LO2 - Lesson 3 - Target Audience

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LO2 - Lesson 3 - Target Audience

  1. 1. Target Audience Lesson 3
  2. 2. Lesson Goals  Understand importance of identifying target audience  Know how to target a particular audience  Be able to create a target audience profile #target #audience #profile
  3. 3. Target Audience Understand importance of audience Be able to profile target audience  Your target audience is the person or group of people that the final product will be aimed towards.  The audience can be categorised using the following groups:  Gender  Age  Ethnicity  Income  Location  Accessibility #target #audience #profile
  4. 4. Your Task Understand importance of audience Be able to profile target audience  Choose one of the following:  Mens Aftershave  Ladies Perfume  Create a mind map identifying the key areas you would need to consider when planning the product. For example:  Colours  Style  Packaging #target #audience #profile
  5. 5. Male Target Audience Think about the key features…
  6. 6. Female Target Audience Think about similarities across the range…
  7. 7. Male and Female Audience What is similar? What is different?
  8. 8. What do your audience like? Think of a typical member of your target audience…
  9. 9. Your Task Understand importance of audience Be able to profile target audience  Use fakebook to create a profile for a person who represents a typical member of your target audience.  The profile must include details of each of the following:  Name  Age  Sex  Location  Income  Interests and Hobbies #target #audience #profile
  10. 10. Key Words  Target Audience  The person or group of people you are designing a product for.  Profile  Description of the characteristics of a member of your audience.

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