Doing Social Media Listening the Right Way
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During this week's #AtomicChat, our guest @heykarri talked with us about social media listening
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Doing Social Media Listening the Right Way
- 1. Doing social media listening Hosted By: special guest: @Atomic_reach @HEYKARRI What is social media listening? Karri Carlson @heykarri At the most basic level, you might do that by searching for keywords, or following hashtags like we’re doing here tonight. #atomicchat Iva Ignjatovic @IvaIgnjatovic Social media listening is monitoring what others say without mentioning us (of our businesses) - when we leave the room. #AtomicChat Brandon Harig @BH_Social Effective #socialmedia goes beyond mentions into competitor keywords, common misspellings & related subject matters #AtomicChat How can you benefit from social media listening? Rebecca Palmer @RebeccaPalmerCA By tweaking your product/service to the needs of your current or future clients. Anticipate the future. #atomicchat Josh McCormack @joshmccormack Social listening lets you know when you can help people and become a trusted resource for them. #AtomicChat Brian Fanzo @iSocialFanz Social Listening allows you to understand the who and what so you can spend time getting to know the why aka the person! #AtomicChat What steps do we take to set up a social media listening strategy? CBarrows @CBarrows First and foremost, know what you want to accomplish. Be able to define measurable metrics. #atomicchat Ira Haberman @irahaberman like everything else, having a strategy, and consistently executing that strategy with excellent tactics wins the day. #atomicchat Karri Carlson @heykarri Create buckets of things you want to listen for: people, brands, topics, events, hashtags, competitors, based on the goal #atomicchat Who or what should we listen to/for? Clifton Webb @CliftonW21 customers, potential customers, brand mentions, competition, influencers the list goes on...still depends on goals. #atomicchat Karri Carlson @heykarri Similarly, listening for people who have shared your COMPETITOR’S content is a good way see who’s in market for a solution #atomicchat Andrew Hutchinson @adhutchinson Monitor for mentions, buying signals, competitor mentions, events that lead to buying signals, learn customer path #AtomicChat What are some unique insights to look for in social listening? Karri Carlson @heykarri We also look at the difference between who gets mentioned the most, vs. who gets retweeted. Different types of engagement. #atomicchat Jules @quirkyjuice See if there are any trends with some non-keywords. IDing habits can help ID other members who might be interested. #AtomicChat Ira Haberman @irahaberman When I social listen, I don’t only listen for the chat, I listen for the chatters. It’s about “who” as much as the “what”. #atomicchat #AtomicChat Numbers 623 914.8K 27.1M Tweets REach #ATOMICCHAT SEPTEMBER 29, 2014 the right way IMPRESSIONS Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo EVERY MONDAY at 9PM EST/8pm CST/6pm pst Atomicreach.com #ATOMICCHAT Learn HOW TO CREATE QUALITY CONTENT DOWNLOAD THE FRE EBOOK NOW