@AllyGreer joins in on this week's #AtomicChat to discuss content curation and how it can help your marketing strategy!

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#ATOMICCHAT
August 11, 2014
How Curation helps discover
and share quality content
ItChangesEverything
Helpingyoucreategreat
contentforRealPeople
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Why should anybody get involved
with content curation?
What does a content curation
strategy look like?
Does curation help SEO?
How can curation extend the life of
content marketing?
@allygreer@Atomic_reach
special guest:Hosted By:
Ally Greer @allygreer
Curation can be helpful to almost anyone. Most of us don’t even realize that we’re already
curating of content for our followers #atomicchat
Brandon Harig @BH_Social
Content curation allows brands to highlight authentic customer (and employee) enthusiasm,
and strengthen branding #atomicchat
Brian Fanzo @iSocialFanz
Find ways to tell ur story... Content curation allows you to share & promote content w/ a similar
vision empowering your story! #atomicchat
Ally Greer @allygreer
While there isn’t one answer to the “best ratio of creation to curation” question, we recommend
30:70 original:curated #atomicchat
Andrew Hutchinson @adhutchinson
Understand brand purpose, reinforce with related content, share content to help, be consistent
#AtomicChat
Ally Greer @allygreer
As always, a strategy starts with goals. What are yours? Demand gen? Lead generation?
Audience engagement? Website conversions? #atomicchat
Ally Greer @allygreer
If you have a home for your content (like @scoopit!) It can greatly help with SEO.If it’s just links
on social media, they don’t #atomicchat
Ira Haberman @irahaberman
Like great content, curation should be about helping real people, your audience and potential
audience. Worry about that b4 SEO #atomicchat
Ally Greer @allygreer
curation gives all of your shared content a place to live which makes it easier to revisit.
#atomicchat
Ally Greer @allygreer
You can curate your own content too. That gives it another life in potentially another network.
#atomicchat
Vincenzo Landino @vincenzolandino
If content is in line with agenda, yes. Like #SSHour taught us today, JUST BE AUTHENTIC.
SEO will happen #atomicchat
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