Make It Work! Building & Sustaining Relationships

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  • Make It Work! Building & Sustaining Relationships

    1. 1. Make It Work! Using Twitter to Build & Sustain Relationships
    2. 2. Me.
    3. 3. • What is it? • How does it work? • Why would I use this? • How can I make it work for me?
    4. 4. Microblog what is it?
    5. 5. 140 what is it?
    6. 6. Conversation what is it?
    7. 7. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    8. 8. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    9. 9. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    10. 10. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    11. 11. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    12. 12. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    13. 13. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    14. 14. Tweet @ Follow DM RT #Hashtag Short URL how does it work
    15. 15. Why?
    16. 16. Audience
    17. 17. Goal
    18. 18. Branding & Feedback & Message Support Call for Action G O A L
    19. 19. Connector v. Broadcaster G O A L
    20. 20. • Active • Equal Ratio • Thank You’s • Not too many RT’s • Not too many @’s Connector
    21. 21. • Static • Strictly Message • URL’s • No interaction Broadcaster
    22. 22. • 100% Content Sharing, 0% Engagement • 75% Content Sharing, 25% Engagement • 25% Content Sharing, 75% Engagement • 0% Content Sharing, 100% Engagement via Forrest W. Kobayashi Connector v. Broadcaster
    23. 23. Analytics How can I make it work for me?
    24. 24. • Followers • @’s • RT’s What’s Important to YOU?? • Hashtags • Clicks • Web Traffic How can I make it work for me?
    25. 25. • bit.ly • seesmic • twitpic • tweetstats • twinfluence • twittergrader Twitter Toolkit for Beginners
    26. 26. Questions? @kevinoshea

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