#AtomicChat What Your Business Copy Says About You
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For this week's #AtomicChat, we talked to @cvasilevski about what your business' copy says about you!
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#AtomicChat What Your Business Copy Says About You
- 1. EVERY MONDAY at 9PM EST/8pm CST/6pm pst Atomicreach.com #ATOMICCHAT #ATOMICCHAT November 17, 2014 What your business copy says about you IT CHANGES EVERYTHING HELPING YOU CREATE GREAT CONTENT FOR REAL PEOPLE SIGN UP FOR INSIGHTS BETA TODAY! SCORE.ATOMICREACH.COM How do you use language to appeal to different demographics? What should you consider? How many descriptive words are too many? How can you keep the copy tight and concise? What are crutch words and why are they bad? What crutch words should we avoid? @Atomic_reach @cvasilevski Hosted By: special guest: hristina Vasilevski @cvasilevski You shld consider yr target audience & standards of industry. Eg: Don’t sound like a medical text if your site is for teens #atomicchat Christina Vasilevski @cvasilevski Hard to answer. You may need adjectives/adverbs for the right message. REAL question: do your modifiers add value or not? #atomicchat Christina Vasilevski @cvasilevski I keep copy tight by rereading, and more importantly, reading ALOUD. You catch SO MANY ERRORS when reading aloud. #AtomicChat Christina Vasilevski @cvasilevski Crutch words are the words you overuse to fill up space when you’re trying to figure out what to say. #atomicchat Christina Vasilevski @cvasilevski Big crutch word culprits include: really, very, extremely, actually, focus/focus on, quite, technically, absolutely #atomicchat Rachel Miller @rachelloumiller Reading level, industry buzzwords, general understanding/brand awareness of the product/service. #AtomicChat Joe Gullo @joegullo Consider your audience in terms of jargon. Try explaining complex ideas. Shows industry knowledge and easy read for others. #atomicchat Matt LaCasse @MattLaCasse Put your piece on a diet. Where’s the fat? What can you cut w/o diluting the message? #AtomicChat Matt LaCasse @MattLaCasse Crutch words are words you lean on. They infect your writing like a virus. Once you notice them, impossible to ignore them. #AtomicChat Matt LaCasse @MattLaCasse Literally. Like. So. #TheseAreAFewOfMyLeastFavoriteThings #AtomicChat Wakefly @wakefly Different audiences need varying degrees of technicality in writing. Some can handle industry lingo, others need an intro #atomicchat The Gary J. Nix® @Mr_McFly When descriptive words overshadow or overtake your idea/story, you’ve jumped the proverbial shark. #AtomicChat Victor Garcia @EducationNews1 Crutch words are those you use to save time but do not add value. #AtomicChat Wakefly @wakefly Really, extremely, proven. Anything that exaggerates or excessively emphasizes #AtomicChat 532 244.3K 2.2M Tweets REach Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo IMPRESSIONS #AtomicChat Numbers