We’ve shared six guidelines on how to build a personal brand. Now we’d like to dive a notch deeper and answer: How do you actually build a personal brand story?
The Brand Narrative is a story that energizes and engages people to take action and drives them to achieve the destination. It prompts the emotional benefits that the brand promises to deliver to the audience. It features a hero, and in this case, the hero should be the audience (not the brand). It is delivered with “ruthless consistency” and focus - every communication and experience is aligned to enhance the audience’s understanding of the unique story of the personal brand.