Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#AtomicChat Avoiding Content Marketing Mistakes


Published on

Monday's #AtomicChat was all about the don'ts of content marketing. Featuring comments from ‏@JuliaEMcCoy, ‏@KG7MAJ, @wakefly, ‏@chevd80, ‏@LindsayFultz, ‏@adhutchinson, @di_wo, ‏@joegullo and @BH_Social.

Published in: Marketing

#AtomicChat Avoiding Content Marketing Mistakes

  1. 1. EVERY MONDAY at 9PM EST/8pm CST/6pm pst #ATOMICCHAT #ATOMICCHAT February 23, 2015 Avoiding content marketing mistakes How bad is duplicate content? Do you think SEO is still important in 2015? How should we treat keywords? What are spammy title tags? What is considered as low or bad quality content? How should we evaluate our content? @JuliaEMccoy@Atomic_reach special guest:Hosted By: The Middle Child @LindsayFultz Don’t produce content strictly for SEO. Create for value. Add in key words after & tailor to audience to discover #atomicchat Julia McCoy @JuliaEMcCoy In all seriousness though, duplicate content can get your site penalized, de-ranked, and is a bad practice. Google will know. #AtomicChat Julia McCoy @JuliaEMcCoy SEO has changed. Content marketing is really what SEO has become now. This new SEO of 2015 is very much alive. #AtomicChat Clair Wyant @KG7MAJ Duplicate content is bad, but if you know Google, you know Google hates duplicate content. #AtomicChat Julia McCoy @JuliaEMcCoy First, let’s clarify a title tag. Example (remove the spaces): < head ><title>Example Title</title> </head> #AtomicChat To write title tags correctly focus on natural, well written content. If it doesn’t sound proper English, it’s probably spam. #AtomicChat Julia McCoy @JuliaEMcCoy Low quality content typically focuses on keywords alone. Good titles/topics + natural use of keywords = winner. #AtomicChat Julia McCoy @JuliaEMcCoy Make sure you rely on a human (not software) audit evaluation when you employ an agency or audit your own content. #AtomicChat Joe Gullo @joegullo Low quality = no story, bland, or content without emotional connections. #AtomicChat The Middle Child @LindsayFultz Need to establish goals of content in order to measure. Some obv: CTR, bounce rate, shares, pg views, time spent, sign up, $ #atomicchat Julia McCoy @JuliaEMcCoy Also, content that doesn’t pass Copyscape and has any amount of duplicate hits online is always low quality content. #AtomicChat Brandon H @BH_Social Content should be analyzed about ongoing business purposes behind it & how it compliments existing #branding. Stay safe! #AtomicChat Andrew Hutchinson @adhutchinson These days it’s just more diversified - need to understand the search steps and processes your audience is undertaking #AtomicChat Diana Wolff @di_wo Organic keywords bring a more filtered audience to your content. Be yourself and you’ll attract the right people. #atomicchat Wakefly @Wakefly We’ve mostly seen duplicate content have negative effects. Syndication can be beneficial in limited cases #AtomicChat Cheval John @chevd80 If you repurpose a blog post for another site, then it is really o.k. #atomicchat Wakefly @wakefly Titles become spammy when keywords are stuffed, there are too many characters, or a robot is writing it #AtomicChat 682 353.4k 5.5MTweets REach Chat stats provided by FREE trial code for our community: 30daygo IMPRESSIONS #AtomicChat Numbers