Be able to categorise the audience  How much money somebody has from their wages which they may be able to spend on things.  Think of the following:  Which people have a high income?  Which people have a low income?  Extension  How does income affect someone's ability to buy a product?  How would this influence someone planning a product? #target #audience #ethnicity #income
  12. 12. Location Understand importance of audience Be able to categorise the audience  This refers to the place where somebody lives or spends most of their time.  Think of the following:  What would people from towns like?  How about people from the country?  What do people who live in a city like?  Extension  Is there a difference between the things people like in the North and South? #target #audience #ethnicity #income
  13. 13. Accessibility Understand importance of audience Be able to categorise the audience  This category is about making sure a product is planned to be available to as many people as possible.  Think of the following:  What kind of disabilities may people have?  How would these disabilities affect them?  Extension  How can you ensure something you plan is accessible by all people? #target #audience #ethnicity #income
  14. 14. Your Task Understand importance of audience Be able to categorise the audience  Explain who a target audience is when planning a product.  List the following categories and explain each in detail:  Gender  Age  Ethnicity  Income  Location  Accessibility #target #audience #ethnicity #income
  15. 15. Key Words  Target Audience  The person or group of people you are designing a product for.  Ethnicity  A group a person may belong to due to their background ancestry.  Income  Money someone will get regularly through their wages or other ways.

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